Atarashii Gakkou No Leaders

Atarashii Gakkou No Leaders — pop artist from JP.

ATARASHII GAKKO! is a dynamic Japanese group embodying the spirit of youth, seeking to create a more liberated and individualistic society through their music,…

Influential: 58.49% Fanbase: 44.00% Trending: 65.74%

As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Gundam • 13.90% • Very Strong

As of 2025-09-12

10,027,989

Social Media Followers

As of 2025-09-12

00:00:00

Hours Airplay

Updated 2025-10-03 21:27:53 UTC

Genres

popj-popj-pop girl grouppopasian poprockj-rock

Scores

Score: DMDB 58.50% | Fanbase 44.00% | Trending 65.70% | CAREER STAGE: MID_LEVEL

Biography

ATARASHII GAKKO! is a dynamic Japanese group embodying the spirit of youth, seeking to create a more liberated and individualistic society through their music, performances, and avant-garde videos. The quartet, consisting of Mizyu, Suzuka, Kanon, and Rin, continuously stir up excitement by breaking genre boundaries and infusing various musical styles like pop, jazz, hip-hop, and rock with their punk energy. They take full control of their artistry, from choreographing their dance moves to crafting their performances, showcasing their unique blend of creativity and expression.

Report Date: 2025-09-12

Atarashii Gakkou No Leaders is already in the conversation with 18-24 & 25-34 audiences in JAPAN, PHILIPPINES, INDONESIA. The audience is heavily male (61%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (376,750 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to Gundam, Persona 5, GENTLE MONSTER points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Atarashii Gakkou No Leaders score 0.60% — Low bucket.

Brand: GundamBrand: Persona 5Brand: GENTLE MONSTER

Followers:10,027,989

Engagements:59,937

Rate:0.6%

Posts:2,375

Avg Likes:56,348

Avg Comments:372

Avg Views:438,230

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,027,989 · Engagements 59,937 · Rate 0.6% Posts 2,375 · Views 438,230 · Avg Likes 56,348 · Avg Comments 372 · Avg Views 438,230	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 29% 13-17: 9% 35-44: 5%	Largest: 18-24 (55%); next: 25-34 (29%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	JAPAN (21%) PHILIPPINES (11%) INDONESIA (10%) UNITED STATES (9%) BRAZIL (5%)	Top regions: JAPAN (21%), PHILIPPINES (11%), INDONESIA (10%)
Platform Engagement	Instagram: 15,281 avg likes/post · Tiktok: 376,750 avg views/post · Youtube: 61,480 avg views/post	Best reach: Tiktok 376,750 avg views; best engagement: Tiktok 37,300 avg likes

Top Brand Affinities

Gundam

Score: 13.90

Persona 5

Score: 13.19

GENTLE MONSTER

Score: 10.97

SpeedPaint

Score: 7.80

Bandai Namco

Score: 7.10

Vivienne Westwood

Score: 6.70

Final Fantasy

Score: 6.56

Maison Margiela

Score: 6.43

Dota 2

Score: 4.65

Cartoon Network

Score: 4.53

Power Rangers

Score: 4.22

Fujifilm

Score: 4.20

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Top Brand Affinities

Brand	Category	Score
Gundam		13.90
Persona 5		13.19
GENTLE MONSTER		10.97
SpeedPaint		7.80
Bandai Namco		7.10
Vivienne Westwood		6.70
Final Fantasy		6.56
Maison Margiela		6.43
Dota 2		4.65
Cartoon Network		4.53
Power Rangers		4.22
Fujifilm		4.20
Sega		4.17
Kickstarter		4.07
League of Legends		3.98
Dr. Martens		3.93
Stüssy		3.73
Nintendo		3.61
Jollibee		3.61
Pokemon		3.26
UNIQLO		3.24
Summit Entertainment		3.23
Pokemon Go		3.00
Leica		2.95
The Witcher		2.94
Kodak		2.94
Nickelodeon		2.87
Adobe		2.87
Faber-Castell		2.68
Prismacolor		2.61
Star Wars		2.28
Ubisoft		2.27
Fila		2.16
Activision Blizzard		2.10
Sony		2.06
Snoopy And The Peanuts Gang		2.01
PlayStation		1.95
Marvel		1.92
Supreme		1.92
SoundCloud		1.92
Vans		1.86
Costco		1.86
Sprite		1.83
Lego		1.75
Marvel Entertainment		1.75
Transformers		1.72
Spotify Music		1.70
The North Face		1.68
Polaroid		1.60
New Balance		1.54

Official Profiles

Artist: Atarashii Gakkou No Leaders

Date Range: 2025-10-03 → 2025-10-03

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-03)

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Aired At	Song	Station	Location	Duration (s)
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