Aswad

Aswad — rock artist from GB.

Aswad, Britain's most successful reggae band, formed in 1975 in West London and quickly rose to prominence. Mixing various genres with roots reggae, they…

Influence: 56.62% Fanbase: 33.79% Trending: 68.03% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

The House of Marley • 316.08% • Very Strong

As of 2025-09-08

24,287

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-07 18:52:29 UTC

Genres

rocklovers rockreggaereggaedubroots reggaeuk reggaereggae fusion

Biography

Aswad, Britain's most successful reggae band, formed in 1975 in West London and quickly rose to prominence. Mixing various genres with roots reggae, they secured a major label deal with Island Records in 1976, becoming known for hits like "Back to Africa" and "Three Babylon." Despite lineup changes and shifts in musical trends, Aswad's ability to adapt propelled their decades-long career.

After a series of albums and singles, including the critically acclaimed "New Chapter" in 1981, Aswad saw commercial success with 1988's "Distant Thunder," featuring the chart-topping hit "Don't Turn Around." Their subsequent releases, such as "Too Wicked" in 1990 and "Rise and Shine" in 1994, maintained their commercial standing and earned them a Grammy nomination. Aswad's ability to blend reggae with mainstream pop and their willingness to experiment with different sounds have cemented their legacy in British music history.

Top Brand Affinities

Report Date: 2025-09-08

Aswad is already in the conversation with 25-34 & 35-44 audiences in UNITED KINGDOM, UNITED STATES, BRAZIL. The audience is heavily male (77%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (348 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to The House of Marley, Mixcloud, Ampeg points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Aswad score 0.79% — Low bucket.

Brand: The House of MarleyBrand: MixcloudBrand: Ampeg

Followers:24,287

Engagements:192

Rate:0.8%

Posts:939

Avg Likes:192

Avg Comments:7

Avg Views:348

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 24,287 · Engagements 192 · Rate 0.8% Posts 939 · Views 348 · Avg Likes 192 · Avg Comments 7 · Avg Views 348	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 35-44: 26% 18-24: 19% 45-64: 13%	Largest: 25-34 (40%); next: 35-44 (26%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	UNITED KINGDOM (21%) UNITED STATES (18%) BRAZIL (14%) FRANCE (11%) JAPAN (3%)	Top regions: UNITED KINGDOM (21%), UNITED STATES (18%), BRAZIL (14%)
Platform Engagement	Instagram: 187 avg likes/post · Youtube: 348 avg views/post	Best reach: Youtube 348 avg views; best engagement: Instagram 187 avg likes

Top Brand Affinities

The House of Marley

Score: 316.08

Mixcloud

Score: 55.33

Ampeg

Score: 28.79

MOOG

Score: 26.14

Amazon Music

Score: 25.10

Waitrose

Score: 19.07

ITV

Score: 16.56

Clarks

Score: 15.37

Akg

Score: 15.19

Pro Tools

Score: 13.32

Akai

Score: 11.18

Spotify Music

Score: 9.50

Brand	Category	Score
The House of Marley		316.08
Mixcloud		55.33
Ampeg		28.79
MOOG		26.14
Amazon Music		25.10
Waitrose		19.07
ITV		16.56
Clarks		15.37
Akg		15.19
Pro Tools		13.32
Akai		11.18
Spotify Music		9.50
Movistar		9.21
Easyjet		9.06
Sennheiser		9.01
Ableton		7.96
Vauxhall		7.06
Marks & Spencer		6.94
Vivienne Westwood		6.84
BBC		6.84
Omega		6.72
Paramount Pictures		6.56
SoundCloud		6.48
boohoo		5.88
Pioneer		5.66
Margaritaville		5.41
CNN		4.87
Beats Electronics		4.87
NBC		4.46
Guinness		3.89
Lollapalooza		3.76
ABC		3.33
musical.ly		2.94
Kodak		2.88
Heineken		2.85
NFL		2.55
Budweiser		2.20
Yamaha		2.18
Jack Daniels		2.08
Puma		1.94
Vogue		1.84
The Olympic Games		1.82
Warner Bros		1.75
Transformers		1.65
NBA		1.65
UFC		1.57
Amazon		1.56
Jaguar		1.55
Ferrero		1.53
Universal		1.49

Official Profiles

Artist: Aswad

Date Range: 2025-10-07 → 2025-10-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Aswad today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-23)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At	Song	Station	Location	Duration (s)
2025-08-23 02:00:23	I Don't Turn Around	Radio 2000	Cape Town, ZA	213
2025-08-23 01:46:59	Don't Turn Around - Edit	Central FM	London, GB	182
2025-08-23 01:29:11	Warrior Charge	Croydon FM	London, GB	10
2025-08-23 00:28:32	Don't Turn Around - Edit	Radio Vanessa FM	Warsaw, PL	187