
Astrid Sonne
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-14
26,081
Social Media Followers
As of 2025-09-14
00:00:00
Hours Airplay
2025-10-09 21:46:10 UTC
Genres
Biography
Astrid Sonne speaks to 25-34 & 18-24 audiences with measurable traction in DENMARK, UNITED KINGDOM, GERMANY. Composition is heavily male (80%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (703 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Derimod, MOOG, Ableton, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 26,081 · Engagements 1,471 · Rate 5.6% Posts 137 · Views 703 · Avg Likes 1,471 · Avg Comments 13 · Avg Views 703 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 37% 18-24: 31% 35-44: 20% 45-64: 10% |
Largest: 25-34 (37%); next: 18-24 (31%) |
Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
Top Countries |
DENMARK (45%) UNITED KINGDOM (8%) GERMANY (8%) UNITED STATES (8%) FRANCE (4%) |
Top regions: DENMARK (45%), UNITED KINGDOM (8%), GERMANY (8%) |
Platform Engagement | Instagram: 1,454 avg likes/post · Youtube: 703 avg views/post | Best reach: Youtube 703 avg views; best engagement: Instagram 1,454 avg likes |
Top Brand Affinities
Derimod
MOOG
Ableton
Mixcloud
Grundig
Carlsberg
Akai
SoundCloud
Marcelle
Arduino
Atmos
Pro Tools
Brand | Category | Score |
---|---|---|
Derimod | 100.14 | |
MOOG | 69.57 | |
Ableton | 63.52 | |
Mixcloud | 62.63 | |
Grundig | 46.14 | |
Carlsberg | 29.06 | |
Akai | 22.78 | |
SoundCloud | 22.09 | |
Marcelle | 20.70 | |
Arduino | 15.85 | |
Atmos | 11.43 | |
Pro Tools | 11.08 | |
Sennheiser | 10.50 | |
Spotify Music | 8.79 | |
Maison Margiela | 7.04 | |
Tate Modern | 6.74 | |
Carhartt | 5.13 | |
Kickstarter | 5.01 | |
Tinder | 4.37 | |
Beats Electronics | 3.52 | |
Campari | 3.51 | |
Dr. Martens | 3.32 | |
Garnier | 3.20 | |
Olympus | 3.17 | |
Polaroid | 3.10 | |
Philips | 2.84 | |
Kodak | 2.79 | |
Nokia | 2.62 | |
Paramount Pictures | 2.55 | |
Aperol | 2.47 | |
Hermès | 2.31 | |
Balenciaga | 2.28 | |
Vogue | 2.24 | |
Warner Bros | 2.24 | |
Tesco | 2.23 | |
Prada | 2.10 | |
Pixar | 2.09 | |
Skoda | 1.94 | |
Showtime | 1.77 | |
Airbnb | 1.64 | |
Fujifilm | 1.52 | |
Coachella | 1.52 | |
Yamaha | 1.51 | |
Paypal | 1.47 | |
Nintendo | 1.42 | |
BBC | 1.39 | |
Tesla Motors | 1.32 | |
Activision Blizzard | 1.31 | |
Volvo | 1.19 | |
Burberry | 1.16 |
Official Profiles
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LoginArtist: Astrid Sonne
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Radio Spins (2025-10-09)
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Popularity (2025-10-08)
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