Astrid S Brand Affinity ranks highest Nelly.com at 79.89% . Very Strong. Score DMDB 65.46% | Fanbase 52.43%

Astrid S — pop artist from NO.

Astrid is a Norwegian singer, songwriter, and music producer. She aspires to achieve global recognition in her music career. Her work reflects a desire to…

Astrid S

Recognizable

Country: NO | Gender: female | Artist ID: 11e81bc7-8e08-3dd2-bad5-a0369fe50396

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Genres

popdance poppoppost-teen popuk popindie cafe popnorwegian popindie popalternativealt zelectronictropical houseelectropop

Influential: 65.46% Fanbase: 52.43% Trending: 71.98%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Nelly.com • 79.89% • Very Strong

As of 2025-09-09

2,345,833

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.46% | Fanbase 52.43% | Trending 71.98% | CAREER STAGE: MAINSTREAM

Biography

Astrid is a Norwegian singer, songwriter, and music producer. She aspires to achieve global recognition in her music career. Her work reflects a desire to reach a wider audience beyond her home country.

Report Date: 2025-09-09

Astrid S commands interest from 18-24 & 25-34 audiences in UNITED STATES, INDIA, INDONESIA. With a heavily female (61%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (340,500 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Nelly.com, Nakd, Zalando points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Astrid S score 1.88% — Moderate bucket.

Brand: Nelly.comBrand: NakdBrand: Zalando

Followers:2,345,833

Engagements:44,192

Rate:1.9%

Posts:3,350

Avg Likes:43,059

Avg Comments:380

Avg Views:427,814

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,345,833 · Engagements 44,192 · Rate 1.9% Posts 3,350 · Views 427,814 · Avg Likes 43,059 · Avg Comments 380 · Avg Views 427,814	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 26% 13-17: 10% 35-44: 3%	Largest: 18-24 (60%); next: 25-34 (26%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	UNITED STATES (17%) INDIA (12%) INDONESIA (12%) PHILIPPINES (6%) BRAZIL (4%)	Top regions: UNITED STATES (17%), INDIA (12%), INDONESIA (12%)
Platform Engagement	Instagram: 27,898 avg likes/post · Tiktok: 340,500 avg views/post · Youtube: 87,314 avg views/post	Best reach: Tiktok 340,500 avg views; best engagement: Instagram 27,898 avg likes

Top Brand Affinities

Nelly.com

Score: 79.89

Nakd

Score: 17.36

Zalando

Score: 9.50

Scania

Score: 6.76

Daniel Wellington

Score: 5.17

Coachella

Score: 2.97

Spotify Music

Score: 2.92

Aperol

Score: 2.86

Pepsi

Score: 2.51

Lollapalooza

Score: 2.50

Volvo

Score: 2.50

Polaroid

Score: 2.44

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Top Brand Affinities

Brand	Category	Score
Nelly.com		79.89
Nakd		17.36
Zalando		9.50
Scania		6.76
Daniel Wellington		5.17
Coachella		2.97
Spotify Music		2.92
Aperol		2.86
Pepsi		2.51
Lollapalooza		2.50
Volvo		2.50
Polaroid		2.44
Urban Outfitters		2.42
Kodak		2.41
MTV		2.39
Tinder		2.29
LEGOLAND		2.28
Tomorrowland		2.23
Kylie Cosmetics		2.19
Victoria's Secret		2.13
Oakley		2.11
H&M		2.09
Showtime		2.03
ASICS		1.94
Gymshark		1.93
KTM		1.93
Michael Kors		1.92
ASOS		1.77
IKEA		1.65
New Balance		1.60
Coca-Cola		1.59
GoPro		1.52
Ray-Ban		1.45
Reebok		1.42
SoundCloud		1.40
Pokemon Go		1.39
BBC		1.38
KFC		1.37
FIFA		1.36
CBS Television Studios		1.36
Red Bull		1.35
Levi's		1.34
CBS		1.32
BMW		1.31
Mazda		1.31
Zara		1.25
HBO		1.25
McDonald's		1.25
Tesla Motors		1.24
Audi		1.23