Asking Alexandria Brand Affinity ranks highest Impericon at 84.65% . Very Strong. Score DMDB 68.92% | Fanbase 67.30%

Asking Alexandria — electronic artist from GB.

Formed in 2023, Asking Alexandria is a rock band known for their homage to classic rock icons such as Led Zeppelin, AC/DC, and Queen, while maintaining a sense…

Asking Alexandria

Recognizable

Country: GB | Artist ID: 11e81bc3-56a1-452c-8138-a0369fe50396

Find Artist

Genres

electronictrancecoremetalmetalcoremelodic metalcoreuk metalcoremetalmetalcore/deathcore

Influential: 68.92% Fanbase: 67.30% Trending: 69.73%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 84.65% • Very Strong

As of 2025-09-09

2,220,424

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.92% | Fanbase 67.30% | Trending 69.73% | CAREER STAGE: MAINSTREAM

Biography

Formed in 2023, Asking Alexandria is a rock band known for their homage to classic rock icons such as Led Zeppelin, AC/DC, and Queen, while maintaining a sense of urgency reminiscent of their metalcore roots. The band, consisting of Ben Bruce, Danny Worsnop, Cameron Liddell, Sam Bettley, and James Cassells, achieved success with their eighth studio album, featuring the hit single "Dark Void." Ben Bruce has expressed that the album explores themes of anxiety, depression, and inner strength in the face of darkness.

With over 1.4 billion combined streams and 700 million YouTube views, Asking Alexandria has cultivated a strong connection with their audience, navigating personal struggles and career milestones with a deep understanding of the human experience. Their music has been praised for its infectious energy and nods to rock legends, solidifying their place in the modern rock landscape.

Report Date: 2025-09-09

Asking Alexandria has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, INDONESIA, BRAZIL. A heavily male (64%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 72,200 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Impericon, Arctic Fox hair Color, Hot Topic signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Asking Alexandria score 0.59% — Low bucket.

Brand: ImpericonBrand: Arctic Fox hair ColorBrand: Hot Topic

Followers:2,220,424

Engagements:13,052

Rate:0.6%

Posts:2,352

Avg Likes:12,630

Avg Comments:316

Avg Views:89,355

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,220,424 · Engagements 13,052 · Rate 0.6% Posts 2,352 · Views 89,355 · Avg Likes 12,630 · Avg Comments 316 · Avg Views 89,355	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 29% 13-17: 5% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (29%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (24%) INDONESIA (12%) BRAZIL (11%) MEXICO (6%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (24%), INDONESIA (12%), BRAZIL (11%)
Platform Engagement	Instagram: 8,231 avg likes/post · Tiktok: 72,200 avg views/post · Youtube: 17,155 avg views/post	Best reach: Tiktok 72,200 avg views; best engagement: Instagram 8,231 avg likes

Top Brand Affinities

Impericon

Score: 84.65

Arctic Fox hair Color

Score: 17.72

Hot Topic

Score: 14.71

The Last of Us

Score: 6.36

Resident Evil

Score: 6.00

Lollapalooza

Score: 5.15

Monster Beverage

Score: 5.06

Final Fantasy

Score: 4.42

Fallout

Score: 4.24

AMC

Score: 3.67

Mortal Kombat

Score: 3.54

Vans

Score: 3.35

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Top Brand Affinities

Brand	Category	Score
Impericon		84.65
Arctic Fox hair Color		17.72
Hot Topic		14.71
The Last of Us		6.36
Resident Evil		6.00
Lollapalooza		5.15
Monster Beverage		5.06
Final Fantasy		4.42
Fallout		4.24
AMC		3.67
Mortal Kombat		3.54
Vans		3.35
Jack Daniels		3.28
The Witcher		3.00
Pokemon Go		2.76
Transformers		2.65
League of Legends		2.57
Nintendo		2.45
Activision Blizzard		2.28
Dr. Martens		2.26
Pokemon		2.21
Walmart		2.18
Spotify Music		2.16
Nickelodeon		2.16
Ubisoft		2.11
Budweiser		2.11
BBC		2.10
SoundCloud		2.06
Lush		2.04
DC Entertainment		2.01
Paramount Pictures		1.98
PlayStation		1.97
WWE		1.90
Xbox		1.88
Star Wars		1.87
Polaroid		1.83
NYX Cosmetics		1.82
Warner Bros		1.77
Urban Decay Cosmetics		1.77
Converse		1.72
HBO		1.66
Showtime		1.62
shein		1.60
Grand Theft Auto		1.59
Too Faced Cosmetics		1.59
Call of Duty		1.55
Marvel Entertainment		1.53
Chrysler		1.49
Red Bull		1.47
Coachella		1.47