Asian Dub Foundation

Asian Dub Foundation — reggae artist from GB.

Asian Dub Foundation, known for their distinctive blend of jungle rhythms, dub bass lines, and South Asian-inspired rap, have solidified their position as one…

Influence: 53.19% Fanbase: 32.56% Trending: 63.50% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 61.33% • Very Strong

As of 2025-09-15

42,547

Social Media Followers

As of 2025-09-15

00:00:00

Hours Airplay

2025-10-07 18:48:14 UTC

Genres

reggaedubreggaeelectronicelectronicbig beatother electronic music

Biography

Asian Dub Foundation, known for their distinctive blend of jungle rhythms, dub bass lines, and South Asian-inspired rap, have solidified their position as one of the world's top live acts. Formed in the early 90s from a music workshop in East London, the band's unique sound and educational initiatives, including ADF Education and advocacy for social justice, have shaped their three-decade-long career. Having shared stages with the likes of Rage Against The Machine and Radiohead, and collaborated with artists such as Iggy Pop and Chuck D, Asian Dub Foundation have released nine studio albums and are set to embark on a European tour in 2024-25, accompanied by a special album highlighting their iconic partnerships.

Top Brand Affinities

Report Date: 2025-09-15

Asian Dub Foundation stands out with 25-34 & 35-44 audiences across UNITED KINGDOM, FRANCE, BRAZIL. The profile is heavily male (78%), and content lands hardest on Tiktok, where posts average 2,782 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Mixcloud, Ampeg, MOOG, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Asian Dub Foundation a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Asian Dub Foundation score 0.35% — Low bucket.

Brand: MixcloudBrand: AmpegBrand: MOOG

Followers:42,547

Engagements:147

Rate:0.3%

Posts:896

Avg Likes:142

Avg Comments:9

Avg Views:3,680

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 42,547 · Engagements 147 · Rate 0.3% Posts 896 · Views 3,680 · Avg Likes 142 · Avg Comments 9 · Avg Views 3,680	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 35-44: 25% 18-24: 22% 45-64: 9%	Largest: 25-34 (41%); next: 35-44 (25%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	UNITED KINGDOM (14%) FRANCE (12%) BRAZIL (10%) UNITED STATES (5%) ITALY (5%)	Top regions: UNITED KINGDOM (14%), FRANCE (12%), BRAZIL (10%)
Platform Engagement	Instagram: 73 avg likes/post · Tiktok: 2,782 avg views/post · Youtube: 898 avg views/post	Best reach: Tiktok 2,782 avg views; best engagement: Instagram 73 avg likes

Top Brand Affinities

Mixcloud

Score: 61.33

Ampeg

Score: 30.37

MOOG

Score: 29.96

Warner Music

Score: 28.03

Akai

Score: 26.44

Ableton

Score: 20.81

Pioneer

Score: 13.68

Sennheiser

Score: 11.13

Fred Perry

Score: 10.58

Amazon Music

Score: 9.93

Pro Tools

Score: 9.79

Tate Modern

Score: 8.50

Brand	Category	Score
Mixcloud		61.33
Ampeg		30.37
MOOG		29.96
Warner Music		28.03
Akai		26.44
Ableton		20.81
Pioneer		13.68
Sennheiser		11.13
Fred Perry		10.58
Amazon Music		9.93
Pro Tools		9.79
Tate Modern		8.50
SoundCloud		7.31
Spotify Music		6.59
Arezzo		6.33
Beats Electronics		5.70
BBC		5.38
Lollapalooza		4.53
Movistar		4.42
Warner Bros		3.89
Leica		3.75
Dr. Martens		3.62
Campari		3.54
Carhartt		3.25
Pantone Inc		3.23
Tesco		3.15
Olympus		3.13
Citroen		2.83
Guinness		2.83
MTV		2.70
Heineken		2.66
Columbia Pictures		2.61
Matrix		2.59
Montblanc		2.25
Star Wars		2.23
Fiat		2.23
Lego		2.21
Kodak		2.07
Paramount Pictures		1.98
A Game of Tones		1.91
Coachella		1.91
Showtime		1.80
New Balance		1.79
Fujifilm		1.73
The North Face		1.72
Polaroid		1.72
Jack Daniels		1.71
Aperol		1.71
Cadillac		1.70
Ferrero		1.69