ASHE 22

ASHE 22 — pop artist from FR.

Ashe 22, also known as Hamza Khadraoui, is a French-Algerian rapper who gained prominence in the Lyon rap scene after starting his career in 2017. He rose to…

Influence: 53.49% Fanbase: 34.83% Trending: 62.81% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 31.56% • Very Strong

As of 2025-09-18

521,300

Social Media Followers

As of 2025-09-18

00:00:00

Hours Airplay

2025-10-08 18:46:11 UTC

Genres

poppop urbainehip-hop & raphip-hop/rapfrench hip hoprap francaisrap lyonnaisdrill francaiship hoptrap

Biography

Ashe 22, also known as Hamza Khadraoui, is a French-Algerian rapper who gained prominence in the Lyon rap scene after starting his career in 2017. He rose to fame with his deep voice and became a prominent figure in the French drill genre through the release of several mixtapes. Collaborating with artists like Freeze Corleone, he expanded his reach and eventually released his debut solo album "Vingt-deux" in 2023, followed by his second album "KH-22" later that year, both achieving success in the French charts.

Hailing from Algiers, Ashe 22 moved to France at a young age and found his place in the Lyon rap collective Lyonzon. With a string of mixtapes leading up to his solo albums, he solidified his position as a leading figure in the French drill scene. His collaborations with various artists and his energetic stage presence have contributed to his growing fan base and chart success in France.

Top Brand Affinities

Report Date: 2025-09-18

ASHE 22 converts attention from 18-24 & 25-34 audiences across FRANCE, MOROCCO, ALGERIA. Audience shape is heavily male (86%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 1,121,828 avg views per post, with supportive conversation on Instagram. Shared audience with Accor Hotels, Le coq sportif, Palm Angels underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ASHE 22 score 9.93% — Very Strong bucket.

Brand: Accor HotelsBrand: Le coq sportifBrand: Palm Angels

Followers:521,300

Engagements:51,760

Rate:9.9%

Posts:70

Avg Likes:51,074

Avg Comments:912

Avg Views:1,123,932

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 521,300 · Engagements 51,760 · Rate 9.9% Posts 70 · Views 1,123,932 · Avg Likes 51,074 · Avg Comments 912 · Avg Views 1,123,932	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 30% 13-17: 7% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (30%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	FRANCE (61%) MOROCCO (5%) ALGERIA (5%) BELGIUM (4%) UNITED STATES (4%)	Top regions: FRANCE (61%), MOROCCO (5%), ALGERIA (5%)
Platform Engagement	Instagram: 28,343 avg likes/post · Tiktok: 2,104 avg views/post · Youtube: 1,121,828 avg views/post	Best reach: Youtube 1,121,828 avg views; best engagement: Instagram 28,343 avg likes

Top Brand Affinities

Accor Hotels

Score: 31.56

Le coq sportif

Score: 31.14

Palm Angels

Score: 21.47

Ricard

Score: 14.73

Moncler

Score: 14.39

Champion

Score: 14.34

Jean Paul Gaultier

Score: 13.80

New Era

Score: 13.54

Lacoste

Score: 13.49

Foot Locker

Score: 13.39

Ellesse

Score: 12.94

Sandro

Score: 12.30

Brand	Category	Score
Accor Hotels		31.56
Le coq sportif		31.14
Palm Angels		21.47
Ricard		14.73
Moncler		14.39
Champion		14.34
Jean Paul Gaultier		13.80
New Era		13.54
Lacoste		13.49
Foot Locker		13.39
Ellesse		12.94
Sandro		12.30
DC Shoes		11.08
Carhartt		9.93
JACQUEMUS		9.69
Stone Island		9.55
The North Face		9.14
Dsquared		8.50
Maybach		7.52
SoundCloud		7.47
Décathlon		6.52
Supreme		6.27
Longchamp		6.25
Kappa		6.24
Vivienne Westwood		6.15
Alexander McQueen		6.14
Ableton		6.06
Volcom		5.78
Garnier		5.78
Stüssy		5.45
Beats Electronics		5.30
BALMAIN		5.19
Pull&Bear		5.11
Alpinestars		4.98
Sprite		4.92
Polo Ralph Lauren		4.90
GIVENCHY		4.30
Versace		4.21
Bugatti		4.02
Billabong		4.02
Burger King		3.90
Kodak		3.70
Balenciaga		3.70
Puma		3.56
ASICS		3.45
Ferragamo		3.41
Timberland		3.37
Monster Beverage		3.37
Montblanc		3.36
Nike		3.15