Asa

Asa — pop artist from FI.

Finnish rapper Asa, born Matti Salo in 1980, gained critical and commercial success in his homeland with his alternative rap style. His solo debut album,…

Influence: 50.42% Fanbase: 20.06% Trending: 65.61% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

157,000

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-08 18:47:41 UTC

Genres

popfinnish indiehip-hop & rapsuomirapfinnish hip hopelectronicelectronic

Biography

Finnish rapper Asa, born Matti Salo in 1980, gained critical and commercial success in his homeland with his alternative rap style. His solo debut album, Punainen Tiili, released in 2001 under the moniker Avain, preceded his more esoteric and philosophically driven work as Asa. His albums Leijonaa Metsästän (2005) and Loppuasukas (2008) marked a return to mainstream success and critical acclaim, with subsequent releases like Via Karelia (2010) continuing to garner popularity and praise. Asa's musical evolution and consistent output throughout the early 2000s solidified his position as a prominent figure in the Finnish rap scene.

Top Brand Affinities

Report Date: 2025-09-09

Asa reaches 25-34 & 18-24 audiences concentrated in NIGERIA, UNITED STATES, UNITED KINGDOM. The demographic tilt is heavily male (61%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 6,084 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to leading lifestyle names suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Asa score 0.31% — Low bucket.

Followers:157,000

Engagements:489

Rate:0.3%

Posts:43

Avg Likes:458

Avg Comments:45

Avg Views:6,084

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 157,000 · Engagements 489 · Rate 0.3% Posts 43 · Views 6,084 · Avg Likes 458 · Avg Comments 45 · Avg Views 6,084	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 50% 18-24: 36% 35-44: 9% 13-17: 3%	Largest: 25-34 (50%); next: 18-24 (36%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	NIGERIA (20%) UNITED STATES (16%) UNITED KINGDOM (6%) GHANA (6%) FRANCE (6%)	Top regions: NIGERIA (20%), UNITED STATES (16%), UNITED KINGDOM (6%)
Platform Engagement	Youtube: 6,084 avg views/post	Best reach: Youtube 6,084 avg views; best engagement: Youtube 458 avg likes