As It Is

As It Is — pop artist from GB.

Hailing from both Brighton and Minneapolis, this transatlantic pop punk band has been making waves as sell-outs since 2012. With a unique blend of influences…

Influence: 56.66% Fanbase: 38.59% Trending: 65.70% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 82.21% • Very Strong

As of 2025-09-09

251,000

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-08 16:53:58 UTC

Genres

poppop emoindie poprockrockalternativealternativepunkpop punkanthem emouk pop punk

Biography

Hailing from both Brighton and Minneapolis, this transatlantic pop punk band has been making waves as sell-outs since 2012. With a unique blend of influences from both sides of the pond, their music is a dynamic fusion of energetic melodies and catchy hooks that have garnered them a dedicated following on both continents. Known for their high-energy live performances and infectious tunes, this band continues to push boundaries and captivate audiences with their unabashedly catchy sound.

Top Brand Affinities

Report Date: 2025-09-09

As It Is draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, UNITED KINGDOM, AUSTRALIA. The skew is heavily female (69%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 7,695 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Impericon, Arctic Fox hair Color, Hot Topic makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist As It Is score 1.15% — Moderate bucket.

Brand: ImpericonBrand: Arctic Fox hair ColorBrand: Hot Topic

Followers:251,000

Engagements:2,883

Rate:1.1%

Posts:625

Avg Likes:2,778

Avg Comments:86

Avg Views:11,322

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 251,000 · Engagements 2,883 · Rate 1.1% Posts 625 · Views 11,322 · Avg Likes 2,778 · Avg Comments 86 · Avg Views 11,322	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 71% 25-34: 17% 13-17: 11% 35-44: 2%	Largest: 18-24 (71%); next: 25-34 (17%)
Gender Split	Female: 69% Male: 31% Non-binary/Other: 0%	Skews female (69%)
Top Countries	UNITED STATES (38%) UNITED KINGDOM (20%) AUSTRALIA (5%) CANADA (4%) INDONESIA (3%)	Top regions: UNITED STATES (38%), UNITED KINGDOM (20%), AUSTRALIA (5%)
Platform Engagement	Instagram: 1,825 avg likes/post · Tiktok: 3,627 avg views/post · Youtube: 7,695 avg views/post	Best reach: Youtube 7,695 avg views; best engagement: Instagram 1,825 avg likes

Top Brand Affinities

Impericon

Score: 82.21

Arctic Fox hair Color

Score: 39.60

Hot Topic

Score: 31.43

Live Nation

Score: 26.68

Life Is Strange

Score: 8.66

Square Enix

Score: 7.94

Amazon Music

Score: 7.78

boohoo

Score: 6.79

Lime Crime

Score: 6.57

The Last of Us

Score: 6.40

Vans

Score: 5.08

Lollapalooza

Score: 4.98

Brand	Category	Score
Impericon		82.21
Arctic Fox hair Color		39.60
Hot Topic		31.43
Live Nation		26.68
Life Is Strange		8.66
Square Enix		7.94
Amazon Music		7.78
boohoo		6.79
Lime Crime		6.57
The Last of Us		6.40
Vans		5.08
Lollapalooza		4.98
Dr. Martens		4.80
AMC		4.67
Monster Beverage		4.47
Taco Bell		4.36
Resident Evil		4.17
Final Fantasy		4.10
Gillette		4.06
Fallout		4.04
The Witcher		3.93
Spotify Music		3.85
Verizon		3.72
Showtime		3.70
Primark		3.61
Lush		3.58
Cartoon Network		3.50
BBC		3.38
Urban Decay Cosmetics		3.21
Paramount Pictures		3.11
Topshop		3.03
Pokemon Go		3.01
Polaroid		2.96
Urban Outfitters		2.96
NYX Cosmetics		2.85
Carhartt		2.76
Chrysler		2.74
Walmart		2.73
Pokemon		2.69
Universal		2.64
NHL		2.60
Nintendo		2.60
Columbia Pictures		2.59
Benefit Cosmetics		2.49
Tesco		2.49
CBS Television Studios		2.42
MTV		2.41
Guinness		2.40
Star Wars		2.39
H&M		2.31