artms

artms — pop artist from KR.

Emerging from their LOONA roots, ARTMS members Heejin, Haseul, Kim Lip, Jinsoul, and Choerry have redefined their musical direction with a unique blend of…

Influence: 53.19% Fanbase: 30.14% Trending: 64.71% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Nier: Automata • 15.39% • Very Strong

As of 2025-09-09

2,043,185

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-07 18:44:22 UTC

Genres

popk-pop girl groupk-popasian pop

Biography

Emerging from their LOONA roots, ARTMS members Heejin, Haseul, Kim Lip, Jinsoul, and Choerry have redefined their musical direction with a unique blend of genres and compelling narratives. Since their reformation, their debut album, Dall (Devine All Love & Live), released on May 31, 2024, marked a pivotal moment in their career, with the title track “Virtual Angel” music video amassing nearly 11 million views and the album surpassing 120,000 copies in first-week sales, setting a new personal record for the group. Demonstrating global appeal, Dall topped the Billboard Top New Artist Albums chart, ranked 9th on the Heatseekers Albums chart, and secured 5th place on the Independent Current Albums chart. ARTMS continues to push the boundaries of K-pop by integrating technology and creativity for a multifaceted experience that goes beyond music.

Top Brand Affinities

Report Date: 2025-09-09

artms is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, INDONESIA. The audience is heavily female (58%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (49,500 avg views per post); Instagram builds the community layer. Affinity data highlights Nier: Automata, Life Is Strange, Square Enix, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist artms score 1.42% — Moderate bucket.

Brand: Nier: AutomataBrand: Life Is StrangeBrand: Square Enix

Followers:2,043,185

Engagements:28,977

Rate:1.4%

Posts:1,772

Avg Likes:27,736

Avg Comments:310

Avg Views:66,949

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,043,185 · Engagements 28,977 · Rate 1.4% Posts 1,772 · Views 66,949 · Avg Likes 27,736 · Avg Comments 310 · Avg Views 66,949	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 22% 13-17: 10% 35-44: 3%	Largest: 18-24 (64%); next: 25-34 (22%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	UNITED STATES (23%) BRAZIL (9%) INDONESIA (6%) PHILIPPINES (6%) SOUTH KOREA (5%)	Top regions: UNITED STATES (23%), BRAZIL (9%), INDONESIA (6%)
Platform Engagement	Instagram: 15,101 avg likes/post · Tiktok: 49,500 avg views/post · Youtube: 17,449 avg views/post	Best reach: Tiktok 49,500 avg views; best engagement: Instagram 15,101 avg likes

Top Brand Affinities

Nier: Automata

Score: 15.39

Life Is Strange

Score: 9.06

Square Enix

Score: 7.64

Lollapalooza

Score: 6.29

RAZER

Score: 5.82

SpeedPaint

Score: 5.61

Capcom

Score: 5.35

Movistar

Score: 5.27

League of Legends

Score: 4.80

Tiffany

Score: 3.92

Final Fantasy

Score: 3.90

Faber-Castell

Score: 3.70

Brand	Category	Score
Nier: Automata		15.39
Life Is Strange		9.06
Square Enix		7.64
Lollapalooza		6.29
RAZER		5.82
SpeedPaint		5.61
Capcom		5.35
Movistar		5.27
League of Legends		4.80
Tiffany		3.92
Final Fantasy		3.90
Faber-Castell		3.70
Polaroid		3.20
Cartoon Network		3.15
Gundam		2.99
Nintendo		2.60
Pokemon		2.55
Sprite		2.53
Prismacolor		2.50
Paypal		2.09
Ubisoft		1.95
Coachella		1.90
Activision Blizzard		1.84
Pokemon Go		1.83
Tiffany & Co		1.76
Marvel Entertainment		1.57
H&M		1.55
Forever 21		1.46
Pepsi		1.44
Converse		1.35
Marvel		1.34
Star Wars		1.31
Spotify Music		1.28
Guess		1.24
UNIQLO		1.24
HBO		1.23
Fujifilm		1.22
Starbucks		1.18
Universal		1.14
Walt Disney		1.13
CBS Television Studios		1.09
Mazda		1.09
Samsung Group		1.03
shein		1.03
Google		1.01
Snapseed		0.99
Sony		0.97
CBS		0.97
Lego		0.95
Vans		0.94