Artik & Asti

Artik & Asti — pop artist from RU.

Artik & Asti are known for their ability to blend catchy hooks with personal narratives. Their debut single "Moya Poslednaya Nadezhda" in 2011 gained viral…

Influence: 79.15% Fanbase: 78.36% Trending: 79.54% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Aeroflot • 21.08% • Very Strong

As of 2025-09-30

968,467

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-12-07 04:56:25 UTC

Genres

poprussian pop

Biography

Artik & Asti are known for their ability to blend catchy hooks with personal narratives. Their debut single "Moya Poslednaya Nadezhda" in 2011 gained viral success, followed by the hit "Oblaka" in 2012. They received the "Zolotoy Grammofon" award in 2016 for their track "Tebe Vse Mozhno" and made history in 2017 when "Nedelimy" became the first Russian song to top Apple Music Russia and VK charts.

In 2019, Artik & Asti released the successful single "Grustniy Dance," followed by "Devochka Tantcui" in 2020, which garnered prestigious awards such as "Pesnya Goda" and "Zolotoy Grammofon." Their album "7 (Part 2)" achieved platinum status within a week. The duo continued their success in 2021 with the release of the album "Millennium X" and a feature on David Guetta's single "Family."

Top Brand Affinities

Report Date: 2025-09-30

Artik & Asti engages 25-34 & 18-24 audiences with repeatable results in RUSSIA, UKRAINE, UNITED STATES. The fan base skews heavily female (61%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (23,021 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Aeroflot, Faberlic, Dolce & Gabbana, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Artik & Asti score 0.22% — Low bucket.

Brand: AeroflotBrand: FaberlicBrand: Dolce & Gabbana

Followers:968,467

Engagements:2,116

Rate:0.2%

Posts:4,915

Avg Likes:2,105

Avg Comments:59

Avg Views:23,021

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 968,467 · Engagements 2,116 · Rate 0.2% Posts 4,915 · Views 23,021 · Avg Likes 2,105 · Avg Comments 59 · Avg Views 23,021	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 39% 35-44: 13% 45-64: 4%	Largest: 25-34 (40%); next: 18-24 (39%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	RUSSIA (44%) UKRAINE (19%) UNITED STATES (4%) GERMANY (3%) BELARUS (3%)	Top regions: RUSSIA (44%), UKRAINE (19%), UNITED STATES (4%)
Platform Engagement	Instagram: 1,817 avg likes/post · Youtube: 23,021 avg views/post	Best reach: Youtube 23,021 avg views; best engagement: Instagram 1,817 avg likes

Top Brand Affinities

Aeroflot

Score: 21.08

Faberlic

Score: 10.05

Dolce & Gabbana

Score: 3.50

UFC

Score: 3.20

TOM FORD

Score: 2.61

KFC

Score: 2.17

Bershka

Score: 2.00

Oriflame

Score: 1.96

Vogue

Score: 1.90

Armani

Score: 1.76

Versace

Score: 1.61

Mercedes-Benz

Score: 1.55

Brand	Category	Score
Aeroflot		21.08
Faberlic		10.05
Dolce & Gabbana		3.50
UFC		3.20
TOM FORD		2.61
KFC		2.17
Bershka		2.00
Oriflame		1.96
Vogue		1.90
Armani		1.76
Versace		1.61
Mercedes-Benz		1.55
GIVENCHY		1.42
Lexus		1.27
SWAROVSKI		1.24
Reebok		1.23
BMW		1.18
Cartier		1.10
Yves Saint Laurent		1.06
musical.ly		1.06
Guess		1.05
Tesla Motors		1.04
FIFA		1.02
Ferrari		0.93
Balenciaga		0.91
Coca-Cola		0.90
Burberry		0.88
Audi		0.88
Tommy Hilfiger		0.86
H&M		0.79
Paypal		0.77
Chanel		0.76
Gucci		0.74
Christian Dior		0.69
Prada		0.68
Porsche		0.67
Louis Vuitton		0.67
Lamborghini		0.67
Zara		0.63
Google		0.51
McDonald's		0.49
Samsung Group		0.49
Adidas		0.47
Nike		0.46
MAC Cosmetics		0.43
Travelgram		0.42
Toyota		0.42
PlayStation		0.41
Chevrolet		0.39
Nissan		0.38