Arthur Verocai
Influential: 54.07%
Fanbase: 28.89%
Trending: 66.67%
As of: 2025-10-03
Top Brand Affinity
Highest overlapping lifestyle brand
OSGEMEOS
• 87.29%
• Very Strong
As of 2025-08-16
52,440
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 18:41:06 UTC
Genres
r&b, funk & souljazz funkjazz & standardsbossa novaindie jazzbrazilian jazzjazz fusionlatin jazzlatinpsicodelia brasileira
Scores
Score: DMDB 54.10% |
Fanbase 28.90% |
Trending 66.70% |
CAREER STAGE: MID_LEVEL
Biography
Arthur Verocai, a Brazilian folk-jazz composer and arranger born in Rio de Janeiro in 1945, gained recognition in 1966 with Leny Andrade's recording of his song "Olhando o Mar." Influenced by pop, soul, and jazz, he developed an orchestral psych-funk style akin to American producers David Axelrod and Charles Stepney. Despite collaborations with artists like Paulinho Tapajós and Elis Regina, Verocai worked as a civil engineer until 1969, arranging sessions for Gal Costa and Marcos Valle. In 1972, he released a self-titled solo album that bridged Tropicalia and funk, but faced commercial challenges due to political restrictions. He ventured into advertising before returning with his solo record "Saudade Demais" in 2002.
Arthur Verocai, a Rio de Janeiro native, showcased his musical talent through collaborations and arrangements in the 1960s and 1970s, drawing inspiration from global music trends. His self-titled debut album in 1972 combined Tropicalia with deep-groove funk, challenging the political climate of the time. Despite initial setbacks, he continued to work in music production and advertising, eventually releasing his second solo album, "Saudade Demais," in 2002. Verocai's innovative approach to music production and arrangement has solidified his reputation as a pioneering figure in Brazilian music.
Arthur Verocai, a Rio de Janeiro native, showcased his musical talent through collaborations and arrangements in the 1960s and 1970s, drawing inspiration from global music trends. His self-titled debut album in 1972 combined Tropicalia with deep-groove funk, challenging the political climate of the time. Despite initial setbacks, he continued to work in music production and advertising, eventually releasing his second solo album, "Saudade Demais," in 2002. Verocai's innovative approach to music production and arrangement has solidified his reputation as a pioneering figure in Brazilian music.
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Report Date: 2025-08-16
Arthur Verocai draws 25-34 & 18-24 audiences and holds attention in BRAZIL, UNITED STATES, JAPAN. The skew is heavily male (78%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 765 avg views per post, with Instagram sustaining the conversation. Audience adjacency to OSGEMEOS, Mixcloud, MOOG makes Vinyl records of classic Brazilian music, Merchandise featuring album artwork, Collaborative music production workshops the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Arthur Verocai score
3.68% — Very Strong bucket.
Brand: OSGEMEOSBrand: MixcloudBrand: MOOG Product: Vinyl records of classic Brazilian musicProduct: Merchandise featuring album artworkProduct: Collaborative music production workshops
Followers:52,440
Engagements:1,931
Rate:3.7%
Posts:249
Views:765
Avg Likes:1,931
Avg Comments:30
Avg Views:765
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 52,440 · Engagements 1,931 · Rate 3.7% Posts 249 · Views 765 · Avg Likes 1,931 · Avg Comments 30 · Avg Views 765 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 39% 18-24: 38% 35-44: 14% 45-64: 6% |
Largest: 25-34 (39%); next: 18-24 (38%) |
| Gender Split |
Female: 22% Male: 78% Non-binary/Other: 0% |
Skews male (78%) |
| Top Countries |
BRAZIL (67%) UNITED STATES (16%) JAPAN (2%) MEXICO (2%) AUSTRALIA (2%) |
Top regions: BRAZIL (67%), UNITED STATES (16%), JAPAN (2%) |
| Platform Engagement | Instagram: 1,908 avg likes/post · Youtube: 765 avg views/post | Best reach: Youtube 765 avg views; best engagement: Instagram 1,908 avg likes |
Top Brand Affinities
OSGEMEOS
Apparel & Fashion
Score: 87.29
Mixcloud
Entertainment & Media
Score: 66.65
MOOG
Automotive
Score: 56.49
Akai
Consumer Electronics
Score: 41.57
Ableton
Audio & Music Gear
Score: 35.68
Warner Music
Entertainment & Media
Score: 28.96
Akg
Audio & Music Gear
Score: 21.06
Pro Tools
Tools, DIY & Garden
Score: 19.67
Sennheiser
Audio & Music Gear
Score: 13.07
Lollapalooza
Entertainment
Score: 12.12
Beats Electronics
Audio & Music Gear
Score: 10.86
Riachuelo
Apparel & Fashion
Score: 10.61
Recommendations
Products & Services
- Vinyl records of classic Brazilian music
- Merchandise featuring album artwork
- Collaborative music production workshops
- Exclusive live concert tickets
- Music streaming subscriptions
- Branded audio equipment
- Limited edition album releases
- Music-themed apparel
Marketing Angles
- Highlight the fusion of Brazilian and global music styles
- Leverage nostalgia for classic Brazilian music
- Engage with audiences through storytelling about musical heritage
- Promote collaborations with contemporary artists
- Utilize social media for behind-the-scenes content
- Create interactive content around music production
Content Themes
- Behind-the-scenes of music production
- Live performance snippets
- Interviews with collaborators
- Exploration of Brazilian music history
- Fan stories and testimonials
- Music tutorials and tips
Partnership Brands
- Mixcloud
- SoundCloud
- Spotify Music
- Warner Music
- Ableton
- Akai
- Sennheiser
- Lollapalooza
- Beats Electronics
- Amazon Music
- Pro Tools
- Moog
- Red Bull
- Heineken
- Budweiser
- Coachella
- Adobe
- Airbnb
- Nike
- New Balance
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
| OSGEMEOS | Apparel & Fashion | 87.29 |
| Mixcloud | Entertainment & Media | 66.65 |
| MOOG | Automotive | 56.49 |
| Akai | Consumer Electronics | 41.57 |
| Ableton | Audio & Music Gear | 35.68 |
| Warner Music | Entertainment & Media | 28.96 |
| Akg | Audio & Music Gear | 21.06 |
| Pro Tools | Tools, DIY & Garden | 19.67 |
| Sennheiser | Audio & Music Gear | 13.07 |
| Lollapalooza | Entertainment | 12.12 |
| Beats Electronics | Audio & Music Gear | 10.86 |
| Riachuelo | Apparel & Fashion | 10.61 |
| SoundCloud | Entertainment & Media | 9.95 |
| Spotify Music | Entertainment & Media | 9.72 |
| Amazon Music | Entertainment & Media | 9.49 |
| Pioneer | Technology | 8.74 |
| Rapha | Apparel & Fashion | 8.72 |
| Itaipava | Beverages | 8.60 |
| Banco Bradesco | Other | 8.53 |
| Atmos | Apparel & Fashion | 7.87 |
| Philips | Consumer Electronics | 6.64 |
| Kodak | Cameras & Photography | 6.11 |
| Leica | Cameras & Photography | 3.40 |
| Budweiser | Beverages | 3.39 |
| Coachella | Apparel & Fashion | 3.22 |
| Fujifilm | Cameras & Photography | 3.08 |
| Paramount Pictures | Entertainment & Media | 3.03 |
| Heineken | Alcoholic Beverages | 3.03 |
| Stüssy | Apparel & Fashion | 2.83 |
| Carhartt | Apparel & Fashion | 2.59 |
| MTV | Entertainment | 2.59 |
| Warner Bros | Entertainment | 2.47 |
| Polaroid | Cameras & Photography | 2.26 |
| Pixar | Entertainment | 2.10 |
| Los Angeles Lakers | Sports & Outdoors | 1.91 |
| Tinder | Technology | 1.89 |
| Lacoste | Apparel & Fashion | 1.84 |
| Yamaha | Consumer Electronics | 1.76 |
| Cadillac | Automotive | 1.58 |
| Paypal | Finance, Banking & Insurance | 1.54 |
| BBC | Apparel & Fashion | 1.50 |
| Adobe | Software, Apps & SaaS | 1.45 |
| Airbnb | Travel & Hospitality | 1.42 |
| Red Bull | Beverages | 1.40 |
| The Olympic Games | Sports & Outdoors | 1.40 |
| Guess | Apparel & Fashion | 1.37 |
| Cartier | Jewelry & Watches | 1.36 |
| Nintendo | Gaming & Esports (Software/Titles) | 1.35 |
| New Balance | Footwear | 1.33 |
| Supreme | Apparel & Fashion | 1.31 |
Official Profiles
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LoginArtist: Arthur Verocai
Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations
The map shows every radio station that aired Arthur Verocai today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-10-01)
Total: 728,370
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
723,494 | 99.33% |
| [+] |
Yandex |
4,876 | 0.67% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 01:55:48 | Get Sun (feat. Arthur Verocai) | Double J | Canberra, AU | 270 |
| 2025-08-23 00:50:17 | Caboclo | WCNR | Charlottesville, US | 153 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |