Arthur Nery Brand Affinity ranks highest Penshoppe at 80.58% . Very Strong. Score DMDB 65.28% | Fanbase 59.87%

Arthur Nery — pop artist from PH.

Arthur Nery is a prominent young male solo artist in the modern OPM scene, known for his record-breaking single "Pagsamo" which gained over 100 million streams…

Arthur Nery

Recognizable

Country: PH | Gender: male | Artist ID: 990622b2-433f-11e9-8f3a-549f35141000

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Genres

poppoppinoy indieasian popr&b, funk & soulr&b/soulcontemporary r&bneo soulasianopm

Influential: 65.28% Fanbase: 59.87% Trending: 67.98%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Penshoppe • 80.58% • Very Strong

As of 2025-09-09

2,489,330

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.28% | Fanbase 59.87% | Trending 67.98% | CAREER STAGE: MAINSTREAM

Biography

Arthur Nery is a prominent young male solo artist in the modern OPM scene, known for his record-breaking single "Pagsamo" which gained over 100 million streams on Spotify. The success of "Pagsamo" led to his inclusion in the "Global Digital Artist Ranking" and further recognition with his follow-up hit single "Isa Lang," which garnered over 51 million streams on Spotify within a month of its release.

Nery's music has resonated with audiences, evident in his sold-out concert at the New Frontier Theater in July 2022. For bookings and inquiries, contact [email protected] or 0998-575-3307.

Report Date: 2025-09-09

Arthur Nery stands out with 18-24 & 25-34 audiences across PHILIPPINES, UNITED STATES, CANADA. The profile is heavily female (57%), and content lands hardest on Tiktok, where posts average 2,950,000 avg views per post. Tiktok sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Penshoppe, Jollibee, Yakult, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Arthur Nery a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Arthur Nery score 17.44% — Very Strong bucket.

Brand: PenshoppeBrand: JollibeeBrand: Yakult

Followers:2,489,330

Engagements:434,019

Rate:17.4%

Posts:82

Avg Likes:421,765

Avg Comments:4,326

Avg Views:3,117,728

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,489,330 · Engagements 434,019 · Rate 17.4% Posts 82 · Views 3,117,728 · Avg Likes 421,765 · Avg Comments 4,326 · Avg Views 3,117,728	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 21% 13-17: 14% 35-44: 1%	Largest: 18-24 (64%); next: 25-34 (21%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	PHILIPPINES (93%) UNITED STATES (2%) CANADA (1%) UNITED ARAB EMIRATES (0%) SINGAPORE (0%)	Top regions: PHILIPPINES (93%), UNITED STATES (2%), CANADA (1%)
Platform Engagement	Instagram: 122,428 avg likes/post · Tiktok: 2,950,000 avg views/post · Youtube: 167,728 avg views/post	Best reach: Tiktok 2,950,000 avg views; best engagement: Tiktok 298,150 avg likes

Top Brand Affinities

Penshoppe

Score: 80.58

Jollibee

Score: 32.21

Yakult

Score: 20.25

Alden

Score: 12.89

McCafé

Score: 10.16

7-Eleven

Score: 9.50

Sunnies Studios

Score: 9.41

Kraft Foods

Score: 7.43

UNIQLO

Score: 4.32

H&M

Score: 3.76

Gatorade

Score: 3.68

Holden

Score: 3.68

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Top Brand Affinities

Brand	Category	Score
Penshoppe		80.58
Jollibee		32.21
Yakult		20.25
Alden		12.89
McCafé		10.16
7-Eleven		9.50
Sunnies Studios		9.41
Kraft Foods		7.43
UNIQLO		4.32
H&M		3.76
Gatorade		3.68
Holden		3.68
Dunkin' Donuts		3.42
Showtime		3.39
Forever 21		3.20
Timberland		3.20
Maybelline		3.08
Pringles		3.04
shein		2.93
Snapseed		2.73
Starbucks		2.69
Petronas		2.51
SheInside		2.49
KitKat		2.47
McDonald's		1.96
Fujifilm		1.94
Bershka		1.92
Ferrero		1.78
Lacoste		1.61
CBS Television Studios		1.56
Guess		1.54
Spotify Music		1.51
Adobe		1.50
Huawei		1.46
Sneakerhead		1.40
CBS		1.38
Vans		1.37
Coachella		1.29
Michael Kors		1.29
Converse		1.23
Polaroid		1.15
Airbnb		1.14
L'Oréal Paris		1.00
Walt Disney		0.97
musical.ly		0.92
HBO		0.91
Tommy Hilfiger		0.84
Tiffany & Co		0.84
Nike		0.82
Adidas		0.82