Arooj Aftab

Arooj Aftab — pop artist from PK.

Heralded as the epitome of contemporary cool by UNCUT magazine, Arooj Aftab is celebrated for her boundary-pushing approach to music. Her fourth album, Night…

Influential: 56.79% Fanbase: 34.20% Trending: 68.09% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 23.53% • Very Strong

As of 2025-09-08

281,515

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-07 16:54:00 UTC

Genres

popart poppakistani indiemainstream popothersworldwidemiddle easternsufiother middle eastern music

Biography

Heralded as the epitome of contemporary cool by UNCUT magazine, Arooj Aftab is celebrated for her boundary-pushing approach to music. Her fourth album, Night Reign, garnered critical acclaim and secured Grammy nods for Best Alternative Jazz Album and Best Global Music Performance with the standout track “Raat Ki Rani.”

Aftab’s preceding album, Vulture Prince, propelled her into the spotlight, earning a spot on President Obama’s playlist and a subsequent Best New Artist Grammy nomination in 2022, along with a win for the track “Mohabbat.” She has graced renowned stages at Primavera, Glastonbury, and Coachella, and made notable late-night TV appearances on The Late Show with Stephen Colbert and Later with Jools Holland.

Top Brand Affinities

Report Date: 2025-09-08

Arooj Aftab indexes high with fans in the 18-24 range in INDIA, PAKISTAN, UNITED STATES. The skew is heavily male (73%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 2,615 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward MOOG, Mixcloud, Ableton, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Arooj Aftab when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Arooj Aftab score 0.48% — Low bucket.

Brand: MOOGBrand: MixcloudBrand: Ableton

Followers:281,515

Engagements:1,362

Rate:0.5%

Posts:377

Avg Likes:1,351

Avg Comments:33

Avg Views:4,389

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 281,515 · Engagements 1,362 · Rate 0.5% Posts 377 · Views 4,389 · Avg Likes 1,351 · Avg Comments 33 · Avg Views 4,389	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 41% 35-44: 9% 45-64: 6%	Largest: 18-24 (41%); next: 25-34 (41%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	INDIA (30%) PAKISTAN (25%) UNITED STATES (12%) BANGLADESH (6%) UNITED KINGDOM (4%)	Top regions: INDIA (30%), PAKISTAN (25%), UNITED STATES (12%)
Platform Engagement	Instagram: 1,166 avg likes/post · Tiktok: 2,615 avg views/post · Youtube: 1,774 avg views/post	Best reach: Tiktok 2,615 avg views; best engagement: Instagram 1,166 avg likes

Top Brand Affinities

MOOG

Score: 23.53

Mixcloud

Score: 21.51

Ableton

Score: 15.64

Tate Modern

Score: 11.74

Sennheiser

Score: 10.67

Amazon Music

Score: 9.01

Pro Tools

Score: 7.99

Emporium

Score: 6.84

Atmos

Score: 6.66

Leica

Score: 5.52

Spotify Music

Score: 5.15

A Game of Tones

Score: 5.13

Brand	Category	Score
MOOG		23.53
Mixcloud		21.51
Ableton		15.64
Tate Modern		11.74
Sennheiser		10.67
Amazon Music		9.01
Pro Tools		7.99
Emporium		6.84
Atmos		6.66
Leica		5.52
Spotify Music		5.15
A Game of Tones		5.13
CNN		5.00
Kickstarter		4.90
SoundCloud		4.22
Kodak		4.03
Bacardi		3.98
National Geographic		3.65
Summit Entertainment		3.56
Showtime		3.54
Oculus		3.44
Coachella		3.38
Lollapalooza		3.38
Campari		3.24
Snapseed		3.19
Beats Electronics		3.13
Paramount Pictures		2.86
NBC		2.83
BBC		2.78
Adobe		2.65
Vogue		2.57
Mulberry		2.57
MTV		2.53
Travelgram		2.53
Dr. Martens		2.52
Pepsi		2.47
Fujifilm		2.31
Fenty beauty		2.29
Warner Bros		2.29
Tinder		2.19
Polaroid		2.16
Airbnb		2.07
Sunnies Studios		1.98
Nokia		1.98
Sony		1.93
ASOS		1.92
HBO		1.89
Skoda		1.89
The Olympic Games		1.87
McDonald's		1.78