Armin van Buuren
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-30
13,201,708
Social Media Followers
As of 2025-09-30
00:00:00
Hours Airplay
2025-12-07 04:59:02 UTC
Genres
Biography
By 2002, van Buuren ranked number five in DJ Magazine's Top 100 and hosted a weekly radio show. His discography includes albums like "Shivers" (2005), "Imagine" (2008), and "Intense" (2013), along with successful collaborations like "Embargo" with Cosmic Gate. Van Buuren's sixth studio album, "Embrace," topped the Dutch charts and featured notable artists such as Gavin DeGraw and Hardwell. He continues to release music and tour globally, maintaining a strong presence in the trance music scene.
Armin van Buuren draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, INDIA, MEXICO. The skew is heavily male (79%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 127,000 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Trancefamily, Pioneer, Tomorrowland makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 13,201,708 · Engagements 34,601 · Rate 0.3% Posts 7,758 · Views 232,923 · Avg Likes 33,302 · Avg Comments 904 · Avg Views 232,923 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 39% 35-44: 11% 13-17: 4% |
Largest: 18-24 (42%); next: 25-34 (39%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
UNITED STATES (9%) INDIA (7%) MEXICO (5%) BRAZIL (5%) POLAND (4%) |
Top regions: UNITED STATES (9%), INDIA (7%), MEXICO (5%) |
| Platform Engagement | Instagram: 18,666 avg likes/post · Tiktok: 127,000 avg views/post · Youtube: 105,923 avg views/post | Best reach: Tiktok 127,000 avg views; best engagement: Instagram 18,666 avg likes |
Top Brand Affinities
Trancefamily
Pioneer
Tomorrowland
Mixcloud
Ableton
Sennheiser
Selfiegram
Ryanair
SoundCloud
Lollapalooza
Beats Electronics
Boeing
| Brand | Category | Score |
|---|---|---|
| Trancefamily | 76.64 | |
| Pioneer | 31.49 | |
| Tomorrowland | 28.36 | |
| Mixcloud | 14.32 | |
| Ableton | 14.28 | |
| Sennheiser | 8.51 | |
| Selfiegram | 5.37 | |
| Ryanair | 5.05 | |
| SoundCloud | 4.96 | |
| Lollapalooza | 4.67 | |
| Beats Electronics | 3.92 | |
| Boeing | 3.76 | |
| Martini | 3.55 | |
| FC Bayern Munich | 3.54 | |
| Campari | 3.47 | |
| Coachella | 3.06 | |
| Red Bull | 2.99 | |
| Alfa Romeo | 2.78 | |
| Aston Martin | 2.68 | |
| Heineken | 2.58 | |
| Monster Beverage | 2.51 | |
| Rolls-Royce | 2.50 | |
| Great Wall | 2.42 | |
| Under Armour | 2.36 | |
| Ducati | 2.30 | |
| Moschino | 2.27 | |
| Spotify Music | 2.25 | |
| Jack Daniels | 2.24 | |
| Citroen | 2.16 | |
| FIFA | 2.16 | |
| Budweiser | 2.15 | |
| Dolce & Gabbana | 2.09 | |
| GoPro | 1.99 | |
| UFC | 1.97 | |
| Fiat | 1.95 | |
| The North Face | 1.94 | |
| Sony | 1.90 | |
| Aperol | 1.90 | |
| Fendi | 1.90 | |
| Bellagio | 1.89 | |
| Michael Kors | 1.84 | |
| Guess | 1.84 | |
| Transformers | 1.79 | |
| Armani | 1.77 | |
| A Game of Tones | 1.73 | |
| Ray-Ban | 1.71 | |
| National Geographic | 1.71 | |
| Peugeot | 1.71 | |
| McLaren | 1.71 | |
| Audi | 1.67 |
Official Profiles
Login to view Contact
LoginArtist: Armin van Buuren
The map shows every radio station that aired Armin van Buuren today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-30)
Total: 17,687,238
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
15,250,463 | 86.22% |
| [+] |
|
1,921,508 | 10.86% |
| [+] |
|
506,266 | 2.86% |
| [+] |
|
9,001 | 0.05% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-04-11 02:00 UTC | Coachella 2026 | Empire Polo Club | Indio, United States | — |















