Armin van Buuren Brand Affinity ranks highest Trancefamily at 71.85% . Very Strong. Score DMDB 77.57% | Fanbase 81.16%

Armin van Buuren — electronic artist from NL.

Armin van Buuren is a progressive trance DJ and producer known for his cinematic sound influenced by synth pioneers Klaus Schulze and Jean Michel Jarre. Born…

Armin van Buuren

Superstar

Country: NL | Gender: male | Artist ID: 11e81bc8-2189-3afc-8ac4-a0369fe50396

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Genres

electronicedmpop danceprogressive housedancetrancedutch tranceelectronic

Influential: 77.57% Fanbase: 81.16% Trending: 75.78%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Trancefamily • 71.85% • Very Strong

As of 2025-09-09

13,182,725

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 77.57% | Fanbase 81.16% | Trending 75.78% | CAREER STAGE: SUPERSTAR

Biography

Armin van Buuren is a progressive trance DJ and producer known for his cinematic sound influenced by synth pioneers Klaus Schulze and Jean Michel Jarre. Born on December 25, 1976, in Leiden, Holland, his interest in music began early, inspired by his father's record collection. Van Buuren's career started in 1995 with his first hit, "Blue Fear," leading to the establishment of his label, Armind, in 1999. He gained international recognition with hits like "Communication" and collaborations with artists such as Tiësto and Ferry Corsten.

By 2002, van Buuren ranked number five in DJ Magazine's Top 100 and hosted a weekly radio show. His discography includes albums like "Shivers" (2005), "Imagine" (2008), and "Intense" (2013), along with successful collaborations like "Embargo" with Cosmic Gate. Van Buuren's sixth studio album, "Embrace," topped the Dutch charts and featured notable artists such as Gavin DeGraw and Hardwell. He continues to release music and tour globally, maintaining a strong presence in the trance music scene.

Report Date: 2025-09-09

Armin van Buuren draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, BRAZIL, INDIA. The skew is heavily male (79%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 127,000 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Trancefamily, Pioneer, Tomorrowland makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Armin van Buuren score 0.27% — Low bucket.

Brand: TrancefamilyBrand: PioneerBrand: Tomorrowland

Followers:13,182,725

Engagements:35,424

Rate:0.3%

Posts:7,728

Avg Likes:34,139

Avg Comments:889

Avg Views:200,098

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,182,725 · Engagements 35,424 · Rate 0.3% Posts 7,728 · Views 200,098 · Avg Likes 34,139 · Avg Comments 889 · Avg Views 200,098	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 39% 35-44: 9% 13-17: 4%	Largest: 18-24 (44%); next: 25-34 (39%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	UNITED STATES (8%) BRAZIL (7%) INDIA (6%) POLAND (6%) MEXICO (5%)	Top regions: UNITED STATES (8%), BRAZIL (7%), INDIA (6%)
Platform Engagement	Instagram: 19,805 avg likes/post · Tiktok: 127,000 avg views/post · Youtube: 73,098 avg views/post	Best reach: Tiktok 127,000 avg views; best engagement: Instagram 19,805 avg likes

Top Brand Affinities

Trancefamily

Score: 71.85

Pioneer

Score: 29.62

Tomorrowland

Score: 27.55

Mixcloud

Score: 19.43

Ableton

Score: 14.62

Sennheiser

Score: 9.68

Efteling

Score: 7.13

SoundCloud

Score: 5.35

Selfiegram

Score: 5.29

Ryanair

Score: 5.02

Lollapalooza

Score: 3.86

Beats Electronics

Score: 3.84

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Top Brand Affinities

Brand	Category	Score
Trancefamily		71.85
Pioneer		29.62
Tomorrowland		27.55
Mixcloud		19.43
Ableton		14.62
Sennheiser		9.68
Efteling		7.13
SoundCloud		5.35
Selfiegram		5.29
Ryanair		5.02
Lollapalooza		3.86
Beats Electronics		3.84
Boeing		3.79
Martini		3.54
Campari		3.48
Alfa Romeo		2.76
Aston Martin		2.66
Red Bull		2.66
Rolls-Royce		2.49
Under Armour		2.33
Budweiser		2.31
Coachella		2.28
Moschino		2.26
Guess		2.21
Jack Daniels		2.21
Ferrari		2.15
Citroen		2.14
Maserati		2.13
Armani		2.13
FIFA		2.13
Dolce & Gabbana		2.06
Spotify Music		2.04
Ray-Ban		2.02
Ducati		1.99
Fiat		1.94
Aperol		1.93
Cafecito		1.92
Polo Ralph Lauren		1.92
Bugatti		1.89
Fendi		1.86
The North Face		1.83
Michael Kors		1.82
Transformers		1.78
UFC		1.76
Peugeot		1.72
Sony		1.71
A Game of Tones		1.70
Lamborghini		1.69
GoPro		1.69
Pepsi		1.68