Armand Hammer
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
51,301
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-10-08 16:55:44 UTC
Genres
Biography
billy woods and ELUCID's partnership as Armand Hammer began with the 2012 album History Will Absolve Me, leading to a series of projects that pushed the boundaries of hip-hop sonics. The duo's debut album, Race Music, and subsequent works like Rome and Paraffin demonstrated their ability to blend dense rhyme schemes with unique instrumentals, earning them widespread acclaim. With a recent shift towards a more jazz-inspired sound on We Buy Diabetic Test Strips, Armand Hammer continues to evolve their sound and collaborate with diverse artists.
Armand Hammer reliably reaches 25-34 & 18-24 audiences in UNITED STATES, UNITED KINGDOM, CANADA. The base is heavily male (93%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (16,844 avg views per post); Instagram layers on depth and replies. The audience sits near Mixcloud, Akai, Ableton, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 51,301 · Engagements 1,415 · Rate 2.8% Posts 118 · Views 16,844 · Avg Likes 1,384 · Avg Comments 40 · Avg Views 16,844 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 38% 35-44: 13% 45-64: 4% |
Largest: 25-34 (41%); next: 18-24 (38%) |
| Gender Split |
Female: 7% Male: 93% Non-binary/Other: 0% |
Skews male (93%) |
| Top Countries |
UNITED STATES (42%) UNITED KINGDOM (8%) CANADA (6%) AUSTRALIA (5%) FRANCE (5%) |
Top regions: UNITED STATES (42%), UNITED KINGDOM (8%), CANADA (6%) |
| Platform Engagement | Instagram: 1,030 avg likes/post · Youtube: 16,844 avg views/post | Best reach: Youtube 16,844 avg views; best engagement: Instagram 1,030 avg likes |
Top Brand Affinities
Mixcloud
Akai
Ableton
MOOG
SoundCloud
Beats Electronics
Spotify Music
Acne Studios
Pro Tools
Kodak
Carhartt
Stüssy
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 43.11 | |
| Akai | 36.75 | |
| Ableton | 30.88 | |
| MOOG | 27.01 | |
| SoundCloud | 15.25 | |
| Beats Electronics | 11.70 | |
| Spotify Music | 7.64 | |
| Acne Studios | 7.50 | |
| Pro Tools | 7.09 | |
| Kodak | 6.84 | |
| Carhartt | 6.70 | |
| Stüssy | 6.60 | |
| Maison Margiela | 5.63 | |
| Capcom | 5.32 | |
| Kickstarter | 4.81 | |
| Guess | 4.41 | |
| Coachella | 4.20 | |
| Sega | 4.20 | |
| Fujifilm | 3.95 | |
| Warner Bros | 3.84 | |
| Paramount Pictures | 3.55 | |
| Hennessy | 3.54 | |
| Supreme | 3.27 | |
| Polaroid | 3.13 | |
| Dr. Martens | 3.06 | |
| Lollapalooza | 3.06 | |
| Nintendo | 3.03 | |
| Leica | 2.95 | |
| Olympus | 2.90 | |
| Timberland | 2.80 | |
| Gundam | 2.80 | |
| WWE | 2.78 | |
| New Balance | 2.62 | |
| The North Face | 2.59 | |
| Tinder | 2.57 | |
| Polo Ralph Lauren | 2.47 | |
| Sneakerhead | 2.30 | |
| Skoda | 2.19 | |
| Showtime | 2.08 | |
| Vans | 2.04 | |
| Nickelodeon | 2.01 | |
| Sprite | 2.00 | |
| Los Angeles Lakers | 1.99 | |
| Adobe | 1.94 | |
| Paypal | 1.87 | |
| Nokia | 1.86 | |
| ASICS | 1.80 | |
| Activision Blizzard | 1.79 | |
| The Olympic Games | 1.75 | |
| NBA | 1.75 |
Official Profiles
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LoginArtist: Armand Hammer
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Radio Spins (2025-10-08)
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Popularity (2025-10-07)
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