Armada Brand Affinity ranks highest Garuda Indonesia at 20.73% . Very Strong. Score DMDB 58.73% | Fanbase 54.44%

Armada — pop artist from ID.

Armada is an Indonesian pop band formed in 2005 in Palembang, South Sumatra, originally known as Kertas before rebranding in 2007. The band, consisting of…

Armada

Recognizable

Country: ID | Artist ID: 11e81bc7-a995-9072-bb28-a0369fe50396

Find Artist

Genres

poppopindonesian popmainstream popasiandangdut

Influential: 58.73% Fanbase: 54.44% Trending: 60.88%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Garuda Indonesia • 20.73% • Very Strong

As of 2025-09-09

2,342,737

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 58.73% | Fanbase 54.44% | Trending 60.88% | CAREER STAGE: MAINSTREAM

Biography

Armada is an Indonesian pop band formed in 2005 in Palembang, South Sumatra, originally known as Kertas before rebranding in 2007. The band, consisting of Rizal on vocals, Mai on guitar, and Andit on drums, is known for their Malay pop style with emotionally resonant lyrics. They have released successful albums and singles, including hits like "Asal Kau Bahagia" and "Harusnya Aku," earning a dedicated fan base and industry recognition in Indonesia. Armada's music remains widely available on streaming platforms, maintaining their popularity in the Indonesian music scene.

Report Date: 2025-09-09

Armada converts attention from 18-24 & 25-34 audiences across INDONESIA, MALAYSIA, UNITED STATES. Audience shape is heavily male (62%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 15,350 avg views per post, with supportive conversation on Instagram. Shared audience with Garuda Indonesia, Oppo, Daihatsu underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Armada score 0.05% — Low bucket.

Brand: Garuda IndonesiaBrand: OppoBrand: Daihatsu

Followers:2,342,737

Engagements:1,256

Rate:0.1%

Posts:3,664

Avg Likes:1,041

Avg Comments:35

Avg Views:16,108

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,342,737 · Engagements 1,256 · Rate 0.1% Posts 3,664 · Views 16,108 · Avg Likes 1,041 · Avg Comments 35 · Avg Views 16,108	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 32% 13-17: 9% 35-44: 5%	Largest: 18-24 (52%); next: 25-34 (32%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	INDONESIA (92%) MALAYSIA (4%) UNITED STATES (1%) RUSSIA (0%) UKRAINE (0%)	Top regions: INDONESIA (92%), MALAYSIA (4%), UNITED STATES (1%)
Platform Engagement	Instagram: 664 avg likes/post · Tiktok: 15,350 avg views/post · Youtube: 758 avg views/post	Best reach: Tiktok 15,350 avg views; best engagement: Instagram 664 avg likes

Top Brand Affinities

Garuda Indonesia

Score: 20.73

Oppo

Score: 18.91

Daihatsu

Score: 11.22

Jafra

Score: 11.06

Carrefour

Score: 6.89

Oriflame

Score: 4.52

Panasonic

Score: 4.51

Gundam

Score: 4.27

Xiaomi

Score: 3.51

Tupperware Brands

Score: 3.12

Petronas

Score: 2.99

Yamaha

Score: 2.97

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Top Brand Affinities

Brand	Category	Score
Garuda Indonesia		20.73
Oppo		18.91
Daihatsu		11.22
Jafra		11.06
Carrefour		6.89
Oriflame		4.52
Panasonic		4.51
Gundam		4.27
Xiaomi		3.51
Tupperware Brands		3.12
Petronas		2.99
Yamaha		2.97
Mitsubishi Motors		2.54
Nokia		2.39
Google		2.37
Fujifilm		2.36
Universal		2.23
Mitsubishi		2.12
Honda		2.09
UNIQLO		2.03
Transformers		1.98
Suzuki		1.83
KFC		1.70
Snapseed		1.69
Adobe		1.60
Samsung Group		1.56
Sony		1.37
musical.ly		1.34
Herbalife		1.34
Toyota		1.25
Volvo		1.15
New Balance		1.11
FIFA		0.96
Puma		0.95
Harley-Davidson		0.93
Spotify Music		0.73
National Geographic		0.67
Adidas		0.64
SoundCloud		0.59
Vans		0.57
GoPro		0.57
Marvel		0.57
Converse		0.55
Nikon		0.54
McDonald's		0.51
Canon		0.51
Nissan		0.50
Pokemon		0.44
PlayStation		0.43
Apple		0.42