Arlo McKinley & The Lonesome Sound

Arlo McKinley & The Lonesome Sound — country artist from US.

Arlo McKinley, a Cincinnati native with a deep love for music, draws inspiration from a diverse range of genres, from gospel to punk rock. After years of…

Influential: 51.45% Fanbase: 21.79% Trending: 66.28% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Miller Lite • 31.35% • Very Strong

As of 2025-09-08

68,189

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-07 16:51:47 UTC

Genres

countrycountrycontemporary countryamericannew americanaroots americanasouthern americana

Biography

Arlo McKinley, a Cincinnati native with a deep love for music, draws inspiration from a diverse range of genres, from gospel to punk rock. After years of working odd jobs and gigging with different bands, McKinley found his true calling in music while delivering tuxedos. This turning point led him to focus on songwriting and eventually pursue a full-time music career, culminating in his latest release on Oh Boy Records.

For booking inquiries, contact Pat May at [email protected]. For publicity matters, reach out to Matt Hanks at Shorefire Media via [email protected]. For management inquiries, contact Keebie Gilkerson at [email protected]. Arlo McKinley's journey from humble beginnings to a burgeoning music career is a testament to his passion and perseverance in the industry.

Top Brand Affinities

Report Date: 2025-09-08

Arlo McKinley & The Lonesome Sound is already in the conversation with 25-34 & 35-44 audiences in UNITED STATES, CANADA, NIGERIA. The audience is heavily male (73%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (2,123 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Miller Lite, Ampeg, Kroger points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Arlo McKinley & The Lonesome Sound score 1.17% — Moderate bucket.

Brand: Miller LiteBrand: AmpegBrand: Kroger

Followers:68,189

Engagements:801

Rate:1.2%

Posts:251

Avg Likes:786

Avg Comments:15

Avg Views:3,541

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 68,189 · Engagements 801 · Rate 1.2% Posts 251 · Views 3,541 · Avg Likes 786 · Avg Comments 15 · Avg Views 3,541	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 35-44: 24% 18-24: 20% 45-64: 14%	Largest: 25-34 (40%); next: 35-44 (24%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	UNITED STATES (80%) CANADA (6%) NIGERIA (4%) UNITED KINGDOM (3%) AUSTRALIA (1%)	Top regions: UNITED STATES (80%), CANADA (6%), NIGERIA (4%)
Platform Engagement	Instagram: 569 avg likes/post · Tiktok: 2,123 avg views/post · Youtube: 1,418 avg views/post	Best reach: Tiktok 2,123 avg views; best engagement: Instagram 569 avg likes

Top Brand Affinities

Miller Lite

Score: 31.35

Ampeg

Score: 26.07

Kroger

Score: 25.82

Ariat

Score: 16.87

Coors

Score: 14.72

Amazon Music

Score: 13.58

Jim Beam

Score: 13.46

Tagaz

Score: 13.31

Barstool Sports

Score: 12.87

Carhartt

Score: 9.78

Stihl

Score: 9.63

Jameson

Score: 9.39

Brand	Category	Score
Miller Lite		31.35
Ampeg		26.07
Kroger		25.82
Ariat		16.87
Coors		14.72
Amazon Music		13.58
Jim Beam		13.46
Tagaz		13.31
Barstool Sports		12.87
Carhartt		9.78
Stihl		9.63
Jameson		9.39
Busch		9.03
Margaritaville		7.61
Harley-Davidson		6.69
Bud Light		6.27
Spotify Music		6.18
Paramount Pictures		6.03
Cadillac		5.97
Budweiser		5.70
Pacific Northwest Wonderland		5.08
Pilsner Urquell		4.92
Verizon		4.91
Columbia Pictures		4.77
Kickstarter		4.52
Showtime		4.42
Emporium		4.39
Holden		4.28
Hurley		3.94
WWE		3.93
GMC		3.85
Jack Daniels		3.70
Taco Bell		3.59
NBC		3.57
Walmart		3.55
Heinz		3.50
Airbnb		3.35
ESPN		3.34
NHL		3.31
Paypal		3.15
Chipotle Mexican Grill		3.08
Oakley		3.05
Nickelodeon		3.02
Chevrolet		3.00
Jeep		2.92
Ford		2.74
Preloved		2.67
Guinness		2.63
Kodak		2.52
Dodge		2.36

Official Profiles

Artist: Arlo McKinley & The Lonesome Sound

Date Range: 2025-10-07 → 2025-10-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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