Arjun Kanungo Brand Affinity ranks highest Sabyasachi Mukherjee at 21.34% . Very Strong. Score DMDB 52.37% | Fanbase 52.25%

Arjun Kanungo — pop artist from IN.

Arjun Kanungo, a Mumbai-born singer and music composer, has been active in the music industry for nearly two decades. Starting his career at 17, Kanungo worked…

Arjun Kanungo

Established

Country: IN | Gender: male | Artist ID: 11e81bc7-2053-f240-821d-a0369fe50396

Find Artist

Genres

popdesi popindian poppopasianmodern bollywood

Influential: 52.37% Fanbase: 52.25% Trending: 52.44%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Sabyasachi Mukherjee • 21.34% • Very Strong

As of 2025-09-09

4,011,489

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 52.37% | Fanbase 52.25% | Trending 52.44% | CAREER STAGE: MID_LEVEL

Biography

Arjun Kanungo, a Mumbai-born singer and music composer, has been active in the music industry for nearly two decades. Starting his career at 17, Kanungo worked as a recording engineer and music producer before gaining recognition as a touring singer and guitarist for Asha Bhosle. His breakout hit, 'Baaki Baatein Peene Baad,' released in 2015, propelled him to stardom, leading to a series of successful tracks like 'Fursat,' 'Aaya Na Tu,' and 'La La La,' among others. With over 2.5 billion streams on digital platforms, Kanungo is now exploring global collaborations, including ventures with Japanese pop artists, showcasing his versatility and ambition. As he continues to evolve as an artist, Kanungo's popularity and influence in the music industry continue to grow.

Report Date: 2025-09-09

Arjun Kanungo connects with 18-24 & 25-34 audiences and shows durable traction across INDIA, BANGLADESH, PAKISTAN. With a heavily male (71%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 6,668 avg views per post; Instagram adds dependable engagement depth. Overlap with Sabyasachi Mukherjee, PlayerUnknown's Battlegrounds, Selfiegram highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Arjun Kanungo moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Arjun Kanungo score 0.42% — Low bucket.

Brand: Sabyasachi MukherjeeBrand: PlayerUnknown's BattlegroundsBrand: Selfiegram

Followers:4,011,489

Engagements:16,951

Rate:0.4%

Posts:361

Avg Likes:16,910

Avg Comments:105

Avg Views:10,643

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,011,489 · Engagements 16,951 · Rate 0.4% Posts 361 · Views 10,643 · Avg Likes 16,910 · Avg Comments 105 · Avg Views 10,643	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 32% 13-17: 7% 35-44: 3%	Largest: 18-24 (58%); next: 25-34 (32%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	INDIA (79%) BANGLADESH (7%) PAKISTAN (4%) UNITED STATES (2%) NEPAL (2%)	Top regions: INDIA (79%), BANGLADESH (7%), PAKISTAN (4%)
Platform Engagement	Instagram: 16,144 avg likes/post · Tiktok: 6,668 avg views/post · Youtube: 3,975 avg views/post	Best reach: Tiktok 6,668 avg views; best engagement: Instagram 16,144 avg likes

Top Brand Affinities

Sabyasachi Mukherjee

Score: 21.34

PlayerUnknown's Battlegrounds

Score: 9.61

Selfiegram

Score: 5.90

Snapseed

Score: 4.93

Bajaj

Score: 4.56

Mahindra

Score: 4.42

G-shock

Score: 3.78

MTV

Score: 3.67

KTM

Score: 3.38

musical.ly

Score: 3.27

Travelgram

Score: 3.04

Nokia

Score: 2.56

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Sabyasachi Mukherjee		21.34
PlayerUnknown's Battlegrounds		9.61
Selfiegram		5.90
Snapseed		4.93
Bajaj		4.56
Mahindra		4.42
G-shock		3.78
MTV		3.67
KTM		3.38
musical.ly		3.27
Travelgram		3.04
Nokia		2.56
FashionNova		2.51
A Game of Tones		2.41
Nikon		2.31
KFC		2.29
National Geographic		2.29
Puma		2.17
Canon		2.06
Beats Electronics		2.03
Tomorrowland		1.96
H&M		1.92
Xiaomi		1.91
Rolex		1.85
Zara		1.84
Adobe		1.76
Armani		1.67
Levi's		1.64
Gymshark		1.60
SheInside		1.50
Ray-Ban		1.49
Grand Theft Auto		1.48
Huda Beauty		1.37
Sony		1.29
Calvin Klein		1.29
Gucci		1.27
shein		1.25
Supreme		1.22
Apple		1.21
Tommy Hilfiger		1.16
Marvel Entertainment		1.14
BBC		1.12
Yamaha		1.08
Lamborghini		1.06
Xbox		1.05
WWE		1.04
Vogue		1.03
FIFA		1.00
Samsung Group		0.99
Harley-Davidson		0.98