Arivu
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
109,000
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 18:52:32 UTC
Genres
Scores
Biography
Initially known for his work with The Casteless Collective, Arivu made a mark as the chief songwriter and rapper. His debut solo album, "Therukural," released in 2019, was well-received for its powerful messages and innovative fusion of hip-hop with traditional Tamil folk music. As a film lyricist and playback singer, Arivu has collaborated with industry heavyweights such as A.R. Rahman, Anirudh Ravichander, Yuvan Shankar Raja, and G. V. Prakash, showcasing his diverse talents. In 2023, he also co-curated the Tamil edition of Coke Studio Season One.
Arivu engages 25-34 & 18-24 audiences with repeatable results in INDIA, SRI LANKA, MALAYSIA. The fan base skews heavily male (89%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (15,769 avg views per post), while Youtube keeps conversation loops active. Affinity patterns cluster around leading lifestyle names, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 109,000 · Engagements 1,140 · Rate 1.0% Posts 10 · Views 15,769 · Avg Likes 1,116 · Avg Comments 24 · Avg Views 15,769 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 46% 18-24: 42% 35-44: 7% 13-17: 4% |
Largest: 25-34 (46%); next: 18-24 (42%) |
| Gender Split |
Female: 11% Male: 89% Non-binary/Other: 0% |
Skews male (89%) |
| Top Countries |
INDIA (81%) SRI LANKA (6%) MALAYSIA (3%) UNITED STATES (2%) UNITED ARAB EMIRATES (1%) |
Top regions: INDIA (81%), SRI LANKA (6%), MALAYSIA (3%) |
| Platform Engagement | Youtube: 15,769 avg views/post | Best reach: Youtube 15,769 avg views; best engagement: Youtube 1,116 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Arivu
The map shows every radio station that aired Arivu today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 04:31:01 | Powerhouse (From "Coolie") (Tamil) | Radio suno 91.7 | Doha, QA | 13 |
| 2025-08-21 04:19:31 | Sawadeeka (From "Vidaamuyarchi") | Tamil 89.4fm | Dubai, AE | 230 |
| 2025-08-21 02:00:29 | Powerhouse Vibe (From "Coolie") | Radio Mirchi 98.3 FM | Ahmadabad, IN | 6 |
| 2025-08-21 01:55:17 | Chikitu (From "Coolie") | Radio Malayalam 98.6FM | Doha, QA | 207 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |