Arijit Singh Brand Affinity ranks highest Mahindra at 6.89% . Very Strong. Score DMDB 84.83% | Fanbase 97.51%

Arijit Singh — pop artist from IN.

Arijit Singh, born in 1987 in West Bengal, is a Bollywood playback singer known for blending classical Indian training with modern emotive styles. He studied…

Arijit Singh

Superstar

Country: IN | Gender: male | Artist ID: 11e81bc8-bd7d-804e-b8b2-a0369fe50396

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Genres

popdesi popbangla poppopasianfilmimodern bollywoodbollywoodothersworldwide

Influential: 84.83% Fanbase: 97.51% Trending: 78.49%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Mahindra • 6.89% • Very Strong

As of 2025-09-09

17,607,368

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 84.83% | Fanbase 97.51% | Trending 78.49% | CAREER STAGE: SUPERSTAR

Biography

Arijit Singh, born in 1987 in West Bengal, is a Bollywood playback singer known for blending classical Indian training with modern emotive styles. He studied classical singing, tabla, and Rabindra Sangeet before gaining exposure through music reality shows. Singh made his Bollywood debut in 2011 with "Phir Mohabbat (Again Love)" and gained widespread acclaim with "Tum Hi Ho (You Are the One)" from "Aashiqui 2" in 2013, earning numerous awards and nominations. Singh is known for his versatility, singing in multiple languages and exploring various musical genres beyond romantic ballads.

Singh's success continued with hits like "Raat Bhar (All Night Long)," "Blame the Night," and "Mast Magan (Crazy Heart)," showcasing his range as a singer. His work on the title track of 2019's "Kalank" earned him his sixth Filmfare award, solidifying his reputation as one of the most celebrated playback singers in Bollywood.

Report Date: 2025-09-09

Arijit Singh resonates most with 18-24 & 25-34 audiences and shows durable presence in INDIA, BANGLADESH, NIGERIA. With a heavily male (81%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (217,300 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Mahindra, Maruti, Snapseed makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Arijit Singh score 1.16% — Moderate bucket.

Brand: MahindraBrand: MarutiBrand: Snapseed

Followers:17,607,368

Engagements:203,818

Rate:1.2%

Posts:801

Avg Likes:202,497

Avg Comments:1,323

Avg Views:387,781

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 17,607,368 · Engagements 203,818 · Rate 1.2% Posts 801 · Views 387,781 · Avg Likes 202,497 · Avg Comments 1,323 · Avg Views 387,781	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 29% 13-17: 7% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (29%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	INDIA (77%) BANGLADESH (8%) NIGERIA (7%) PAKISTAN (5%) NEPAL (3%)	Top regions: INDIA (77%), BANGLADESH (8%), NIGERIA (7%)
Platform Engagement	Instagram: 185,639 avg likes/post · Tiktok: 217,300 avg views/post · Youtube: 170,481 avg views/post	Best reach: Tiktok 217,300 avg views; best engagement: Instagram 185,639 avg likes

Top Brand Affinities

Mahindra

Score: 6.89

Maruti

Score: 6.76

Snapseed

Score: 4.43

Bajaj

Score: 4.17

Selfiegram

Score: 4.03

musical.ly

Score: 3.87

Pizza Hut

Score: 3.16

KTM

Score: 2.98

Travelgram

Score: 2.64

Canon

Score: 2.30

Ray-Ban

Score: 2.25

National Geographic

Score: 2.22

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Top Brand Affinities

Brand	Category	Score
Mahindra		6.89
Maruti		6.76
Snapseed		4.43
Bajaj		4.17
Selfiegram		4.03
musical.ly		3.87
Pizza Hut		3.16
KTM		2.98
Travelgram		2.64
Canon		2.30
Ray-Ban		2.25
National Geographic		2.22
Tomorrowland		2.21
Gymshark		2.04
Nikon		2.02
Nokia		1.98
Beats Electronics		1.94
KFC		1.67
Xiaomi		1.63
Yamaha		1.39
Hyundai		1.35
FIFA		1.35
Huda Beauty		1.23
FashionNova		1.18
Reebok		1.15
Puma		1.15
WWE		1.13
Levi's		1.11
Sony		1.10
Adobe		1.09
Samsung Group		1.05
H&M		0.99
Apple		0.96
OREO		0.88
Suzuki		0.86
SheInside		0.85
Zara		0.85
Supreme		0.84
Maybelline		0.83
Tommy Hilfiger		0.81
Red Bull		0.79
Marvel Entertainment		0.78
Marvel		0.75
McDonald's		0.74
Lamborghini		0.71
SoundCloud		0.71
BMW		0.69
Pandora		0.67
IKEA		0.63
Honda		0.60