Ariana DeBose

Ariana DeBose — soundtrack, stage & screen artist from US.

Ariana DeBose, born on January 25, 1991, in Wilmington, North Carolina, is an actress and singer of Puerto Rican, white, African American, and Italian descent.…

Influence: 55.28% Fanbase: 28.82% Trending: 68.51% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Capezio • 38.35% • Very Strong

As of 2025-09-09

781,891

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-07 18:48:19 UTC

Genres

soundtrack, stage & screensoundtrack

Biography

Ariana DeBose, born on January 25, 1991, in Wilmington, North Carolina, is an actress and singer of Puerto Rican, white, African American, and Italian descent. Her rise to fame started on So You Think You Can Dance in 2009, leading to Broadway roles in Bring It On: The Musical, Motown: The Musical, Pippin, and Hamilton, among others. DeBose's breakout came as Disco Donna in Summer: The Donna Summer Musical, earning her a Tony Award nomination. She gained widespread acclaim as Anita in West Side Story, winning an Academy Award for Best Supporting Actress, and voiced the lead in Disney's Wish. Time magazine named her one of the 100 most influential people in 2022, and she has also hosted the Tony Awards and received a Primetime Emmy nomination.

Ariana DeBose, a versatile American talent, has made a significant mark in both stage and screen. From her humble beginnings on reality TV to her Tony-nominated performances on Broadway, she has captivated audiences with her dynamic range and charisma. DeBose's portrayal of Anita in West Side Story not only garnered critical praise but also earned her an Academy Award, solidifying her status as a rising star in the entertainment industry. With a diverse background and a knack for storytelling, DeBose continues to impress with her multifaceted talent, earning accolades and recognition from prestigious institutions like Time magazine and the Tony Awards.

Top Brand Affinities

Report Date: 2025-09-09

Ariana DeBose is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, UNITED KINGDOM, CANADA. The audience is heavily female (79%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (88,950 avg views per post); Instagram builds the community layer. Affinity data highlights Capezio, Lionsgate, Warby Parker, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ariana DeBose score 0.89% — Low bucket.

Brand: CapezioBrand: LionsgateBrand: Warby Parker

Followers:781,891

Engagements:6,955

Rate:0.9%

Posts:1,743

Avg Likes:6,828

Avg Comments:107

Avg Views:90,123

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 781,891 · Engagements 6,955 · Rate 0.9% Posts 1,743 · Views 90,123 · Avg Likes 6,828 · Avg Comments 107 · Avg Views 90,123	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 34% 13-17: 9% 35-44: 4%	Largest: 18-24 (53%); next: 25-34 (34%)
Gender Split	Female: 79% Male: 22% Non-binary/Other: 0%	Skews female (79%)
Top Countries	UNITED STATES (64%) UNITED KINGDOM (8%) CANADA (3%) AUSTRALIA (3%) SOUTH AFRICA (2%)	Top regions: UNITED STATES (64%), UNITED KINGDOM (8%), CANADA (3%)
Platform Engagement	Instagram: 5,612 avg likes/post · Tiktok: 88,950 avg views/post · Youtube: 1,173 avg views/post	Best reach: Tiktok 88,950 avg views; best engagement: Instagram 5,612 avg likes

Top Brand Affinities

Capezio

Score: 38.35

Lionsgate

Score: 21.41

Warby Parker

Score: 18.96

HBO Max

Score: 18.61

Dancing with the Stars

Score: 17.90

WNBA

Score: 15.49

Lucasfilm

Score: 14.82

Barbie

Score: 10.08

Schwartz's

Score: 9.78

Paramount Pictures

Score: 7.52

DreamWorks

Score: 7.07

MATTEL

Score: 6.56

Brand	Category	Score
Capezio		38.35
Lionsgate		21.41
Warby Parker		18.96
HBO Max		18.61
Dancing with the Stars		17.90
WNBA		15.49
Lucasfilm		14.82
Barbie		10.08
Schwartz's		9.78
Paramount Pictures		7.52
DreamWorks		7.07
MATTEL		6.56
NBC		6.31
iHeartRadio Music Awards		6.12
Hot Topic		5.86
Summit Entertainment		5.70
Macy's		5.35
CNN		5.31
Steve Madden		5.09
Target		5.00
American Eagle		4.97
Pixar		4.74
Columbia Pictures		4.66
Verizon		4.49
Margaritaville		4.45
Gillette		4.41
Bethesda Softworks		4.37
Pfizer		4.36
Showtime		4.26
Heinz		4.24
Coach		4.21
Busch		3.99
Coachella		3.96
ABC		3.89
TOM FORD		3.88
Universal		3.84
Nickelodeon		3.73
Fenty beauty		3.66
Taco Bell		3.63
Oculus		3.62
Kate Spade		3.46
CBS		3.42
NORDSTROM		3.34
OLD NAVY		3.33
Walt Disney		3.32
HBO		3.29
BBC		3.28
Lululemon Athletica		3.27
Warner Bros		3.21
ESPN		3.17