Arca

Arca

Country: VE | Gender: non-binary

Influence: 60.45% Fanbase: 47.43% Trending: 66.96% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-08-15

375,600

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-07 18:50:17 UTC

Genres

popdance popart popexperimental popr&b, funk & soulr&b/soulalternativeescape roomelectronicelectronicelectropopdeconstructed clubfluxworkdowntempoother electronic music

Biography

Arca is a groundbreaking musical force known for her innovative blend of club music, experimental noise, and traditional Venezuelan ballads. Collaborating with artists like Björk, Kanye West, and FKA twigs, she has pushed the boundaries of contemporary music and redefined the diva archetype as a Latinx nonbinary trans woman. Her latest release, KiCk i, is the first in a series of upcoming works, each exploring a unique sonic theme. In KiCk i, Arca explores pleasure, dignity, and dance floor liberation by infusing club music, reggaetón, and pop with her radical vision.

Arca Marketing Affinity & Brand Fit Data

Report Date: 2025-08-15

Arca indexes high with fans in the 18-24 range in UNITED STATES, BRAZIL, MEXICO. The skew is heavily male (65%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 238,766 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward leading lifestyle names, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Arca when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Arca score 6.08%Very Strong bucket.
Followers:375,600
Engagements:22,841
Rate:6.1%
Posts:329
Views:274,516
Avg Likes:21,143
Avg Comments:1,369
Avg Views:274,516

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 375,600 · Engagements 22,841 · Rate 6.1%
Posts 329 · Views 274,516 · Avg Likes 21,143 · Avg Comments 1,369 · Avg Views 274,516
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 54%
25-34: 34%
35-44: 5%
13-17: 5%
Largest: 18-24 (54%); next: 25-34 (34%)
Gender Split Female: 35%
Male: 65%
Non-binary/Other: 0%
Skews male (65%)
Top Countries UNITED STATES (19%)
BRAZIL (10%)
MEXICO (7%)
ARGENTINA (5%)
SPAIN (5%)
Top regions: UNITED STATES (19%), BRAZIL (10%), MEXICO (7%)
Platform Engagement Tiktok: 35,750 avg views/post · Youtube: 238,766 avg views/post Best reach: Youtube 238,766 avg views; best engagement: Youtube 18,291 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.
Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

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Artist: Arca

Date Range: 2025-10-07 → 2025-10-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Arca today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-16)

Total: 1,583,940

PLATFORM TOTAL %
Spotify Spotify 836,245 52.80%
Last.fm Last.fm 747,101 47.17%
Pandora Pandora 594 0.04%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Radio Spins (2025-08-23)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-23 01:21:03 Queer LRT Opus Vilnius, LT 207
2025-08-23 01:17:45 Boquifloja WNYU-FM New York, NY, US 311
2025-08-23 01:06:41 PASIEMPRE Marcha FM Las Palmas, ES 351
2025-08-23 00:31:32 Señorita Radio Raheem Milano, IT 134
2025-08-23 00:12:13 Puta ČRo Radio Wave Prague, CZ 210

Popularity (2025-10-06)

Platform%
No data.

Trending Artist