Arab Strap

Arab Strap

Country: GB

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Influential: 53.19% Fanbase: 27.21% Trending: 66.19%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 44.65% • Very Strong

As of 2025-09-08

21,702

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Updated 2025-10-03 15:19:18 UTC

Genres

popart popchamber popchamber psychscottish indierockslowcorerockalternative rockalternativealternativeindie rockfolk & traditionalfreak folk

Scores

Score: DMDB 53.20% | Fanbase 27.20% | Trending 66.20% | CAREER STAGE: MID_LEVEL

Biography

Hailing from the vibrant Glasgow music scene alongside Belle & Sebastian and Mogwai, Arab Strap gained renown in the 1990s and 2000s for their raw, Scottish-accented storytelling on themes of sex and drugs, set to a backdrop of drum machines, electronic loops, and sparse guitar melodies. Led by the duo of Aidan Moffat and Malcolm Middleton, the band's sound evolved from somber beginnings on early albums like Philophobia to more polished and slightly optimistic tones on subsequent releases like The Red Thread and The Last Romance, the latter initially declared as their final album. Following successful solo careers, Moffat and Middleton reunited in the 2010s for live shows and eventually released their seventh studio album, As Days Get Dark, in 2021.
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Arab Strap Marketing Affinity & Brand Fit Data

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Report Date: 2025-09-08

Arab Strap reaches 25-34 & 35-44 audiences concentrated in UNITED KINGDOM, UNITED STATES, ITALY. The demographic tilt is heavily male (78%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 22,531 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to MOOG, Mixcloud, Tate Modern suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Arab Strap score 2.39% — Strong bucket.
Brand: MOOGBrand: MixcloudBrand: Tate Modern
Followers:21,702
Engagements:518
Rate:2.4%
Posts:478
Views:22,531
Avg Likes:487
Avg Comments:32
Avg Views:22,531

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 21,702 · Engagements 518 · Rate 2.4%
Posts 478 · Views 22,531 · Avg Likes 487 · Avg Comments 32 · Avg Views 22,531 		Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 37%
35-44: 27%
45-64: 17%
18-24: 17%
 Largest: 25-34 (37%); next: 35-44 (27%)
Gender Split Female: 22%
Male: 78%
Non-binary/Other: 0% 		Skews male (78%)
Top Countries UNITED KINGDOM (25%)
UNITED STATES (13%)
ITALY (11%)
FRANCE (9%)
GREECE (6%)
 Top regions: UNITED KINGDOM (25%), UNITED STATES (13%), ITALY (11%)
Platform Engagement Instagram: 120 avg likes/post · Youtube: 22,531 avg views/post Best reach: Youtube 22,531 avg views; best engagement: Youtube 367 avg likes

Top Brand Affinities

MOOG
Score: 44.65
Mixcloud
Score: 30.77
Tate Modern
Score: 19.31
Ableton
Score: 11.38
Pro Tools
Score: 9.52
Barbour
Score: 9.24
Amazon Music
Score: 8.05
Spotify Music
Score: 7.11
Vauxhall
Score: 6.87
Pilsner Urquell
Score: 6.56
Dr. Martens
Score: 6.48
Tesco
Score: 6.38
Top Brand Affinities
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Brand Category Score
MOOG 44.65
Mixcloud 30.77
Tate Modern 19.31
Ableton 11.38
Pro Tools 9.52
Barbour 9.24
Amazon Music 8.05
Spotify Music 7.11
Vauxhall 6.87
Pilsner Urquell 6.56
Dr. Martens 6.48
Tesco 6.38
BBC 6.37
Guinness 6.37
Carlsberg 6.35
Kickstarter 5.58
Kodak 4.67
Pfizer 4.54
SoundCloud 4.44
Columbia Pictures 4.43
Lush 4.34
Holden 4.33
Campari 4.31
Warner Bros 4.19
Leica 4.18
Polaroid 3.76
Cadbury 3.32
Fujifilm 3.23
Lollapalooza 3.14
Showtime 2.96
Comedy Central 2.83
Snoopy And The Peanuts Gang 2.82
Tinder 2.74
Philips 2.72
Beats Electronics 2.71
MTV 2.70
Primark 2.50
Aperol 2.48
Lego 2.47
Garnier 2.45
Paramount Pictures 2.43
Jack Daniels 2.20
Star Wars 2.10
AMC 2.10
Airbnb 2.10
HBO 2.10
WWE 2.09
Urban Decay Cosmetics 1.86
Coachella 1.86
Pixar 1.85

Official Profiles

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Artist: Arab Strap

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Arab Strap today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 03:35:10 Bliss Radio FMR Toulouse, FR 228
2025-08-21 03:33:47 Who Named the Days? L'Eko Des Garrigues Montpellier, FR 260

Popularity (2025-10-02)

Platform%
No data.
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