Apparat

Apparat

Country: DE | Gender: male

Influence: 60.19% Fanbase: 48.47% Trending: 66.05% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 104.85% • Very Strong

As of 2025-08-15

107,337

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-08 03:58:52 UTC

Genres

popambient popelectronicelectronicelectronicamicrohouseminimal technoglitchdowntempoother electronic music

Biography

Apparat's music spans from elegiac techno to deep orchestral pop ballads, always unified by its elegant and nuanced beauty. Whether as a member of Moderat, collaborating with artists like Ellen Allien, or as a solo performer, he aims to transcend traditional genres and create memorable melodies that resonate with listeners.

In addition to his music career, Apparat has delved into cinema, TV, and theatre production, earning accolades for projects such as the award-winning soundtrack for Capri – Revolution and the collaborative performance Manufactory at the Barbican in London with Transforma.

Apparat Marketing Affinity & Brand Fit Data

Report Date: 2025-08-15

Apparat resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, ITALY, BRAZIL. The demographic is heavily male (70%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 1,033,157 avg views per post; Youtube amplifies the conversation around drops and moments. Affinity adjacency with MOOG, Ableton, Akai maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Apparat score 24.47%Very Strong bucket.
Brand: MOOGBrand: AbletonBrand: Akai
Followers:107,337
Engagements:26,268
Rate:24.5%
Posts:49
Views:1,033,157
Avg Likes:25,482
Avg Comments:944
Avg Views:1,033,157

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 107,337 · Engagements 26,268 · Rate 24.5%
Posts 49 · Views 1,033,157 · Avg Likes 25,482 · Avg Comments 944 · Avg Views 1,033,157
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 42%
18-24: 37%
35-44: 13%
45-64: 5%
Largest: 25-34 (42%); next: 18-24 (37%)
Gender Split Female: 30%
Male: 70%
Non-binary/Other: 0%
Skews male (70%)
Top Countries UNITED STATES (10%)
ITALY (9%)
BRAZIL (7%)
FRANCE (7%)
RUSSIA (5%)
Top regions: UNITED STATES (10%), ITALY (9%), BRAZIL (7%)
Platform Engagement Instagram: 3,230 avg likes/post · Youtube: 1,033,157 avg views/post Best reach: Youtube 1,033,157 avg views; best engagement: Youtube 22,252 avg likes

Top Brand Affinities

MOOG
Automotive
Score: 104.85
Ableton
Audio & Music Gear
Score: 56.31
Akai
Consumer Electronics
Score: 31.98
Mixcloud
Entertainment & Media
Score: 23.57
Akg
Audio & Music Gear
Score: 18.81
Sennheiser
Audio & Music Gear
Score: 15.95
Pioneer
Technology
Score: 15.36
Tate Modern
Entertainment & Media
Score: 14.63
Pro Tools
Tools, DIY & Garden
Score: 13.24
SoundCloud
Entertainment & Media
Score: 8.60
Campari
Alcoholic Beverages
Score: 8.23
Amazon Music
Entertainment & Media
Score: 7.74
Brand Category Score
MOOG Automotive 104.85
Ableton Audio & Music Gear 56.31
Akai Consumer Electronics 31.98
Mixcloud Entertainment & Media 23.57
Akg Audio & Music Gear 18.81
Sennheiser Audio & Music Gear 15.95
Pioneer Technology 15.36
Tate Modern Entertainment & Media 14.63
Pro Tools Tools, DIY & Garden 13.24
SoundCloud Entertainment & Media 8.60
Campari Alcoholic Beverages 8.23
Amazon Music Entertainment & Media 7.74
Kodak Cameras & Photography 7.42
Leica Cameras & Photography 6.26
Spotify Music Entertainment & Media 5.96
Beats Electronics Audio & Music Gear 5.31
Patek Philippe Jewelry & Watches 5.10
Fujifilm Cameras & Photography 4.97
Olympus Cameras & Photography 4.87
Pantone Inc Books, Stationery & Office 4.74
Oculus Consumer Electronics 4.24
Arezzo Apparel & Fashion 4.21
Warner Bros Entertainment 4.09
Polaroid Cameras & Photography 3.91
Lollapalooza Entertainment 3.55
Dr. Martens Apparel & Fashion 3.42
Tomorrowland Apparel & Fashion 3.39
Coachella Apparel & Fashion 3.22
Garnier Beauty & Personal Care 3.18
Carhartt Apparel & Fashion 2.91
Matrix Beauty & Personal Care 2.90
Aperol Alcoholic Beverages 2.85
A Game of Tones Entertainment 2.75
Adobe Software, Apps & SaaS 2.70
Stüssy Apparel & Fashion 2.65
Montblanc Luxury & Designer 2.64
The North Face Apparel & Fashion 2.38
Prada Apparel & Fashion 2.32
Fiat Automotive 2.31
MTV Entertainment 2.22
National Geographic Entertainment & Media 2.13
Lego Toys & Games 2.08
Vans Footwear 2.00
HBO Entertainment & Media 1.99
Sony Consumer Electronics 1.93
Travelgram Travel & Hospitality 1.92
Pepsi Beverages 1.90
Ray-Ban Accessories (Bags, Eyewear, Etc.) 1.89
Airbnb Travel & Hospitality 1.89
BBC Apparel & Fashion 1.86

Official Profiles

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Artist: Apparat

Date Range: 2025-10-08 → 2025-10-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 03:35:32 Slice Jam (Live in Paris) Le Chantier Clermont-Ferrand, FR 404
2025-08-21 02:47:34 Way Out Radio Campus Montpellier Montpellier, FR 209
2025-08-21 02:22:53 Laminar Flow Radio Phénix Caen, FR 184

Popularity (2025-10-06)

Platform%
No data.

Trending Artist