Anurag Saikia
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
204,961
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 18:47:13 UTC
Genres
Scores
Biography
Anurag Saikia reliably reaches 18-24 & 25-34 audiences in INDIA, BRAZIL, UNITED STATES. The base is heavily male (79%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (8,798 avg views per post); Instagram layers on depth and replies. The audience sits near Amazon Music, Akg, Discovery Media, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 204,961 · Engagements 2,018 · Rate 1.0% Posts 266 · Views 8,798 · Avg Likes 2,004 · Avg Comments 72 · Avg Views 8,798 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 50% 25-34: 38% 13-17: 6% 35-44: 5% |
Largest: 18-24 (50%); next: 25-34 (38%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
INDIA (96%) BRAZIL (8%) UNITED STATES (1%) NEPAL (1%) BANGLADESH (0%) |
Top regions: INDIA (96%), BRAZIL (8%), UNITED STATES (1%) |
| Platform Engagement | Instagram: 1,498 avg likes/post · Youtube: 8,798 avg views/post | Best reach: Youtube 8,798 avg views; best engagement: Instagram 1,498 avg likes |
Top Brand Affinities
Amazon Music
Akg
Discovery Media
Sennheiser
Pro Tools
River Island
Maruti
Ableton
Mahindra
Bacardi
Snapseed
musical.ly
| Brand | Category | Score |
|---|---|---|
| Amazon Music | 23.15 | |
| Akg | 17.40 | |
| Discovery Media | 15.63 | |
| Sennheiser | 12.71 | |
| Pro Tools | 11.41 | |
| River Island | 7.94 | |
| Maruti | 7.74 | |
| Ableton | 7.61 | |
| Mahindra | 7.03 | |
| Bacardi | 6.16 | |
| Snapseed | 6.15 | |
| musical.ly | 5.49 | |
| Selfiegram | 4.80 | |
| Bajaj | 4.70 | |
| Travelgram | 4.52 | |
| National Geographic | 4.43 | |
| Nescafé | 3.99 | |
| Nikon | 3.92 | |
| Spotify Music | 3.88 | |
| Beats Electronics | 3.85 | |
| Geocaching | 3.79 | |
| ASUS | 3.76 | |
| MTV | 3.62 | |
| Motorola | 3.61 | |
| Sony | 2.82 | |
| Tomorrowland | 2.57 | |
| Yamaha | 2.54 | |
| Nokia | 2.46 | |
| Lollapalooza | 2.28 | |
| Adobe | 2.19 | |
| Canon | 2.18 | |
| SoundCloud | 2.18 | |
| Red Bull | 1.80 | |
| Hyundai | 1.76 | |
| KTM | 1.76 | |
| A Game of Tones | 1.74 | |
| Amazon | 1.70 | |
| BBC | 1.68 | |
| Netflix | 1.64 | |
| KFC | 1.63 | |
| Puma | 1.49 | |
| Xiaomi | 1.43 | |
| Levi's | 1.22 | |
| The Olympic Games | 1.15 | |
| Marvel Entertainment | 1.15 | |
| Vogue | 1.15 | |
| GoPro | 1.13 | |
| shein | 1.10 | |
| H&M | 1.10 | |
| Suzuki | 1.08 |
Official Profiles
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LoginArtist: Anurag Saikia
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Total Streams
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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