Anupam Roy

Anupam Roy — pop artist from IN.

Anupam Roy, born on March 29, 1982, is an Indian singer-songwriter hailing from Kolkata, West Bengal. He gained recognition with his debut tracks "Amake Amar…

Influence: 54.51% Fanbase: 50.95% Trending: 56.29% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Sabyasachi Mukherjee • 19.13% • Very Strong

As of 2025-09-29

1,194,208

Social Media Followers

As of 2025-09-29

00:00:00

Hours Airplay

2025-12-07 11:20:16 UTC

Genres

popdesi pophindi indieclassic bangla popkolkata indiepopsoundtrack, stage & screensoundtrackelectronicelectronicasianfilmimodern bollywoodfolk & traditionalindian singer-songwriter

Biography

Anupam Roy, born on March 29, 1982, is an Indian singer-songwriter hailing from Kolkata, West Bengal. He gained recognition with his debut tracks "Amake Amar Moto" and "Benche Thakar Gaan" featured in the 2010 film "Autograph." Roy has since established himself as a prolific composer, lyricist, and singer for numerous Bengali films. In 2015, he ventured into Bollywood by composing songs and score for the film "Piku," earning nominations and accolades, including the 61st Filmfare Award for Best Background Score. Roy was honored with the 64th National Film Award for Best Lyrics for the song "Tumi Jake Bhalobaso (Female Version) - From 'Praktan'."

Top Brand Affinities

Report Date: 2025-09-29

Anupam Roy reaches 18-24 & 25-34 audiences concentrated in INDIA, BANGLADESH, UNITED STATES. The demographic tilt is heavily male (76%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 2,492 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Sabyasachi Mukherjee, Discovery Media, Domino's Pizza suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Anupam Roy score 0.57% — Low bucket.

Brand: Sabyasachi MukherjeeBrand: Discovery MediaBrand: Domino's Pizza

Followers:1,194,208

Engagements:6,778

Rate:0.6%

Posts:3,084

Avg Likes:6,754

Avg Comments:41

Avg Views:2,492

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,194,208 · Engagements 6,778 · Rate 0.6% Posts 3,084 · Views 2,492 · Avg Likes 6,754 · Avg Comments 41 · Avg Views 2,492	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 35% 13-17: 6% 35-44: 4%	Largest: 18-24 (53%); next: 25-34 (35%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	INDIA (61%) BANGLADESH (29%) UNITED STATES (5%) UNITED KINGDOM (1%) CANADA (0%)	Top regions: INDIA (61%), BANGLADESH (29%), UNITED STATES (5%)
Platform Engagement	Instagram: 6,528 avg likes/post · Youtube: 2,492 avg views/post	Best reach: Youtube 2,492 avg views; best engagement: Instagram 6,528 avg likes

Top Brand Affinities

Sabyasachi Mukherjee

Score: 19.13

Discovery Media

Score: 15.81

Domino's Pizza

Score: 12.12

Newdress

Score: 8.38

Snapseed

Score: 7.04

National Geographic

Score: 5.05

Selfiegram

Score: 4.48

Nikon

Score: 4.23

Bajaj

Score: 4.04

Nokia

Score: 3.68

Travelgram

Score: 3.39

Motorola

Score: 3.29

Brand	Category	Score
Sabyasachi Mukherjee		19.13
Discovery Media		15.81
Domino's Pizza		12.12
Newdress		8.38
Snapseed		7.04
National Geographic		5.05
Selfiegram		4.48
Nikon		4.23
Bajaj		4.04
Nokia		3.68
Travelgram		3.39
Motorola		3.29
ASUS		3.18
KFC		3.01
MTV		2.43
Xiaomi		2.34
Canon		2.34
Geocaching		2.19
FashionNova		2.15
Paramount Pictures		2.00
Adobe		1.75
Sony		1.74
A Game of Tones		1.73
musical.ly		1.55
Pizza Lover		1.54
Maybelline		1.53
Samsung Group		1.50
Huda Beauty		1.48
KTM		1.45
FIFA		1.37
BBC		1.27
Huawei		1.26
L'Oréal Paris		1.23
SheInside		1.21
shein		1.16
Marvel Entertainment		1.10
Levi's		1.09
Yamaha		1.09
Vogue		1.04
Hyundai		0.96
Amazon		0.90
Google		0.88
H&M		0.78
HBO		0.77
Apple		0.74
Ray-Ban		0.72
Puma		0.67
Beats Electronics		0.65
Suzuki		0.63
Spotify Music		0.62