Anupam Roy Brand Affinity ranks highest Infosys at 21.64% . Very Strong. Score DMDB 54.51% | Fanbase 50.95%

Anupam Roy — pop artist from IN.

Anupam Roy, born on March 29, 1982, is an Indian singer-songwriter hailing from Kolkata, West Bengal. He gained recognition with his debut tracks "Amake Amar…

Anupam Roy

Established

Country: IN | Gender: male | Artist ID: 11e81bd1-9fb8-051c-9007-a0369fe50396

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Genres

popdesi pophindi indieclassic bangla popkolkata indiepopsoundtrack, stage & screensoundtrackelectronicelectronicasianfilmimodern bollywoodfolk & traditionalindian singer-songwriter

Influential: 54.51% Fanbase: 50.95% Trending: 56.29%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Infosys • 21.64% • Very Strong

As of 2025-09-09

1,188,492

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 54.51% | Fanbase 50.95% | Trending 56.29% | CAREER STAGE: MID_LEVEL

Biography

Anupam Roy, born on March 29, 1982, is an Indian singer-songwriter hailing from Kolkata, West Bengal. He gained recognition with his debut tracks "Amake Amar Moto" and "Benche Thakar Gaan" featured in the 2010 film "Autograph." Roy has since established himself as a prolific composer, lyricist, and singer for numerous Bengali films. In 2015, he ventured into Bollywood by composing songs and score for the film "Piku," earning nominations and accolades, including the 61st Filmfare Award for Best Background Score. Roy was honored with the 64th National Film Award for Best Lyrics for the song "Tumi Jake Bhalobaso (Female Version) - From 'Praktan'."

Report Date: 2025-09-09

Anupam Roy reaches 18-24 & 25-34 audiences concentrated in INDIA, BANGLADESH, UNITED STATES. The demographic tilt is heavily male (76%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 2,629 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Infosys, Domino's Pizza, Newdress suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Anupam Roy score 0.65% — Low bucket.

Brand: InfosysBrand: Domino's PizzaBrand: Newdress

Followers:1,188,492

Engagements:7,751

Rate:0.7%

Posts:3,033

Avg Likes:7,738

Avg Comments:48

Avg Views:2,629

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,188,492 · Engagements 7,751 · Rate 0.7% Posts 3,033 · Views 2,629 · Avg Likes 7,738 · Avg Comments 48 · Avg Views 2,629	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 35% 13-17: 6% 35-44: 5%	Largest: 18-24 (54%); next: 25-34 (35%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	INDIA (63%) BANGLADESH (28%) UNITED STATES (5%) UNITED KINGDOM (1%) AUSTRALIA (0%)	Top regions: INDIA (63%), BANGLADESH (28%), UNITED STATES (5%)
Platform Engagement	Instagram: 7,589 avg likes/post · Youtube: 2,629 avg views/post	Best reach: Youtube 2,629 avg views; best engagement: Instagram 7,589 avg likes

Top Brand Affinities

Infosys

Score: 21.64

Domino's Pizza

Score: 11.23

Newdress

Score: 8.30

Snapseed

Score: 6.52

National Geographic

Score: 4.63

Selfiegram

Score: 4.45

Mahindra

Score: 4.45

Bajaj

Score: 3.95

Nikon

Score: 3.90

Travelgram

Score: 3.72

Geocaching

Score: 3.50

Nokia

Score: 3.24

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Top Brand Affinities

Brand	Category	Score
Infosys		21.64
Domino's Pizza		11.23
Newdress		8.30
Snapseed		6.52
National Geographic		4.63
Selfiegram		4.45
Mahindra		4.45
Bajaj		3.95
Nikon		3.90
Travelgram		3.72
Geocaching		3.50
Nokia		3.24
ASUS		3.10
Cadbury		3.06
Xiaomi		2.77
A Game of Tones		2.61
KFC		2.56
Adobe		2.55
MTV		2.43
Paramount Pictures		1.94
Pizza Lover		1.88
Canon		1.78
Sony		1.51
Samsung Group		1.51
musical.ly		1.36
FashionNova		1.28
FIFA		1.27
KTM		1.26
Marvel Entertainment		1.21
Puma		1.14
Ray-Ban		1.09
Maybelline		1.03
shein		1.03
Vogue		0.95
SheInside		0.88
H&M		0.88
Beats Electronics		0.86
Yamaha		0.86
Levi's		0.85
Google		0.79
Marvel		0.76
Netflix		0.72
HBO		0.71
Amazon		0.69
Coca-Cola		0.68
Apple		0.65
Spotify Music		0.65
Lamborghini		0.63
DC Entertainment		0.63
SoundCloud		0.62