Anthony Rother
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
69,018
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 18:54:48 UTC
Genres
Scores
Biography
Anthony Rother engages 25-34 & 18-24 audiences with repeatable results in GERMANY, UNITED STATES, SPAIN. The fan base skews heavily male (85%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (7,928 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Allen & Heath, MOOG, Mixcloud, indicating authentic resonance in DJ equipment and accessories, Music production software, Live performance gear. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 69,018 · Engagements 2,606 · Rate 3.8% Posts 808 · Views 7,928 · Avg Likes 2,403 · Avg Comments 267 · Avg Views 7,928 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 47% 18-24: 23% 35-44: 22% 45-64: 6% |
Largest: 25-34 (47%); next: 18-24 (23%) |
| Gender Split |
Female: 15% Male: 85% Non-binary/Other: 0% |
Skews male (85%) |
| Top Countries |
GERMANY (26%) UNITED STATES (10%) SPAIN (8%) UNITED KINGDOM (7%) BRAZIL (5%) |
Top regions: GERMANY (26%), UNITED STATES (10%), SPAIN (8%) |
| Platform Engagement | Instagram: 1,895 avg likes/post · Youtube: 7,928 avg views/post | Best reach: Youtube 7,928 avg views; best engagement: Instagram 1,895 avg likes |
Top Brand Affinities
Allen & Heath
MOOG
Mixcloud
Ableton
Pioneer
Akai
Sennheiser
SoundCloud
Trancefamily
Akg
Pro Tools
Amazon Music
Recommendations
Products & Services
- DJ equipment and accessories
- Music production software
- Live performance gear
- Vinyl records and turntables
- Merchandise (t-shirts, posters)
- Streaming service subscriptions
- Music production courses
- Collaborations with other electronic artists
Marketing Angles
- Highlight Anthony's innovative sound research
- Leverage nostalgia for electro and techno music
- Create engaging behind-the-scenes content
- Promote live performances and DJ sets
- Utilize social media for fan interaction
- Feature collaborations with popular brands
Content Themes
- The evolution of electronic music
- Spotlight on influential tracks
- Interviews with Anthony Rother
- Fan stories and experiences
- Behind-the-scenes of music production
- Trends in the electronic music scene
Partnership Brands
- Allen & Heath
- MOOG
- Ableton
- Pioneer
- Akai
- Sennheiser
- SoundCloud
- Amazon Music
- Tomorrowland
- Beats Electronics
- Red Bull
- Lollapalooza
- Dr. Martens
- Heineken
- Tesla Motors
- Sony
- The North Face
- Carhartt
- Garnier
- Jagermeister
| Brand | Category | Score |
|---|---|---|
| Allen & Heath | Audio & Music Gear | 313.58 |
| MOOG | Automotive | 185.21 |
| Mixcloud | Entertainment & Media | 134.58 |
| Ableton | Audio & Music Gear | 105.53 |
| Pioneer | Audio & Music Gear | 76.96 |
| Akai | Consumer Electronics | 72.54 |
| Sennheiser | Audio & Music Gear | 33.47 |
| SoundCloud | Entertainment & Media | 28.06 |
| Trancefamily | Apparel & Fashion | 20.88 |
| Akg | Audio & Music Gear | 18.00 |
| Pro Tools | Tools, DIY & Garden | 14.50 |
| Amazon Music | Entertainment & Media | 11.72 |
| Tomorrowland | Apparel & Fashion | 11.56 |
| Atmos | Apparel & Fashion | 8.76 |
| Beats Electronics | Audio & Music Gear | 8.61 |
| Garnier | Beauty & Personal Care | 7.74 |
| Jagermeister | Alcoholic Beverages | 7.12 |
| Spotify Music | Entertainment & Media | 6.26 |
| Lufthansa | Travel & Hospitality | 5.18 |
| Warner Bros | Entertainment | 4.16 |
| Leica | Cameras & Photography | 3.85 |
| Matrix | Beauty & Personal Care | 3.64 |
| Intel | Computers & Gaming Hardware | 3.39 |
| Lollapalooza | Entertainment | 3.19 |
| Columbia Pictures | Entertainment | 3.04 |
| Stüssy | Apparel & Fashion | 2.93 |
| Yamaha | Consumer Electronics | 2.75 |
| Heineken | Alcoholic Beverages | 2.74 |
| Carhartt | Apparel & Fashion | 2.73 |
| Kodak | Cameras & Photography | 2.44 |
| Coachella | Apparel & Fashion | 2.10 |
| Red Bull | Beverages | 2.09 |
| Dr. Martens | Apparel & Fashion | 1.93 |
| Jack Daniels | Beverages | 1.77 |
| Renault | Automotive | 1.73 |
| Star Wars | Entertainment | 1.67 |
| Tesla Motors | Automotive | 1.65 |
| Budweiser | Beverages | 1.64 |
| Fiat | Automotive | 1.62 |
| KitKat | Snacks & Confectionery | 1.61 |
| Polaroid | Cameras & Photography | 1.61 |
| Jaguar | Automotive | 1.60 |
| Ray-Ban | Accessories (Bags, Eyewear, Etc.) | 1.57 |
| Volkswagen | Automotive | 1.55 |
| Sony | Consumer Electronics | 1.53 |
| musical.ly | Entertainment & Media | 1.52 |
| Lego | Toys & Games | 1.49 |
| The North Face | Apparel & Fashion | 1.47 |
| Audi | Automotive | 1.43 |
| Oakley | Apparel & Fashion | 1.43 |
Official Profiles
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LoginArtist: Anthony Rother
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 02:00:08 | Back Home - Original | Urgent FM | Ghent, BE | 311 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |