Anouk

Anouk — pop artist from NL.

Dutch alt-rock singer Anouk gained fame in 1997 with her hit single "Nobody's Wife," leading to a successful career in the Netherlands and Europe with albums…

Influential: 57.40% Fanbase: 43.04% Trending: 64.59% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Het Concertgebouw • 197.23% • Very Strong

As of 2025-09-08

749,397

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-07 16:52:46 UTC

Genres

poppopdutch popdutch indierockdutch rockrockalternative rockpop rockeuropeannederpop

Biography

Dutch alt-rock singer Anouk gained fame in 1997 with her hit single "Nobody's Wife," leading to a successful career in the Netherlands and Europe with albums like Urban Solitude, Hotel New York, and For Bitter or Worse. Anouk, born in 1975 in the Hague, started her music career at 18, attended the Rotterdam Music Academy, and received her big break in 1995 performing with Barry Hay of Golden Earring. Her albums in the 2000s were consistent chart-toppers, with hits like "R U Kiddin' Me" and "Sacrifice," and she continued her success into the 2010s with appearances in Eurovision and releases like Sad Singalong Songs and Queen for a Day. Anouk's versatile music style blends rock, pop, electronica, and blues, solidifying her as a prominent figure in the European music scene.

Anouk's diverse musical influences shine through in her albums, from ska in Urban Solitude to hard rock in Graduated Fool and softer tones in Hotel New York. Her 2013 Eurovision entry "Birds" topped the Dutch chart, while subsequent releases like Paradise and Back Again and Queen for a Day continued her streak of number one albums in the Netherlands. Anouk's 2016 albums, Fake It Till We Die and Wen d'r Maar Aan, showcased her versatility as an artist, with the latter being her first Dutch-language album. With a career spanning over two decades, Anouk remains a powerhouse in the European music industry, known for her chart-topping hits and dynamic musical style.

Top Brand Affinities

Report Date: 2025-09-08

Anouk maintains consistent pull among 25-34 & 18-24 audiences across NETHERLANDS, ITALY, UNITED STATES. The audience leans female-leaning (54%), so brand cues around style and status perform well. The clearest reach is on Youtube with 283,155 avg views per post; Youtube functions as the community touchpoint. Affinity with Het Concertgebouw, Bloomon, Douwe Egberts makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Anouk score 0.95% — Low bucket.

Brand: Het ConcertgebouwBrand: BloomonBrand: Douwe Egberts

Followers:749,397

Engagements:7,086

Rate:0.9%

Posts:258

Avg Likes:7,717

Avg Comments:417

Avg Views:316,155

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 749,397 · Engagements 7,086 · Rate 0.9% Posts 258 · Views 316,155 · Avg Likes 7,717 · Avg Comments 417 · Avg Views 316,155	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 32% 18-24: 25% 35-44: 21% 45-64: 18%	Largest: 25-34 (32%); next: 18-24 (25%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	NETHERLANDS (37%) ITALY (9%) UNITED STATES (6%) BELGIUM (4%) BRAZIL (4%)	Top regions: NETHERLANDS (37%), ITALY (9%), UNITED STATES (6%)
Platform Engagement	Instagram: 3,296 avg likes/post · Tiktok: 33,000 avg views/post · Youtube: 283,155 avg views/post	Best reach: Youtube 283,155 avg views; best engagement: Youtube 3,841 avg likes

Top Brand Affinities

Het Concertgebouw

Score: 197.23

Bloomon

Score: 157.02

Douwe Egberts

Score: 142.58

Marktplaats

Score: 140.96

Efteling

Score: 120.55

Albert Heijn

Score: 108.83

LINDA

Score: 94.85

Zeeman

Score: 83.22

Kruidvat

Score: 81.28

Action

Score: 74.03

Hema

Score: 72.18

Rabobank

Score: 50.68

Brand	Category	Score
Het Concertgebouw		197.23
Bloomon		157.02
Douwe Egberts		142.58
Marktplaats		140.96
Efteling		120.55
Albert Heijn		108.83
LINDA		94.85
Zeeman		83.22
Kruidvat		81.28
Action		74.03
Hema		72.18
Rabobank		50.68
Amstel		43.00
KLM		30.75
MOCO Museum		27.91
PowerFood		23.22
Rituals		22.51
Zalando		9.85
PLAYMOBIL		9.71
Citroen		7.73
Philips		6.59
H&M Home		6.45
Moët & Chandon		6.20
BALMAIN		4.57
Dr. Martens		4.25
Nespresso		4.23
Primark		3.64
Dunkin' Donuts		3.59
NBC		3.49
IKEA		3.31
Fiat		3.29
Bacardi		3.14
Pull&Bear		3.12
Heineken		2.98
Tomorrowland		2.91
ASOS		2.50
Geocaching		2.48
Aperol		2.45
Lego		2.37
Polaroid		2.31
ASICS		2.04
Boeing		2.00
Michael Kors		1.98
Dolce & Gabbana		1.85
Peugeot		1.81
Vogue		1.73
Renault		1.68
Spotify Music		1.66
Ray-Ban		1.64
Airbnb		1.58