Annihilator

Annihilator — rock artist from CA.

Formed in Ottawa in 1984, ANNIHILATOR is a leading Canadian heavy metal/thrash metal band fronted by co-founder Jeff Waters. With over three million albums…

Influence: 57.40% Fanbase: 41.12% Trending: 65.55% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 70.82% • Very Strong

As of 2025-08-15

135,173

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-07 18:30:32 UTC

Genres

rockhard rockmetalcanadian metalmetaldeath metalold school thrashthrash metalneo classical metalpower metalspeed metaltechnical groove metal

Biography

Formed in Ottawa in 1984, ANNIHILATOR is a leading Canadian heavy metal/thrash metal band fronted by co-founder Jeff Waters. With over three million albums sold worldwide, the band has released 17 studio records, along with live CDs, documentaries, acoustic sessions, compilations, and DVDs. Known for their killer live shows and honest heavy metal/thrash metal music, ANNIHILATOR is embarking on a reissue campaign with earMUSIC, starting with "METAL II." This revamped album features Dave Lombardo on drums, Stu Block on lead vocals, and mixing by Mike Fraser, promising bonus material and unreleased tracks.

Under the leadership of Jeff Waters, ANNIHILATOR, Canada's top-selling metal band, has announced a series of reissues through earMUSIC, beginning with "METAL II." With a stellar lineup including Dave Lombardo and Stu Block, the album has been remastered by Maor Appelbaum and features contributions from over a dozen renowned artists. This extensive reissue campaign will see a total of 18 records released over the next 2-3 years, offering special editions and exclusive tracks to fans eagerly awaiting the band's much sought-after back catalogue.

Top Brand Affinities

Report Date: 2025-08-15

Annihilator resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, BRAZIL, RUSSIA. With a heavily male (89%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (21,873 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Impericon, Ampeg, Metal Gear Solid makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Annihilator score 1.73% — Moderate bucket.

Brand: ImpericonBrand: AmpegBrand: Metal Gear Solid

Followers:135,173

Engagements:2,342

Rate:1.7%

Posts:507

Avg Likes:2,294

Avg Comments:88

Avg Views:21,873

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 135,173 · Engagements 2,342 · Rate 1.7% Posts 507 · Views 21,873 · Avg Likes 2,294 · Avg Comments 88 · Avg Views 21,873	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 28% 35-44: 21% 45-64: 8%	Largest: 25-34 (41%); next: 18-24 (28%)
Gender Split	Female: 11% Male: 89% Non-binary/Other: 0%	Skews male (89%)
Top Countries	UNITED STATES (15%) BRAZIL (10%) RUSSIA (6%) CANADA (5%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (15%), BRAZIL (10%), RUSSIA (6%)
Platform Engagement	Instagram: 1,505 avg likes/post · Youtube: 21,873 avg views/post	Best reach: Youtube 21,873 avg views; best engagement: Instagram 1,505 avg likes

Top Brand Affinities

Impericon

Apparel & Fashion

Score: 70.82

Ampeg

Audio & Music Gear

Score: 66.93

Metal Gear Solid

Gaming & Esports (Software/Titles)

Score: 16.28

Sennheiser

Audio & Music Gear

Score: 14.85

Konami

Gaming & Esports (Software/Titles)

Score: 14.49

Pro Tools

Tools, DIY & Garden

Score: 14.01

Capcom

Gaming & Esports (Software/Titles)

Score: 11.07

Jagermeister

Alcoholic Beverages

Score: 10.67

Amazon Music

Entertainment & Media

Score: 10.47

Columbia Pictures

Entertainment

Score: 8.86

Movistar

Telecom & Internet Services

Score: 8.72

Rockstar Games

Gaming & Esports (Software/Titles)

Score: 7.78

Brand	Category	Score
Impericon	Apparel & Fashion	70.82
Ampeg	Audio & Music Gear	66.93
Metal Gear Solid	Gaming & Esports (Software/Titles)	16.28
Sennheiser	Audio & Music Gear	14.85
Konami	Gaming & Esports (Software/Titles)	14.49
Pro Tools	Tools, DIY & Garden	14.01
Capcom	Gaming & Esports (Software/Titles)	11.07
Jagermeister	Alcoholic Beverages	10.67
Amazon Music	Entertainment & Media	10.47
Columbia Pictures	Entertainment	8.86
Movistar	Telecom & Internet Services	8.72
Rockstar Games	Gaming & Esports (Software/Titles)	7.78
Paco Rabanne	Apparel & Fashion	7.71
Resident Evil	Gaming & Esports (Software/Titles)	7.06
Sega	Entertainment	7.01
DeLorean Motor Company	Automotive	6.97
Mortal Kombat	Gaming & Esports (Software/Titles)	6.95
The Witcher	Entertainment	6.40
Hasbro	Toys & Games	6.37
Spotify Music	Entertainment & Media	6.18
Final Fantasy	Gaming & Esports (Software/Titles)	6.09
Jameson	Alcoholic Beverages	5.81
Monster Beverage	Beverages	5.33
Fallout	Gaming & Esports (Software/Titles)	5.16
NHL	Sports & Outdoors	4.84
Star Wars	Entertainment	4.42
Paramount Pictures	Entertainment & Media	4.24
Heineken	Alcoholic Beverages	4.21
Warner Bros	Entertainment	4.21
Bethesda Softworks	Gaming & Esports (Software/Titles)	4.18
Jack Daniels	Beverages	4.03
Nintendo	Gaming & Esports (Software/Titles)	3.78
Cadillac	Automotive	3.71
Harley-Davidson	Automotive	3.60
MTV	Entertainment	3.54
AMC	Entertainment	3.52
Activision Blizzard	Gaming & Esports (Software/Titles)	3.49
Budweiser	Beverages	3.42
PlayStation	Gaming & Esports (Software/Titles)	3.24
Comedy Central	Entertainment & Media	3.10
Omega	Jewelry & Watches	2.89
Transformers	Toys & Games	2.89
Xbox	Gaming & Esports (Software/Titles)	2.71
Ubisoft	Gaming & Esports (Software/Titles)	2.69
WWE	Entertainment	2.67
Guinness	Alcoholic Beverages	2.57
Rover	Automotive	2.51
Chrysler	Automotive	2.50
Marvel Entertainment	Entertainment	2.40
SoundCloud	Entertainment & Media	2.39