Annie DiRusso
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
140,203
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 18:47:09 UTC
Genres
Scores
Biography
Annie DiRusso maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, AUSTRALIA. The audience leans heavily female (77%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 2,036 avg views per post; Instagram functions as the community touchpoint. Affinity with Arctic Fox hair Color, Live Nation, Depop makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 140,203 · Engagements 3,091 · Rate 2.2% Posts 1,258 · Views 2,721 · Avg Likes 3,077 · Avg Comments 36 · Avg Views 2,721 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 24% 13-17: 10% 35-44: 5% |
Largest: 18-24 (58%); next: 25-34 (24%) |
| Gender Split |
Female: 77% Male: 23% Non-binary/Other: 0% |
Skews female (77%) |
| Top Countries |
UNITED STATES (73%) UNITED KINGDOM (4%) AUSTRALIA (3%) BRAZIL (2%) CANADA (2%) |
Top regions: UNITED STATES (73%), UNITED KINGDOM (4%), AUSTRALIA (3%) |
| Platform Engagement | Instagram: 2,843 avg likes/post · Tiktok: 2,036 avg views/post · Youtube: 685 avg views/post | Best reach: Tiktok 2,036 avg views; best engagement: Instagram 2,843 avg likes |
Top Brand Affinities
Arctic Fox hair Color
Live Nation
Depop
Glossier
Nasty Gal
Free People
Brandy Melville
Lime Crime
Kroger
Urban Outfitters
Taco Bell
Barbie
| Brand | Category | Score |
|---|---|---|
| Arctic Fox hair Color | 27.02 | |
| Live Nation | 20.94 | |
| Depop | 16.15 | |
| Glossier | 14.23 | |
| Nasty Gal | 13.36 | |
| Free People | 9.24 | |
| Brandy Melville | 8.66 | |
| Lime Crime | 8.28 | |
| Kroger | 8.09 | |
| Urban Outfitters | 7.34 | |
| Taco Bell | 7.23 | |
| Barbie | 7.18 | |
| Hot Topic | 6.90 | |
| Dr. Martens | 6.36 | |
| Lollapalooza | 5.82 | |
| Anthropologie | 5.65 | |
| Walgreens | 5.16 | |
| Publix | 5.15 | |
| Ableton | 5.11 | |
| Showtime | 5.05 | |
| Margaritaville | 5.01 | |
| Verizon | 4.68 | |
| Spotify Music | 4.53 | |
| iHeartRadio Music Awards | 4.51 | |
| Polaroid | 4.44 | |
| Coors | 4.43 | |
| Steve Madden | 4.41 | |
| American Eagle | 4.34 | |
| Heinz | 4.16 | |
| Prismacolor | 4.15 | |
| OLD NAVY | 4.04 | |
| Target | 4.01 | |
| Philips | 3.99 | |
| Coachella | 3.77 | |
| Kodak | 3.75 | |
| Pfizer | 3.68 | |
| Gillette | 3.55 | |
| Chrysler | 3.42 | |
| Bethesda Softworks | 3.37 | |
| Walmart | 3.25 | |
| Tinder | 3.18 | |
| Sunnies Studios | 3.12 | |
| Paramount Pictures | 3.10 | |
| NYX Cosmetics | 2.74 | |
| Lush | 2.60 | |
| Forever 21 | 2.57 | |
| Nickelodeon | 2.51 | |
| Urban Decay Cosmetics | 2.51 | |
| Busch | 2.47 | |
| Too Faced Cosmetics | 2.42 |
Official Profiles
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LoginArtist: Annie DiRusso
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Total Streams
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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