Anneth Brand Affinity ranks highest Yakult at 11.48% . Very Strong. Score DMDB 51.48% | Fanbase 43.90%

Anneth — pop artist from ID.

Anneth Delliecia Nasution, born on October 18, 2005, is an Indonesian singer who gained recognition as the winner of Indonesian Idol Junior 2018 on RCTI. Prior…

Anneth

Established

Country: ID | Artist ID: 85b5ba8a-c66f-11e8-a0a0-549f35141000

Find Artist

Genres

poppopindonesian popmainstream popasian pop

Influential: 51.48% Fanbase: 43.90% Trending: 55.27%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Yakult • 11.48% • Very Strong

As of 2025-09-09

4,770,636

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 51.48% | Fanbase 43.90% | Trending 55.27% | CAREER STAGE: MID_LEVEL

Biography

Anneth Delliecia Nasution, born on October 18, 2005, is an Indonesian singer who gained recognition as the winner of Indonesian Idol Junior 2018 on RCTI. Prior to this, she had previously participated in Indonesian Idol Junior First Season in 2014 and The Voice Kids Indonesia season 2 in 2017 as part of Team Agnez Mo.

In August 2019, Anneth released her debut single "TETAP UNTUKMU" under RANS MUSIC label, owned by Raffi Ahmad and Nagita Slavina. The single achieved success, reaching #1 on the Viral 50 Indonesia Spotify chart. Following this, on her 15th birthday in October 2020, she released her second single "MUNGKIN HARI INI ESOK ATAU NANTI," which garnered over 100 million views on YouTube and 54 million streams on Spotify within a year. This led to Anneth receiving the Best of the Best Newcomer award at the 24th AMI Awards in 2021.

Report Date: 2025-09-09

Anneth maintains consistent pull among 18-24 & 25-34 audiences across INDONESIA, MONGOLIA, THAILAND. The audience leans heavily female (67%), so brand cues around style and status perform well. The clearest reach is on Youtube with 6,009 avg views per post; Instagram functions as the community touchpoint. Affinity with Yakult, Daihatsu, Carrefour makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Anneth score 0.71% — Low bucket.

Brand: YakultBrand: DaihatsuBrand: Carrefour

Followers:4,770,636

Engagements:33,925

Rate:0.7%

Posts:1,550

Avg Likes:33,908

Avg Comments:160

Avg Views:6,203

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,770,636 · Engagements 33,925 · Rate 0.7% Posts 1,550 · Views 6,203 · Avg Likes 33,908 · Avg Comments 160 · Avg Views 6,203	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 20% 13-17: 19% 35-44: 3%	Largest: 18-24 (57%); next: 25-34 (20%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	INDONESIA (95%) MONGOLIA (2%) THAILAND (2%) TIMOR-LESTE (2%) MALAYSIA (1%)	Top regions: INDONESIA (95%), MONGOLIA (2%), THAILAND (2%)
Platform Engagement	Instagram: 33,566 avg likes/post · Tiktok: 194 avg views/post · Youtube: 6,009 avg views/post	Best reach: Youtube 6,009 avg views; best engagement: Instagram 33,566 avg likes

Top Brand Affinities

Yakult

Score: 11.48

Daihatsu

Score: 7.32

Carrefour

Score: 4.91

Petronas

Score: 3.88

musical.ly

Score: 3.74

Lenovo

Score: 3.61

Oriflame

Score: 3.13

Pizza Hut

Score: 2.78

Adobe

Score: 2.66

Preloved

Score: 2.44

Fujifilm

Score: 2.38

Snapseed

Score: 2.09

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Top Brand Affinities

Brand	Category	Score
Yakult		11.48
Daihatsu		7.32
Carrefour		4.91
Petronas		3.88
musical.ly		3.74
Lenovo		3.61
Oriflame		3.13
Pizza Hut		2.78
Adobe		2.66
Preloved		2.44
Fujifilm		2.38
Snapseed		2.09
Nokia		2.04
KENZO		1.97
UNIQLO		1.80
Universal		1.66
Xiaomi		1.64
Call of Duty		1.45
Maybelline		1.34
Sony		1.32
Mitsubishi		1.23
Google		1.20
Yamaha		0.98
Polaroid		0.93
Puma		0.85
FIFA		0.85
Samsung Group		0.83
McDonald's		0.81
Spotify Music		0.76
Tiffany & Co		0.75
Honda		0.72
IKEA		0.67
Suzuki		0.67
Marvel		0.66
Converse		0.60
Prada		0.55
Marvel Entertainment		0.52
Adidas		0.43
Pokemon		0.42
Nikon		0.42
Travelgram		0.41
Nissan		0.40
Apple		0.40
Vans		0.40
Mercedes-Benz		0.36
Canon		0.36
Walt Disney		0.34
Toyota		0.34
Starbucks		0.29
DC Entertainment		0.28