Ankur Tewari

Ankur Tewari — pop artist from IN.

Ankur Tewari, an independent musician since 1998, has released albums and singles across various genres, including music for children. Known initially as a…

Influence: 48.95% Fanbase: 27.03% Trending: 59.91% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Sabyasachi Mukherjee • 32.22% • Very Strong

As of 2025-08-16

140,423

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

2025-10-08 16:56:31 UTC

Genres

popindian indiepakistani poppoprockindian rockasianmodern bollywoodbollywoodmiddle easternsufifolk & traditionalindian singer-songwriterindian folk

Biography

Ankur Tewari, an independent musician since 1998, has released albums and singles across various genres, including music for children. Known initially as a singer-songwriter, Tewari has expanded his career as a prominent music supervisor for films. Notably, his work on the film Gully Boy earned him accolades, such as a Filmfare Award for Best Lyricist. Tewari's recent projects include music supervision for Netflix series like The Archies and Kho Gaye Hum Kahaan.

In addition to his music supervision work, Tewari serves as the creative music architect and producer of Coke Studio Bharat. Collaborating with directors Zoya Akhtar and Reema Kagti, he co-founded Tiger Baby Records in 2022, a music label focused on storytelling through audio. Tewari's diverse contributions in music span from independent releases to award-winning film projects and innovative label ventures.

Top Brand Affinities

Report Date: 2025-08-16

Ankur Tewari converts attention from 18-24 & 25-34 audiences across INDIA, SOUTH AFRICA, PHILIPPINES. Audience shape is heavily male (77%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 25,754 avg views per post, with supportive conversation on Instagram. Shared audience with Sabyasachi Mukherjee, OnePlus, Infosys underscores a strong fit in Coke Studio merchandise, Music production software, Concert tickets. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ankur Tewari score 0.51% — Low bucket.

Brand: Sabyasachi MukherjeeBrand: OnePlusBrand: Infosys Product: Coke Studio merchandiseProduct: Music production softwareProduct: Concert tickets

Followers:140,423

Engagements:714

Rate:0.5%

Posts:3,139

Avg Likes:711

Avg Comments:14

Avg Views:26,126

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 140,423 · Engagements 714 · Rate 0.5% Posts 3,139 · Views 26,126 · Avg Likes 711 · Avg Comments 14 · Avg Views 26,126	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 39% 13-17: 5% 35-44: 3%	Largest: 18-24 (52%); next: 25-34 (39%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	INDIA (87%) SOUTH AFRICA (69%) PHILIPPINES (4%) NEW ZEALAND (4%) UNITED STATES (3%)	Top regions: INDIA (87%), SOUTH AFRICA (69%), PHILIPPINES (4%)
Platform Engagement	Instagram: 401 avg likes/post · Tiktok: 25,754 avg views/post · Youtube: 372 avg views/post	Best reach: Tiktok 25,754 avg views; best engagement: Instagram 401 avg likes

Top Brand Affinities

Sabyasachi Mukherjee

Apparel & Fashion

Score: 32.22

OnePlus

Mobile Phones & Accessories

Score: 23.83

Infosys

Technology

Score: 15.93

Akg

Audio & Music Gear

Score: 15.59

Discovery Media

Entertainment & Media

Score: 14.35

Arri

Cameras & Photography

Score: 14.29

Blackmagic Design

Cameras & Photography

Score: 11.51

Mahindra

Automotive

Score: 11.40

Bacardi

Alcoholic Beverages

Score: 11.28

Pro Tools

Tools, DIY & Garden

Score: 10.31

Décathlon

Sports & Outdoors

Score: 9.55

Atmos

Apparel & Fashion

Score: 9.09

Recommendations

Products & Services

Coke Studio merchandise
Music production software
Concert tickets
Vinyl records of his albums
Music streaming subscriptions
Collaborative music workshops
Exclusive behind-the-scenes content
Music-themed apparel

Marketing Angles

Highlight his role in popular films and series
Leverage his collaborations with other artists
Focus on storytelling through music
Engage with fans through interactive social media content
Promote his music supervision work
Emphasize cultural fusion in his music

Content Themes

Behind-the-scenes of music production
Live performance snippets
Fan Q&A sessions
Music tutorials and tips
Cultural stories behind his songs
Collaborations with other artists

Partnership Brands

Sabyasachi Mukherjee
OnePlus
Infosys
Coke Studio
Amazon Music
Bacardi
Pro Tools
Sennheiser
National Geographic
MTV
HBO
Adobe
Spotify Music
Travelgram
Tinder
Beats Electronics

Brand	Category	Score
Sabyasachi Mukherjee	Apparel & Fashion	32.22
OnePlus	Mobile Phones & Accessories	23.83
Infosys	Technology	15.93
Akg	Audio & Music Gear	15.59
Discovery Media	Entertainment & Media	14.35
Arri	Cameras & Photography	14.29
Blackmagic Design	Cameras & Photography	11.51
Mahindra	Automotive	11.40
Bacardi	Alcoholic Beverages	11.28
Pro Tools	Tools, DIY & Garden	10.31
Décathlon	Sports & Outdoors	9.55
Atmos	Apparel & Fashion	9.09
National Geographic	Entertainment & Media	8.80
Sennheiser	Audio & Music Gear	8.51
Amazon Music	Entertainment & Media	8.17
A Game of Tones	Entertainment	8.13
Snapseed	Software, Apps & SaaS	7.43
Maruti	Automotive	7.08
Travelstoke	Travel & Hospitality	6.94
Geocaching	Sports & Outdoors	6.87
Travelgram	Travel & Hospitality	6.56
Bajaj	Automotive	6.44
Clarks	Footwear	6.33
Ableton	Audio & Music Gear	5.84
Tinder	Technology	4.88
Summit Entertainment	Entertainment	4.85
Motorola	Mobile Phones & Accessories	4.76
Jimmy Choo	Apparel & Fashion	4.14
Adobe	Software, Apps & SaaS	4.10
TripAdvisor	Travel & Hospitality	4.06
MTV	Entertainment	3.96
Lollapalooza	Entertainment	3.81
Christian Louboutin	Apparel & Fashion	3.80
WordPress	Software, Apps & SaaS	3.70
Leica	Cameras & Photography	3.51
Budweiser	Beverages	3.40
musical.ly	Entertainment & Media	3.35
Beats Electronics	Audio & Music Gear	3.30
Cadbury	Snacks & Confectionery	3.19
ASUS	Computers & Gaming Hardware	3.10
Coffeegram	Food & Snacks	3.08
Spotify Music	Entertainment & Media	3.08
Airbnb	Travel & Hospitality	3.04
Nikon	Cameras & Photography	2.99
H&M	Apparel & Fashion	2.94
Fujifilm	Cameras & Photography	2.85
Canon	Cameras & Photography	2.78
HBO	Entertainment & Media	2.78
Sony	Consumer Electronics	2.75
Uber	Travel & Hospitality	2.74