Anji

Anji — pop artist from ID.

Anji, also known as Manji, is an Indonesian songwriter, producer, content creator, traveler, and creativepreneur born on October 5th, 1978. Beginning his…

Influence: 51.65% Fanbase: 42.48% Trending: 56.23% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Oppo • 25.46% • Very Strong

As of 2025-09-29

9,173,631

Social Media Followers

As of 2025-09-29

00:00:00

Hours Airplay

2025-12-07 09:49:15 UTC

Genres

poppopindonesian popmainstream pop

Biography

Anji, also known as Manji, is an Indonesian songwriter, producer, content creator, traveler, and creativepreneur born on October 5th, 1978. Beginning his professional music career in 2006, Anji has maintained productivity despite a hiatus to focus on his business ventures.

In 2024, Anji is set to make a comeback to the music scene with the release of his album "SAMSARA." The album features a mix of revitalized older songs with fresh arrangements, new tracks with a contemporary vibe, and a bonus closing track. The album opens with the song "ORANG YANG BERBEDA" (Different People) and is available for streaming on Spotify.

Top Brand Affinities

Report Date: 2025-09-29

Anji resonates most with 18-24 & 25-34 audiences and shows durable presence in INDONESIA, MALAYSIA, UNITED STATES. With a heavily male (69%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (151,550 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Oppo, Garuda Indonesia, Jafra makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Anji score 0.11% — Low bucket.

Brand: OppoBrand: Garuda IndonesiaBrand: Jafra

Followers:9,173,631

Engagements:10,494

Rate:0.1%

Posts:3,092

Avg Likes:9,607

Avg Comments:175

Avg Views:187,721

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,173,631 · Engagements 10,494 · Rate 0.1% Posts 3,092 · Views 187,721 · Avg Likes 9,607 · Avg Comments 175 · Avg Views 187,721	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 31% 13-17: 9% 35-44: 4%	Largest: 18-24 (55%); next: 25-34 (31%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	INDONESIA (96%) MALAYSIA (2%) UNITED STATES (1%) TAIWAN (0%) JAPAN (0%)	Top regions: INDONESIA (96%), MALAYSIA (2%), UNITED STATES (1%)
Platform Engagement	Instagram: 4,755 avg likes/post · Tiktok: 151,550 avg views/post · Youtube: 36,171 avg views/post	Best reach: Tiktok 151,550 avg views; best engagement: Instagram 4,755 avg likes

Top Brand Affinities

Oppo

Score: 25.46

Garuda Indonesia

Score: 14.63

Jafra

Score: 10.35

Daihatsu

Score: 8.42

Yakult

Score: 7.55

Carrefour

Score: 5.20

Dota 2

Score: 4.23

Bajaj

Score: 4.20

Oriflame

Score: 3.86

Gundam

Score: 3.75

ASUS

Score: 3.71

Pizza Hut

Score: 3.63

Brand	Category	Score
Oppo		25.46
Garuda Indonesia		14.63
Jafra		10.35
Daihatsu		8.42
Yakult		7.55
Carrefour		5.20
Dota 2		4.23
Bajaj		4.20
Oriflame		3.86
Gundam		3.75
ASUS		3.71
Pizza Hut		3.63
Petronas		3.57
Xiaomi		3.44
Nokia		3.20
KENZO		2.60
Hot Wheels		2.57
Yamaha		2.29
Suzuki		2.14
Universal		2.12
Honda		1.92
Transformers		1.78
Snapseed		1.72
Mitsubishi		1.44
Google		1.39
UNIQLO		1.39
Fujifilm		1.36
Converse		1.33
Samsung Group		1.29
National Geographic		1.24
Adobe		1.22
Volvo		1.21
Mitsubishi Motors		1.21
Marvel		1.20
Harley-Davidson		1.14
musical.ly		1.11
Puma		1.09
Toyota		0.95
Nikon		0.93
H&M		0.83
SoundCloud		0.79
Canon		0.78
Lamborghini		0.76
FIFA		0.76
Levi's		0.73
Sony		0.61
Adidas		0.60
Prada		0.59
Nissan		0.57
Volkswagen		0.52