Anji Brand Affinity ranks highest Garuda Indonesia at 24.15% . Very Strong. Score DMDB 51.65% | Fanbase 42.48%

Anji — pop artist from ID.

Anji, also known as Manji, is an Indonesian songwriter, producer, content creator, traveler, and creativepreneur born on October 5th, 1978. Beginning his…

Anji

Established

Country: ID | Gender: male | Artist ID: 11e81bbb-44ad-e224-8a8c-a0369fe50396

Find Artist

Genres

poppopindonesian popmainstream pop

Influential: 51.65% Fanbase: 42.48% Trending: 56.23%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Garuda Indonesia • 24.15% • Very Strong

As of 2025-09-09

9,169,842

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 51.65% | Fanbase 42.48% | Trending 56.23% | CAREER STAGE: MID_LEVEL

Biography

Anji, also known as Manji, is an Indonesian songwriter, producer, content creator, traveler, and creativepreneur born on October 5th, 1978. Beginning his professional music career in 2006, Anji has maintained productivity despite a hiatus to focus on his business ventures.

In 2024, Anji is set to make a comeback to the music scene with the release of his album "SAMSARA." The album features a mix of revitalized older songs with fresh arrangements, new tracks with a contemporary vibe, and a bonus closing track. The album opens with the song "ORANG YANG BERBEDA" (Different People) and is available for streaming on Spotify.

Report Date: 2025-09-09

Anji resonates most with 18-24 & 25-34 audiences and shows durable presence in INDONESIA, MALAYSIA, CHINA. With a heavily male (69%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (34,488 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Garuda Indonesia, Oppo, Daihatsu makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Anji score 0.10% — Low bucket.

Brand: Garuda IndonesiaBrand: OppoBrand: Daihatsu

Followers:9,169,842

Engagements:12,281

Rate:0.1%

Posts:3,019

Avg Likes:11,709

Avg Comments:219

Avg Views:158,288

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,169,842 · Engagements 12,281 · Rate 0.1% Posts 3,019 · Views 158,288 · Avg Likes 11,709 · Avg Comments 219 · Avg Views 158,288	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 32% 13-17: 9% 35-44: 5%	Largest: 18-24 (54%); next: 25-34 (32%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	INDONESIA (97%) MALAYSIA (1%) CHINA (1%) UNITED STATES (1%) TAIWAN (0%)	Top regions: INDONESIA (97%), MALAYSIA (1%), CHINA (1%)
Platform Engagement	Instagram: 6,493 avg likes/post · Youtube: 34,488 avg views/post	Best reach: Youtube 34,488 avg views; best engagement: Instagram 6,493 avg likes

Top Brand Affinities

Garuda Indonesia

Score: 24.15

Oppo

Score: 20.11

Daihatsu

Score: 9.45

Yakult

Score: 7.56

Carrefour

Score: 4.56

Oriflame

Score: 4.36

Bajaj

Score: 4.23

Xiaomi

Score: 3.73

Gundam

Score: 3.72

Hot Wheels

Score: 3.39

ASUS

Score: 3.15

Petronas

Score: 2.85

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Top Brand Affinities

Brand	Category	Score
Garuda Indonesia		24.15
Oppo		20.11
Daihatsu		9.45
Yakult		7.56
Carrefour		4.56
Oriflame		4.36
Bajaj		4.23
Xiaomi		3.73
Gundam		3.72
Hot Wheels		3.39
ASUS		3.15
Petronas		2.85
Tupperware Brands		2.50
Universal		2.33
Intel		2.29
Preloved		2.27
Transformers		2.25
Yamaha		2.06
Mitsubishi Motors		2.04
Mitsubishi		2.03
Nokia		1.92
Fujifilm		1.86
KENZO		1.85
Suzuki		1.83
Honda		1.80
Samsung Group		1.77
Scion		1.71
KFC		1.60
musical.ly		1.55
Google		1.43
Herbalife		1.40
Snapseed		1.28
Adobe		1.25
Harley-Davidson		1.25
UNIQLO		1.22
Puma		1.09
Volvo		1.06
Levi's		1.00
Reebok		0.94
Marvel		0.91
Toyota		0.91
Sony		0.88
Converse		0.84
Canon		0.83
H&M		0.83
SoundCloud		0.79
FIFA		0.76
Nikon		0.75
Vans		0.71
Lego		0.70