Anirudh Ravichander

Anirudh Ravichander — pop artist from IN.

Anirudh Ravichander — pop artist · from IN · SUPERSTAR. Explore profile, biography and music insights on Digital Music Database.

Influence: 81.84% Fanbase: 80.29% Trending: 82.61% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Infosys • 17.76% • Very Strong

As of 2025-09-30

14,760,551

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-12-01 00:20:08 UTC

Genres

poptamil poppophip-hop & rapdesi hip hoptamil hip hopasianfilmitollywoodkollywoodtamil

Biography

Anirudh Ravichander — pop artist · from IN · SUPERSTAR. Explore profile, biography and music insights on Digital Music Database.

Top Brand Affinities

Report Date: 2025-09-30

Anirudh Ravichander draws 18-24 & 25-34 audiences and holds attention in INDIA, MALAYSIA, UNITED STATES. The skew is heavily male (86%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 195,850 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Infosys, Bajaj, Mahindra makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Anirudh Ravichander score 1.63% — Moderate bucket.

Brand: InfosysBrand: BajajBrand: Mahindra

Followers:14,760,551

Engagements:240,465

Rate:1.6%

Posts:1,914

Avg Likes:239,719

Avg Comments:863

Avg Views:379,340

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 14,760,551 · Engagements 240,465 · Rate 1.6% Posts 1,914 · Views 379,340 · Avg Likes 239,719 · Avg Comments 863 · Avg Views 379,340	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 38% 13-17: 6% 35-44: 6%	Largest: 18-24 (49%); next: 25-34 (38%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	INDIA (82%) MALAYSIA (3%) UNITED STATES (3%) SRI LANKA (3%) BANGLADESH (2%)	Top regions: INDIA (82%), MALAYSIA (3%), UNITED STATES (3%)
Platform Engagement	Instagram: 216,375 avg likes/post · Tiktok: 195,850 avg views/post · Youtube: 183,490 avg views/post	Best reach: Tiktok 195,850 avg views; best engagement: Instagram 216,375 avg likes

Top Brand Affinities

Infosys

Score: 17.76

Bajaj

Score: 10.88

Mahindra

Score: 10.19

Snapseed

Score: 7.34

KTM

Score: 7.17

Maruti

Score: 6.13

Superdry

Score: 5.46

PlayerUnknown's Battlegrounds

Score: 5.39

Yamaha

Score: 4.15

musical.ly

Score: 4.14

Motorola

Score: 3.27

ASUS

Score: 3.16

Brand	Category	Score
Infosys		17.76
Bajaj		10.88
Mahindra		10.19
Snapseed		7.34
KTM		7.17
Maruti		6.13
Superdry		5.46
PlayerUnknown's Battlegrounds		5.39
Yamaha		4.15
musical.ly		4.14
Motorola		3.27
ASUS		3.16
Travelgram		2.92
KFC		2.88
Canon		2.83
National Geographic		2.55
Rolls-Royce		2.40
Nikon		2.39
Adobe		2.32
Geocaching		2.19
Ducati		2.19
Fila		2.18
Sony		2.17
Nokia		2.11
Maserati		2.04
Ray-Ban		2.03
Petronas		2.00
A Game of Tones		1.76
Xiaomi		1.65
Beats Electronics		1.62
Suzuki		1.60
Hyundai		1.53
Puma		1.50
Jaguar		1.49
Samsung Group		1.42
Rolex		1.33
Honda		1.32
Land Rover		1.30
Crocs		1.29
BMW		1.25
H&M		1.25
Marvel Entertainment		1.24
FIFA		1.23
Mercedes-Benz		1.19
Bentley		1.18
Huawei		1.15
GoPro		1.13
Apple		1.10
Levi's		1.05
Lamborghini		1.03