Anggun

Anggun

Country: ID | Gender: female

Influential: 52.29% Fanbase: 27.40% Trending: 64.74%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Oppo • 18.73% • Very Strong

As of 2025-08-16

2,177,402

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

Updated 2025-10-03 18:55:08 UTC

Genres

poppopindonesian popmainstream poprockindonesian rockpop rock

Scores

Score: DMDB 52.30% | Fanbase 27.40% | Trending 64.70% | CAREER STAGE: MID_LEVEL

Biography

Indonesian pop sensation Anggun began her music career at a young age in Jakarta before making a successful transition to the Western music scene. With the help of producer Erick Benzi, she released her breakthrough album "Snow on the Sahara" in 1998, which spawned her biggest international hit with the title-track single. Anggun continued to release albums in multiple languages, with her music blending ethno-dance and adult contemporary pop influences.

Following her early success, Anggun explored different musical styles and collaborations in subsequent albums, including "Chrysalis" in 2000 and the soundtrack for the film "Elsker Dig for Evigt" in 2002. She continued to evolve her sound, working with various producers and labels for albums like "Luminescence" in 2005 and "Elevation" in 2008. Her fifth international album, "Echoes," released in 2011 under Warner Music, marked a significant milestone in her career as it entered the French chart with an English version for the first time.
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Anggun Marketing Affinity & Brand Fit Data

Report Date: 2025-08-16

Anggun resonates most with 25-34 & 18-24 audiences and shows durable presence in INDONESIA, FRANCE, UNITED STATES. With a heavily male (59%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (7,327 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Oppo, Garuda Indonesia, AirAsia makes Merchandise (apparel, accessories), Exclusive album releases, VIP concert experiences the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Anggun score 0.34%Low bucket.
Brand: OppoBrand: Garuda IndonesiaBrand: AirAsia Product: Merchandise (apparel, accessories)Product: Exclusive album releasesProduct: VIP concert experiences
Followers:2,177,402
Engagements:7,388
Rate:0.3%
Posts:3,123
Views:7,327
Avg Likes:7,382
Avg Comments:240
Avg Views:7,327

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 2,177,402 · Engagements 7,388 · Rate 0.3%
Posts 3,123 · Views 7,327 · Avg Likes 7,382 · Avg Comments 240 · Avg Views 7,327
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 42%
18-24: 39%
35-44: 10%
45-64: 6%
Largest: 25-34 (42%); next: 18-24 (39%)
Gender Split Female: 41%
Male: 59%
Non-binary/Other: 0%
Skews male (59%)
Top Countries INDONESIA (53%)
FRANCE (14%)
UNITED STATES (6%)
ITALY (3%)
PHILIPPINES (2%)
Top regions: INDONESIA (53%), FRANCE (14%), UNITED STATES (6%)
Platform Engagement Instagram: 7,303 avg likes/post · Youtube: 7,327 avg views/post Best reach: Youtube 7,327 avg views; best engagement: Instagram 7,303 avg likes

Top Brand Affinities

Oppo
Mobile Phones & Accessories
Score: 18.73
Garuda Indonesia
Travel & Hospitality
Score: 18.19
AirAsia
Travel & Hospitality
Score: 10.75
Yakult
Beverages
Score: 6.42
Daihatsu
Automotive
Score: 5.25
Petronas
Automotive
Score: 4.90
Oriflame
Beauty & Personal Care
Score: 4.89
Preloved
Apparel & Fashion
Score: 4.82
Carrefour
Grocery & Pantry
Score: 4.48
Pull&Bear
Apparel & Fashion
Score: 3.71
Pampers
Baby, Kids & Maternity
Score: 3.68
Pizza Hut
Restaurants & Food Service
Score: 3.51

Recommendations

Products & Services
  • Merchandise (apparel, accessories)
  • Exclusive album releases
  • VIP concert experiences
  • Music streaming subscriptions
  • Collaborative playlists
  • Online music lessons
  • Fan club memberships
  • Limited edition vinyl records
Marketing Angles
  • Highlight multicultural influences in music
  • Leverage social media for fan engagement
  • Create interactive content (polls, quizzes)
  • Showcase behind-the-scenes content
  • Promote collaborations with local artists
  • Emphasize sustainability in merchandise
Content Themes
  • Cultural heritage and music
  • Personal stories behind songs
  • Live performance highlights
  • Fan shoutouts and features
  • Music tutorials and tips
  • Travel experiences related to music
Partnership Brands
  • Oppo
  • Garuda Indonesia
  • AirAsia
  • Yakult
  • Daihatsu
  • Petronas
  • Oriflame
  • Carrefour
  • KFC
  • UNIQLO
  • Vogue
  • Christian Dior
  • Huawei
  • New Balance
  • Yamaha
  • Marvel
  • Samsung Group
  • Pixar
  • Balenciaga
  • National Geographic
Brand Category Score
Oppo Mobile Phones & Accessories 18.73
Garuda Indonesia Travel & Hospitality 18.19
AirAsia Travel & Hospitality 10.75
Yakult Beverages 6.42
Daihatsu Automotive 5.25
Petronas Automotive 4.90
Oriflame Beauty & Personal Care 4.89
Preloved Apparel & Fashion 4.82
Carrefour Grocery & Pantry 4.48
Pull&Bear Apparel & Fashion 3.71
Pampers Baby, Kids & Maternity 3.68
Pizza Hut Restaurants & Food Service 3.51
Billabong Apparel & Fashion 3.48
Gundam Toys & Games 3.07
Coffeegram Food & Snacks 2.72
KENZO Apparel & Fashion 2.67
KFC Restaurants & Food Service 2.35
Boeing Automotive 2.24
UNIQLO Apparel & Fashion 2.20
Nokia Mobile Phones & Accessories 2.16
Hermès Luxury & Designer 2.13
New Balance Footwear 2.08
Snapseed Software, Apps & SaaS 1.88
Vogue Apparel & Fashion 1.84
LEGOLAND Toys & Games 1.83
Armani Apparel & Fashion 1.82
Lacoste Apparel & Fashion 1.76
Herbalife Health & Wellness 1.53
Christian Dior Luxury & Designer 1.52
Mitsubishi Automotive 1.49
Mitsubishi Motors Automotive 1.46
Huawei Mobile Phones & Accessories 1.43
Calvin Klein Apparel & Fashion 1.42
Bershka Apparel & Fashion 1.41
Xiaomi Consumer Electronics 1.40
Yves Saint Laurent Apparel & Fashion 1.38
Reebok Apparel & Fashion 1.36
Yamaha Consumer Electronics 1.28
Versace Apparel & Fashion 1.28
Bellagio Travel & Hospitality 1.25
Honda Automotive 1.19
Fujifilm Cameras & Photography 1.14
SWAROVSKI Jewelry & Watches 1.12
Pixar Entertainment 1.11
Balenciaga Apparel & Fashion 1.10
Marvel Entertainment 1.09
Samsung Group Consumer Electronics 1.07
National Geographic Entertainment & Media 1.05
Prada Apparel & Fashion 1.05
Suzuki Automotive 1.00

Official Profiles

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Artist: Anggun

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Anggun today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-23)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-23 01:05:27 Face au vent RADIO BRESSE BRANGES, FR 200
2025-08-23 00:54:10 Snow on the Sahara Réunion La 1ère Saint-Denis, RE 240
2025-08-23 00:44:06 Snow on the Sahara Kiss Kiss History Hits Naples, IT 236
2025-08-23 00:16:55 Snow on the Sahara FM 81 Graulhet, FR 215

Popularity (2025-10-02)

Platform%
No data.