Angel Olsen

Angel Olsen — pop artist from US.

Angel Olsen's album Big Time delves into the complex interplay of new love and profound loss, reflecting her personal journey of coming to terms with her…

Influence: 63.50% Fanbase: 51.36% Trending: 69.57% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 24.59% • Very Strong

As of 2025-08-15

389,376

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-07 20:32:29 UTC

Genres

popindie popart popchamber popdream popalternativeindie rockalternativealternative americanafolk & traditionalindie folkfreak folk

Biography

Angel Olsen's album Big Time delves into the complex interplay of new love and profound loss, reflecting her personal journey of coming to terms with her queerness and facing familial grief. The songs are imbued with a raw, reckless energy that ultimately leads to a rooted clarity, showcasing Olsen's ability to find freedom and joy amidst transformational mourning.

Recorded just three weeks after her mother's funeral, Big Time captures Olsen's vulnerability and transformation following the passing of both her parents. The album's themes of acceptance, loss, and resilience are intertwined with a sense of newfound clarity, highlighting Olsen's poignant exploration of grief and the power of embracing one's true self.

Top Brand Affinities

Report Date: 2025-08-15

Angel Olsen indexes high with fans in the 18-24 range in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is male-leaning (55%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 22,200 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward MOOG, Ampeg, Mixcloud, making Vinyl records of Angel Olsen's albums, Merchandise featuring album artwork, Exclusive behind-the-scenes content subscriptions a natural test bed. Choose Angel Olsen when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Angel Olsen score 1.55% — Moderate bucket.

Brand: MOOGBrand: AmpegBrand: Mixcloud Product: Vinyl records of Angel Olsen's albumsProduct: Merchandise featuring album artworkProduct: Exclusive behind-the-scenes content subscriptions

Followers:389,376

Engagements:6,026

Rate:1.5%

Posts:849

Avg Likes:5,895

Avg Comments:69

Avg Views:27,229

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 389,376 · Engagements 6,026 · Rate 1.5% Posts 849 · Views 27,229 · Avg Likes 5,895 · Avg Comments 69 · Avg Views 27,229	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 34% 35-44: 13% 45-64: 6%	Largest: 18-24 (42%); next: 25-34 (34%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	UNITED STATES (35%) BRAZIL (8%) UNITED KINGDOM (7%) CANADA (5%) PORTUGAL (3%)	Top regions: UNITED STATES (35%), BRAZIL (8%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 4,226 avg likes/post · Tiktok: 22,200 avg views/post · Youtube: 5,029 avg views/post	Best reach: Tiktok 22,200 avg views; best engagement: Instagram 4,226 avg likes

Top Brand Affinities

MOOG

Automotive

Score: 24.59

Ampeg

Audio & Music Gear

Score: 21.56

Mixcloud

Entertainment & Media

Score: 12.69

Tate Modern

Entertainment & Media

Score: 7.90

Pro Tools

Tools, DIY & Garden

Score: 7.37

Glossier

Beauty & Personal Care

Score: 7.30

Ableton

Audio & Music Gear

Score: 7.04

Kodak

Cameras & Photography

Score: 6.88

Spotify Music

Entertainment & Media

Score: 5.86

Kickstarter

E-commerce & Marketplaces

Score: 5.67

Paramount Pictures

Entertainment & Media

Score: 5.65

Lollapalooza

Entertainment

Score: 5.48

Recommendations

Products & Services

Vinyl records of Angel Olsen's albums
Merchandise featuring album artwork
Exclusive behind-the-scenes content subscriptions
Concert tickets and VIP experiences
Music production software and tools
Collaborative playlists on streaming platforms
Limited edition art prints
Music-themed apparel and accessories

Marketing Angles

Highlight themes of love and loss in marketing campaigns
Engage audiences with personal storytelling
Utilize social media for intimate live sessions
Create interactive content around album themes
Leverage partnerships with mental health organizations
Promote community events and listening parties

Content Themes

Exploration of grief and acceptance
Celebration of queerness and identity
Behind-the-scenes of the creative process
Fan stories and testimonials
Music as a healing tool
Live performance highlights

Partnership Brands

Spotify Music
Mixcloud
Lollapalooza
Coachella
Glossier
Tate Modern
Ableton
Pro Tools
Urban Outfitters
Dr. Martens
SoundCloud
Kickstarter
Paramount Pictures
HBO
MTV
Warner Bros
Guinness
Pepsi
Chipotle Mexican Grill
Lush
Tinder

Brand	Category	Score
MOOG	Automotive	24.59
Ampeg	Audio & Music Gear	21.56
Mixcloud	Entertainment & Media	12.69
Tate Modern	Entertainment & Media	7.90
Pro Tools	Tools, DIY & Garden	7.37
Glossier	Beauty & Personal Care	7.30
Ableton	Audio & Music Gear	7.04
Kodak	Cameras & Photography	6.88
Spotify Music	Entertainment & Media	5.86
Kickstarter	E-commerce & Marketplaces	5.67
Paramount Pictures	Entertainment & Media	5.65
Lollapalooza	Entertainment	5.48
Pacific Northwest Wonderland	Apparel & Fashion	5.31
Coachella	Apparel & Fashion	5.21
Walgreens	Health & Wellness	5.07
Polaroid	Cameras & Photography	4.83
Kroger	Grocery & Pantry	4.66
Fujifilm	Cameras & Photography	4.65
Showtime	Entertainment	4.51
Holden	Automotive	4.32
Tinder	Technology	4.18
Airbnb	Travel & Hospitality	4.13
Coors	Alcoholic Beverages	3.94
Verizon	Telecom & Internet Services	3.82
Oculus	Technology	3.81
Hurley	Apparel & Fashion	3.76
SoundCloud	Entertainment & Media	3.73
Dr. Martens	Apparel & Fashion	3.34
Leica	Cameras & Photography	3.17
Columbia Pictures	Entertainment	3.17
Olympus	Cameras & Photography	2.99
Emporium	Apparel & Fashion	2.80
Carhartt	Apparel & Fashion	2.73
Urban Outfitters	Apparel & Fashion	2.69
Warner Bros	Entertainment	2.62
Prismacolor	Books, Stationery & Office	2.56
MTV	Entertainment	2.52
Cadillac	Automotive	2.52
Lush	Beauty & Personal Care	2.50
Mulberry	Apparel & Fashion	2.38
Nickelodeon	Entertainment	2.37
Pepsi	Beverages	2.16
Sunnies Studios	Apparel & Fashion	2.13
Guinness	Alcoholic Beverages	2.10
HBO	Entertainment & Media	2.06
Pixar	Entertainment	2.05
Pantone Inc	Books, Stationery & Office	1.99
Budweiser	Beverages	1.99
Chipotle Mexican Grill	Restaurants & Food Service	1.87
Aperol	Alcoholic Beverages	1.86