Andrea Berg

Andrea Berg — european artist from DE.

Andrea Berg, die erfolgreichste Sängerin der deutschen Chart-Geschichte, hat Millionen Menschen mit ihrer Musik berührt und unzählige Rekorde und…

Influence: 56.35% Fanbase: 40.37% Trending: 64.34% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Edeka • 51.94% • Very Strong

As of 2025-09-08

173,399

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-07 18:50:05 UTC

Genres

europeanschlagerclassic schlagervolksmusikeuropean

Biography

Andrea Berg, die erfolgreichste Sängerin der deutschen Chart-Geschichte, hat Millionen Menschen mit ihrer Musik berührt und unzählige Rekorde und Auszeichnungen erhalten. Seit ihrem Debütalbum "Du bist frei" im Jahr 1992 startete sie eine beeindruckende musikalische Laufbahn.

Mit insgesamt 14 Alben an der Chartspitze, darunter elf auf Platz 1 hintereinander, hält Andrea Berg den Rekord in den offiziellen Deutschen Charts. Ihr "Best of"-Album ist das am längsten platzierte Album aller Zeiten in Österreich. Mit über 100 Gold- und Platin-Auszeichnungen sowie zahlreichen weiteren Preisen hat sie sich als eine der erfolgreichsten Künstlerinnen etabliert. Andrea Bergs neues Studioalbum, das 2024 veröffentlicht wurde, stürmte erneut an die Spitze der Charts und wird von einer großen Arena-Tour durch Deutschland, Österreich und die Schweiz im Februar und März 2025 begleitet.

Top Brand Affinities

Report Date: 2025-09-08

Andrea Berg speaks to 45-64 & 35-44 audiences with measurable traction in GERMANY, AUSTRIA, SWITZERLAND. Composition is heavily female (57%), which tightens creative strategy without sacrificing scale. Instagram is the reach engine (2,997 avg likes per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Edeka, Media Markt, Tom Tailor, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Andrea Berg score 1.73% — Moderate bucket.

Brand: EdekaBrand: Media MarktBrand: Tom Tailor

Followers:173,399

Engagements:2,997

Rate:1.7%

Posts:694

Avg Likes:2,997

Avg Comments:87

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 173,399 · Engagements 2,997 · Rate 1.7% Posts 694 · Views 0 · Avg Likes 2,997 · Avg Comments 87 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 46% 35-44: 19% 25-34: 19% 18-24: 12%	Largest: 45-64 (46%); next: 35-44 (19%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	GERMANY (72%) AUSTRIA (8%) SWITZERLAND (5%) NETHERLANDS (2%) ITALY (2%)	Top regions: GERMANY (72%), AUSTRIA (8%), SWITZERLAND (5%)
Platform Engagement	Instagram: 2,997 avg likes/post	best engagement: Instagram 2,997 avg likes

Top Brand Affinities

Edeka

Score: 51.94

Media Markt

Score: 48.00

Tom Tailor

Score: 44.55

Krombacher

Score: 39.48

Warsteiner

Score: 37.16

KaDeWe

Score: 33.19

Hummel

Score: 29.80

Commerzbank

Score: 25.44

Live Nation

Score: 23.33

Braun

Score: 23.28

Augustiner Helles

Score: 18.50

Grindr

Score: 18.34

Brand	Category	Score
Edeka		51.94
Media Markt		48.00
Tom Tailor		44.55
Krombacher		39.48
Warsteiner		37.16
KaDeWe		33.19
Hummel		29.80
Commerzbank		25.44
Live Nation		23.33
Braun		23.28
Augustiner Helles		18.50
Grindr		18.34
Erdinger		17.91
TUI Group		17.67
Thermomix		15.92
Schutz		15.91
TUI		14.26
Zalando		12.66
Marc O'Polo		12.13
Rossmann		11.03
Lufthansa		11.02
Amazon Music		10.78
ESPRIT		10.73
Zimmermann		10.22
Paulaner		9.39
Easyjet		8.44
KARL LAGERFELD		7.81
The Ritz-Carlton		7.01
Haribo		6.92
Lidl		6.50
Scania		6.46
Iberostar Hotels & Resorts		6.35
Aperol		5.77
Schwarzkopf		5.45
Superdry		5.11
Hugo Boss		4.61
TOM FORD		4.56
Opel		4.55
Selfiegram		3.90
Heinz		3.81
Lindt		3.78
Nivea		3.74
ASOS		3.55
Campari		3.47
Bacardi		3.45
UEFA		3.43
Skoda		3.35
Matrix		3.35
Hollister Co		3.20
Guess		3.12