Andra
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
2,080,000
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
2025-10-07 18:44:29 UTC
Genres
Biography
Not only has Andra sold out Bucharest's biggest concert hall three years in a row with her stirring performances, but she has also made a significant impact on television and social media. With over 8 million followers across platforms, Andra has been a judge on Romania's Got Talent and a coach on The Voice, showcasing her influence and popularity. Her collaborations with Grammy singer-songwriters have further solidified her place in the music industry, with achievements such as becoming the only European artist to work with Enrique Iglesias and earning the Platinum Disk award for her rendition of "Nos fuimos lejos." Andra's latest single, "Jumatatea mea mai buna," has topped the charts in Romania, becoming the most aired song on both radio and TV stations.
Andra resonates most with 18-24 & 25-34 audiences and shows durable presence in ROMANIA, BRAZIL, UNITED STATES. With a female-leaning (53%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (77,584 avg views per post); Youtube is where fans co-sign. Affinity adjacency to Spotify, Apple Music, YouTube makes Merchandise (apparel, accessories), Exclusive concert tickets, VIP meet-and-greet packages the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,080,000 · Engagements 2,710 · Rate 0.1% Posts 768 · Views 77,584 · Avg Likes 2,674 · Avg Comments 63 · Avg Views 77,584 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 30% 35-44: 9% 13-17: 8% |
Largest: 18-24 (49%); next: 25-34 (30%) |
| Gender Split |
Female: 53% Male: 47% Non-binary/Other: 0% |
Skews female (53%) |
| Top Countries |
ROMANIA (41%) BRAZIL (9%) UNITED STATES (5%) INDIA (4%) UNITED KINGDOM (3%) |
Top regions: ROMANIA (41%), BRAZIL (9%), UNITED STATES (5%) |
| Platform Engagement | Youtube: 77,584 avg views/post | Best reach: Youtube 77,584 avg views; best engagement: Youtube 2,674 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- Merchandise (apparel, accessories)
- Exclusive concert tickets
- VIP meet-and-greet packages
- Music streaming subscriptions
- Digital music downloads
- Vinyl records of latest albums
- Collaborative music projects
- Online music lessons or workshops
Marketing Angles
- Highlight Andra's Romanian heritage and pop influence
- Leverage her television presence on talent shows
- Promote her collaborations with international artists
- Engage fans with behind-the-scenes content
- Utilize her success in live performances to drive ticket sales
- Create campaigns around her chart-topping singles
Content Themes
- Behind-the-scenes of music production
- Fan stories and testimonials
- Cultural insights into Romanian music
- Live performance highlights
- Collaboration teasers with other artists
- Interactive Q&A sessions with fans
Partnership Brands
- Spotify
- Apple Music
- YouTube
- Fashion brands (e.g., Zara, H&M)
- Beauty brands (e.g., L'Oreal, Maybelline)
- Telecommunications companies (e.g., Vodafone)
- Travel brands (e.g., Booking.com)
- Food and beverage brands (e.g., Coca-Cola)
- Streaming platforms (e.g., Netflix)
- Local Romanian businesses
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Andra
The map shows every radio station that aired Andra today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 00:44:07 | Dulce amară | Europa FM | Bucharest, RO | 164 |
| 2025-08-23 00:26:24 | Pas cu pas | Radio Moldova | Chișinău, MD | 207 |
| 2025-08-23 00:15:18 | Something New - DJ Yaang Remix | Kiss FM | Madrid, ES | 189 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
