Ana Castela Brand Affinity ranks highest Brahma at 53.77% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

Ana Castela — others artist from BR.

Ana Castela, also known as Boiadeira, is a prominent Brazilian singer with a large following on social media. Her music has garnered billions of streams and…

Ana Castela

Superstar

Country: BR | Gender: female | Artist ID: d65be632-643e-4f6e-b9b5-b1dd904b1915

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Genres

othersworldwide

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Brahma • 53.77% • Very Strong

As of 2025-09-09

34,933,620

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Superstar

Biography

Ana Castela, also known as Boiadeira, is a prominent Brazilian singer with a large following on social media. Her music has garnered billions of streams and she has achieved success with hits such as "Pipoco," "Boiadeira," and "Nosso Quadro." In 2024, she won the Grammy Latino award for "Best Sertanejo Album" and in 2025, she will serve as the ambassador for the Festa do Peão de Barretos. At 21 years old and with 3 years in the industry, Ana Castela is a rising star who attracts large crowds.

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Report Date: 2025-09-09

Ana Castela is already in the conversation with 18-24 & 25-34 audiences in BRAZIL, PORTUGAL, PARAGUAY. The audience is female-leaning (55%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (2,100,000 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to Brahma, Ambev, Massey Ferguson points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ana Castela score 0.82% — Low bucket.

Brand: BrahmaBrand: AmbevBrand: Massey Ferguson

Followers:34,933,620

Engagements:287,926

Rate:0.8%

Posts:3,654

Avg Likes:277,583

Avg Comments:5,250

Avg Views:2,568,271

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 34,933,620 · Engagements 287,926 · Rate 0.8% Posts 3,654 · Views 2,568,271 · Avg Likes 277,583 · Avg Comments 5,250 · Avg Views 2,568,271	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 34% 35-44: 11% 13-17: 6%	Largest: 18-24 (45%); next: 25-34 (34%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	BRAZIL (95%) PORTUGAL (2%) PARAGUAY (1%) UNITED STATES (1%) AFGHANISTAN (0%)	Top regions: BRAZIL (95%), PORTUGAL (2%), PARAGUAY (1%)
Platform Engagement	Instagram: 93,831 avg likes/post · Tiktok: 2,100,000 avg views/post · Youtube: 468,271 avg views/post	Best reach: Tiktok 2,100,000 avg views; best engagement: Tiktok 169,300 avg likes

Top Brand Affinities

Brahma

Score: 53.77

Ambev

Score: 36.07

Massey Ferguson

Score: 25.90

ChilliBeans

Score: 24.11

Lojas Renner

Score: 20.14

Cacau Show

Score: 18.53

Ariat

Score: 18.22

Boticario

Score: 14.78

Riachuelo

Score: 11.01

Banco Bradesco

Score: 10.36

Colcci

Score: 10.00

AstraZeneca

Score: 8.94

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Top Brand Affinities

Brand	Category	Score
Brahma		53.77
Ambev		36.07
Massey Ferguson		25.90
ChilliBeans		24.11
Lojas Renner		20.14
Cacau Show		18.53
Ariat		18.22
Boticario		14.78
Riachuelo		11.01
Banco Bradesco		10.36
Colcci		10.00
AstraZeneca		8.94
BaByliss		7.32
Scania		6.86
Moda Praia		6.71
Barbie		6.71
Itaipava		6.03
Eudora		5.73
Campari		4.48
Mary Kay		4.22
Avon		4.01
Lollapalooza		3.79
Wella		3.55
Tomorrowland		3.38
Dodge		3.19
Heineken		3.11
Mitsubishi		2.64
Lacoste		2.35
Chevrolet		2.08
Budweiser		1.94
Fiat		1.82
Sephora		1.75
Oakley		1.56
Pandora		1.40
Levi's		1.30
Ford		1.27
Volvo		1.23
Pixar		1.21
shein		1.21
Volkswagen		1.17
SheInside		1.12
Yamaha		1.04
Toyota		0.99
Huda Beauty		0.96
Nutella		0.91
Honda		0.83
Spotify Music		0.81
Red Bull		0.80
musical.ly		0.76
Ray-Ban		0.67