Amyl and The Sniffers
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-10
810,892
Social Media Followers
As of 2025-08-10
00:00:00
Hours Airplay
Updated 2025-10-03 20:46:16 UTC
Genres
Scores
Biography
Frontwoman Amy Taylor describes 'Cartoon Darkness' as a fearless plunge into the uncertain future, embracing its dark whimsy as a form of liberation. With an ethos of embracing the unknown and finding novelty in the shadows, the album represents a bold step forward for Amyl and the Sniffers, as they navigate a landscape of uncharted musical territories with a sense of playful audacity.
Amyl and The Sniffers commands interest from 25-34 & 18-24 audiences in UNITED STATES, UNITED KINGDOM, AUSTRALIA. With a heavily male (74%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (7,731 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Ampeg, MOOG, Fred Perry points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 810,892 · Engagements 62,385 · Rate 7.7% Posts 330 · Views 7,731 · Avg Likes 62,360 · Avg Comments 479 · Avg Views 7,731 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 39% 18-24: 26% 35-44: 20% 45-64: 12% |
Largest: 25-34 (39%); next: 18-24 (26%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
UNITED STATES (28%) UNITED KINGDOM (12%) AUSTRALIA (12%) CANADA (5%) BRAZIL (5%) |
Top regions: UNITED STATES (28%), UNITED KINGDOM (12%), AUSTRALIA (12%) |
| Platform Engagement | Instagram: 61,605 avg likes/post · Youtube: 7,731 avg views/post | Best reach: Youtube 7,731 avg views; best engagement: Instagram 61,605 avg likes |
Top Brand Affinities
Ampeg
MOOG
Fred Perry
Vegemite
Depop
Jean Paul Gaultier
Glossier
Tate Modern
Vivienne Westwood
Kmart
Dr. Martens
Lime Crime
| Brand | Category | Score |
|---|---|---|
| Ampeg | Audio & Music Gear | 29.58 |
| MOOG | Automotive | 16.45 |
| Fred Perry | Apparel & Fashion | 16.36 |
| Vegemite | Food & Snacks | 13.84 |
| Depop | E-commerce & Marketplaces | 11.66 |
| Jean Paul Gaultier | Apparel & Fashion | 9.95 |
| Glossier | Beauty & Personal Care | 8.07 |
| Tate Modern | Entertainment & Media | 7.59 |
| Vivienne Westwood | Apparel & Fashion | 7.53 |
| Kmart | Apparel & Fashion | 7.34 |
| Dr. Martens | Apparel & Fashion | 6.72 |
| Lime Crime | Beauty & Personal Care | 6.63 |
| Spotify Music | Entertainment & Media | 6.31 |
| Kodak | Cameras & Photography | 5.75 |
| ASOS | Apparel & Fashion | 4.84 |
| Tinder | Technology | 4.76 |
| Polaroid | Cameras & Photography | 4.67 |
| Columbia Pictures | Entertainment | 4.58 |
| Urban Outfitters | Apparel & Fashion | 4.48 |
| Topshop | Apparel & Fashion | 4.27 |
| Kickstarter | E-commerce & Marketplaces | 4.21 |
| Coachella | Apparel & Fashion | 4.19 |
| Emporium | Apparel & Fashion | 4.13 |
| Coors | Alcoholic Beverages | 3.73 |
| Sunnies Studios | Apparel & Fashion | 3.70 |
| Billabong | Apparel & Fashion | 3.70 |
| Lollapalooza | Entertainment | 3.55 |
| Taco Bell | Restaurants & Food Service | 3.51 |
| Holden | Automotive | 3.47 |
| SoundCloud | Entertainment | 3.46 |
| Showtime | Entertainment | 3.44 |
| Paramount Pictures | Entertainment & Media | 3.32 |
| MTV | Entertainment | 3.21 |
| Fujifilm | Cameras & Photography | 3.20 |
| Guinness | Alcoholic Beverages | 3.14 |
| Harley-Davidson | Automotive | 2.74 |
| WWE | Entertainment | 2.72 |
| Warner Bros | Entertainment | 2.66 |
| Carhartt | Apparel & Fashion | 2.59 |
| BBC | Entertainment | 2.55 |
| Marc Jacobs | Apparel & Fashion | 2.53 |
| Airbnb | Travel & Hospitality | 2.43 |
| Cadillac | Automotive | 2.42 |
| Primark | Apparel & Fashion | 2.31 |
| Nickelodeon | Entertainment | 2.31 |
| Fenty beauty | Beauty & Personal Care | 2.31 |
| Target | Apparel | 2.30 |
| Vans | Footwear | 2.21 |
| Tesco | Grocery & Pantry | 2.21 |
| Budweiser | Beverages | 2.10 |
Official Profiles
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LoginArtist: Amyl and The Sniffers
The map shows every radio station that aired Amyl and The Sniffers today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-05-28)
Total: 1,457,868
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
1,133,454 | 77.75% |
| [+] |
Last.fm |
324,414 | 22.25% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 19:18:58 | Jerkin' | Controradio Firenze | Firenze, IT | 125 |
| 2025-08-22 19:17:06 | Security | Radio ARA | Luxembourg, LU | 225 |
| 2025-08-22 18:15:21 | Chewing Gum | Double J | Canberra, AU | 196 |
| 2025-08-22 17:47:06 | Chewing Gum | Radio Campus 66 | Perpignan, FR | 193 |
| 2025-08-22 17:46:48 | Chewing Gum | Radio Campus Montpellier | Montpellier, FR | 198 |
| 2025-08-22 17:42:53 | Big Dreams | WERU-FM 89.9 (Blue Hill) | Bangor, US | 72 |
| 2025-08-22 17:13:42 | U Should Not Be Doing That | Studio Brussel | Brussels, BE | 197 |
| 2025-08-22 16:53:34 | Chewing Gum | Edge Radio | Hobart, AU | 197 |
| 2025-08-22 16:32:42 | Big Dreams | OUI FM Girls Rock | Paris, FR | 179 |
| 2025-08-22 15:41:32 | Security | CHYZ 94.3 FM | Quebec City, QC, CA | 220 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |