
Amon Amarth
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
1,496,052
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Consisting of vocalist Johan Hegg, guitarists Olavi Mikkonen and Johan Söderberg, bassist Ted Lundström, and drummer Jocke Wallgren, Amon Amarth's 11th studio album, Berserker, is highly anticipated and expected to resonate with metal enthusiasts worldwide. With over 25 years in the industry, the band has evolved from their beginnings in Tumba to becoming celebrated festival headliners, as showcased in their recent live DVD and documentary, The Pursuit Of Vikings: 25 Years In The Eye Of The Storm.
Amon Amarth resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, BRAZIL, GERMANY. With a heavily male (84%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (19,200 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Impericon, Ampeg, Diablo makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 1,496,052 · Engagements 11,145 · Rate 0.7% Posts 2,324 · Views 36,512 · Avg Likes 10,970 · Avg Comments 108 · Avg Views 36,512 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 41% 18-24: 36% 35-44: 15% 45-64: 5% |
Largest: 25-34 (41%); next: 18-24 (36%) |
Gender Split |
Female: 16% Male: 84% Non-binary/Other: 0% |
Skews male (84%) |
Top Countries |
UNITED STATES (22%) BRAZIL (9%) GERMANY (6%) CANADA (4%) MEXICO (4%) |
Top regions: UNITED STATES (22%), BRAZIL (9%), GERMANY (6%) |
Platform Engagement | Instagram: 8,048 avg likes/post · Tiktok: 19,200 avg views/post · Youtube: 17,312 avg views/post | Best reach: Tiktok 19,200 avg views; best engagement: Instagram 8,048 avg likes |
Top Brand Affinities
Impericon
Ampeg
Diablo
World of Warcraft
The Witcher
Fallout
Square Enix
Resident Evil
God of War
Borderlands
Jagermeister
Capcom
Brand | Category | Score |
---|---|---|
Impericon | 55.51 | |
Ampeg | 23.82 | |
Diablo | 9.96 | |
World of Warcraft | 9.72 | |
The Witcher | 9.46 | |
Fallout | 8.18 | |
Square Enix | 7.67 | |
Resident Evil | 7.66 | |
God of War | 7.19 | |
Borderlands | 7.10 | |
Jagermeister | 6.42 | |
Capcom | 6.18 | |
Final Fantasy | 5.56 | |
Movistar | 5.18 | |
Jack Daniels | 5.16 | |
Bethesda Softworks | 5.07 | |
Mortal Kombat | 5.06 | |
Bandai Namco | 4.65 | |
Ubisoft | 4.61 | |
Sega | 4.60 | |
Pilsner Urquell | 4.26 | |
Harley-Davidson | 3.89 | |
Star Wars | 3.84 | |
Monster Beverage | 3.76 | |
Columbia Pictures | 3.65 | |
AMC | 3.32 | |
Spotify Music | 3.28 | |
Campari | 3.27 | |
Nintendo | 3.26 | |
PlayStation | 3.23 | |
Activision Blizzard | 3.22 | |
Warner Bros | 3.16 | |
HBO | 3.15 | |
Gundam | 3.07 | |
Dr. Martens | 3.02 | |
Hot Wheels | 2.76 | |
Xbox | 2.71 | |
NHL | 2.58 | |
Counter-Strike | 2.46 | |
Budweiser | 2.32 | |
WWE | 2.31 | |
League of Legends | 2.25 | |
Pokemon Go | 2.20 | |
Guinness | 2.15 | |
DC Entertainment | 2.15 | |
Boeing | 2.13 | |
Transformers | 2.10 | |
Microsoft | 2.06 | |
NFL | 2.03 | |
Chrysler | 2.02 |
Official Profiles
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LoginArtist: Amon Amarth
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Total Streams
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Radio Spins (2025-09-10)
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Artist Performace Report
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