Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
915,144
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-10-08 16:55:11 UTC
Genres
Biography
As a professional music writer, I specialize in creating engaging and informative content about the music industry. With a passion for music and a background in journalism, I strive to provide readers with insightful reviews, interviews, and analysis of the latest trends and releases in the world of music. Whether covering new album releases, artist profiles, or industry news, I aim to deliver content that entertains and educates music enthusiasts.
My expertise lies in crafting compelling narratives that capture the essence of a song, album, or artist, helping readers connect on a deeper level with the music they love. By staying up-to-date with the ever-evolving music landscape, I am able to offer fresh perspectives and critical insights that resonate with a diverse audience of music fans. Through my writing, I aim to celebrate the artistry and creativity of musicians while also exploring the broader cultural impact of music in society.
AMO builds repeat engagement among 18-24 & 25-34 audiences throughout GERMANY, TüRKIYE, SWITZERLAND. With a heavily male (79%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (2,750,000 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Alpha Industries, Edeka, Ellesse point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 915,144 · Engagements 328,420 · Rate 35.9% Posts 107 · Views 2,750,000 · Avg Likes 296,582 · Avg Comments 2,672 · Avg Views 2,750,000 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 61% 25-34: 25% 13-17: 9% 35-44: 3% |
Largest: 18-24 (61%); next: 25-34 (25%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
GERMANY (66%) TüRKIYE (8%) SWITZERLAND (4%) AUSTRIA (4%) ITALY (2%) |
Top regions: GERMANY (66%), TüRKIYE (8%), SWITZERLAND (4%) |
| Platform Engagement | Instagram: 49,832 avg likes/post · Tiktok: 2,750,000 avg views/post | Best reach: Tiktok 2,750,000 avg views; best engagement: Tiktok 246,750 avg likes |
Top Brand Affinities
Alpha Industries
Edeka
Ellesse
Outfitgrid
Commerzbank
Palm Angels
Stone Island
New Era
Maybach
Alexander McQueen
Emporio Armani
Armani Exchange
| Brand | Category | Score |
|---|---|---|
| Alpha Industries | 68.45 | |
| Edeka | 62.04 | |
| Ellesse | 40.03 | |
| Outfitgrid | 37.88 | |
| Commerzbank | 27.95 | |
| Palm Angels | 27.03 | |
| Stone Island | 26.63 | |
| New Era | 16.61 | |
| Maybach | 15.93 | |
| Alexander McQueen | 15.78 | |
| Emporio Armani | 14.90 | |
| Armani Exchange | 13.93 | |
| BRABUS | 11.34 | |
| Dsquared | 10.62 | |
| Foot Locker | 9.71 | |
| Lacoste | 9.48 | |
| Rolex | 9.28 | |
| Hugo Boss | 8.81 | |
| Haribo | 8.77 | |
| Vodafone | 8.54 | |
| Moncler | 8.32 | |
| Fenerbahce | 8.19 | |
| MISSGUIDED | 8.18 | |
| Versace | 8.15 | |
| Bershka | 8.08 | |
| Dunkin' Donuts | 7.55 | |
| Myprotein | 7.16 | |
| KARL LAGERFELD | 7.15 | |
| Polo Ralph Lauren | 7.02 | |
| Besiktas | 6.94 | |
| Tommy Hilfiger | 6.23 | |
| Mercedes-Benz | 6.06 | |
| Calvin Klein | 5.97 | |
| ALDI | 5.94 | |
| Rolls-Royce | 5.73 | |
| Gucci | 5.64 | |
| GIVENCHY | 5.52 | |
| Puma | 5.36 | |
| Nike | 5.34 | |
| ASOS | 5.27 | |
| Nespresso | 5.13 | |
| Dyson | 4.98 | |
| Moschino | 4.95 | |
| Armani | 4.92 | |
| Carhartt | 4.88 | |
| UEFA | 4.71 | |
| Beats Electronics | 4.64 | |
| Pringles | 4.47 | |
| Galatasaray | 4.29 | |
| BALMAIN | 4.16 |
Official Profiles
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LoginArtist: AMO
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-08)
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Popularity (2025-10-07)
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