Ammy Virk Brand Affinity ranks highest Mahindra at 10.38% . Very Strong. Score DMDB 55.97% | Fanbase 65.96%

Ammy Virk — pop artist from IN.

Amninderpal Singh Virk, also known as Ammy Virk, is an Indian singer, actor, and producer. He is the owner of Villagers Film Studio and the distribution…

Ammy Virk

Established

Country: IN | Gender: male | Artist ID: 11e81bc9-c587-1c90-bcda-a0369fe50396

Find Artist

Genres

popdesi poppunjabi popindian poppop

Influential: 55.97% Fanbase: 65.96% Trending: 50.97%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Mahindra • 10.38% • Very Strong

As of 2025-09-09

7,681,579

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 55.97% | Fanbase 65.96% | Trending 50.97% | CAREER STAGE: MID_LEVEL

Biography

Amninderpal Singh Virk, also known as Ammy Virk, is an Indian singer, actor, and producer. He is the owner of Villagers Film Studio and the distribution company In House Group.

Report Date: 2025-09-09

Ammy Virk resonates with 25-34 & 18-24 audiences and sustains presence in INDIA, PAKISTAN, CANADA. The demographic is heavily male (80%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Instagram, averaging 48,945 avg likes per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Mahindra, Tim Hortons, Maruti maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ammy Virk score 0.64% — Low bucket.

Brand: MahindraBrand: Tim HortonsBrand: Maruti

Followers:7,681,579

Engagements:48,945

Rate:0.6%

Posts:173

Avg Likes:48,945

Avg Comments:454

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,681,579 · Engagements 48,945 · Rate 0.6% Posts 173 · Views 0 · Avg Likes 48,945 · Avg Comments 454 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 55% 18-24: 31% 35-44: 9% 13-17: 3%	Largest: 25-34 (55%); next: 18-24 (31%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	INDIA (85%) PAKISTAN (4%) CANADA (2%) UNITED STATES (1%) UNITED ARAB EMIRATES (1%)	Top regions: INDIA (85%), PAKISTAN (4%), CANADA (2%)
Platform Engagement	Instagram: 48,945 avg likes/post	best engagement: Instagram 48,945 avg likes

Top Brand Affinities

Mahindra

Score: 10.38

Tim Hortons

Score: 7.33

Maruti

Score: 6.09

Bajaj

Score: 6.01

Genesis

Score: 5.22

Jeep

Score: 3.78

Land Rover

Score: 3.14

Ray-Ban

Score: 2.72

KTM

Score: 2.37

Armani

Score: 2.31

musical.ly

Score: 2.14

Under Armour

Score: 2.09

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Top Brand Affinities

Brand	Category	Score
Mahindra		10.38
Tim Hortons		7.33
Maruti		6.09
Bajaj		6.01
Genesis		5.22
Jeep		3.78
Land Rover		3.14
Ray-Ban		2.72
KTM		2.37
Armani		2.31
musical.ly		2.14
Under Armour		2.09
Tommy Hilfiger		2.05
Gymshark		1.90
Pizza Lover		1.88
National Geographic		1.67
KFC		1.67
Travelgram		1.66
Zara		1.63
Rolex		1.54
Gucci		1.50
Snapseed		1.47
Prada		1.39
Puma		1.38
Harley-Davidson		1.36
FashionNova		1.34
SoundCloud		1.34
Levi's		1.30
Louis Vuitton		1.30
Reebok		1.27
Huda Beauty		1.27
Burberry		1.26
Ford		1.26
Dodge		1.26
Beats Electronics		1.22
Toyota		1.22
Nikon		1.22
Hyundai		1.17
Grand Theft Auto		1.15
Adobe		1.11
Apple		1.10
Lamborghini		1.09
Canon		1.08
Pepsi		1.03
WWE		0.98
Ferrari		0.97
McDonald's		0.95
Suzuki		0.94
FIFA		0.92
H&M		0.86