Amatsuki

Amatsuki — rock artist from JP.

J-pop singer Amatsuki, known as Amanogawa Kakeru, gained popularity by posting cover songs online before releasing his debut album 'Melodic Note' in 2012.…

Influence: 56.52% Fanbase: 54.21% Trending: 57.68% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Anna Sui • 25.82% • Very Strong

As of 2025-09-09

2,556,882

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-08 16:56:12 UTC

Genres

rockanime rockelectronicvocaloid

Biography

J-pop singer Amatsuki, known as Amanogawa Kakeru, gained popularity by posting cover songs online before releasing his debut album 'Melodic Note' in 2012. Signing with JPU Records in 2014, his single 'Hello, World' reached number three on Japan's Singles Chart. Subsequent releases like 'Hakoniwa Dramatic' (2016) showcased his mix of cover tunes and original tracks, including the anime theme song 'Niji No Makou E'.

Amatsuki's signature style incorporates synthetic vocals and animated videos, leading to international success on platforms like YouTube and performances at events such as MCM London Comic Con. Collaborations with artists like Kony and Shamuon as Shamukonytsuki, as well as Itou Kashitarou in groups like Circle of Friends, have further solidified his presence in the J-pop scene. Recent works include his EP 'Ark' and the single 'Starlight Kiseki' in 2019.

Top Brand Affinities

Report Date: 2025-09-09

Amatsuki reliably reaches 18-24 & 25-34 audiences in JAPAN, TAIWAN, INDONESIA. The base is heavily female (59%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (438,724 avg views per post); Youtube layers on depth and replies. The audience sits near Anna Sui, Persona 5, Vivienne Westwood, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Amatsuki score 0.66% — Low bucket.

Brand: Anna SuiBrand: Persona 5Brand: Vivienne Westwood

Followers:2,556,882

Engagements:16,936

Rate:0.7%

Posts:913

Avg Likes:16,136

Avg Comments:486

Avg Views:473,424

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,556,882 · Engagements 16,936 · Rate 0.7% Posts 913 · Views 473,424 · Avg Likes 16,136 · Avg Comments 486 · Avg Views 473,424	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 20% 13-17: 11% 35-44: 3%	Largest: 18-24 (64%); next: 25-34 (20%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	JAPAN (33%) TAIWAN (10%) INDONESIA (9%) THAILAND (7%) UNITED STATES (6%)	Top regions: JAPAN (33%), TAIWAN (10%), INDONESIA (9%)
Platform Engagement	Instagram: 5,703 avg likes/post · Tiktok: 34,700 avg views/post · Youtube: 438,724 avg views/post	Best reach: Youtube 438,724 avg views; best engagement: Youtube 6,615 avg likes

Top Brand Affinities

Anna Sui

Score: 25.82

Persona 5

Score: 15.78

Vivienne Westwood

Score: 10.98

SpeedPaint

Score: 10.68

Lipton

Score: 6.34

Bandai Namco

Score: 5.48

Olympus

Score: 3.97

Pokemon

Score: 3.76

Final Fantasy

Score: 3.53

Dr. Martens

Score: 2.57

Snoopy And The Peanuts Gang

Score: 2.40

Lush

Score: 1.94

Brand	Category	Score
Anna Sui		25.82
Persona 5		15.78
Vivienne Westwood		10.98
SpeedPaint		10.68
Lipton		6.34
Bandai Namco		5.48
Olympus		3.97
Pokemon		3.76
Final Fantasy		3.53
Dr. Martens		2.57
Snoopy And The Peanuts Gang		2.40
Lush		1.94
UNIQLO		1.80
Yves Saint Laurent		1.78
Walt Disney		1.68
Starbucks		1.60
Costco		1.58
KitKat		1.51
Audi		1.50
Christian Dior		1.37
Pokemon Go		1.29
Nintendo		1.29
IKEA		1.26
Chanel		0.99
Pixar		0.98
SheInside		0.94
Subaru		0.81
Converse		0.77
Apple		0.74
Sony		0.70
Marvel Entertainment		0.66
Canon		0.66
Lego		0.65
PlayStation		0.64
MAC Cosmetics		0.61
Activision Blizzard		0.59
Vans		0.59
Coca-Cola		0.57
Suzuki		0.53
Nissan		0.48
Amazon		0.47
Gucci		0.47
Marvel		0.45
McDonald's		0.45
Google		0.44
Zara		0.43
Yamaha		0.43
Nike		0.33
Adidas		0.30
Spotify Music		0.30