Amaranthe
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
601,306
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-07 18:54:10 UTC
Genres
Biography
This highly anticipated album fulfills its title as AMARANTHE's finest work to date, representing the culmination of 15 years of hard work and a unique musical vision. The Catalyst promises to propel the band to new heights and solidify their position as masters of thunderous, melodic futurism in the metal world. Victory is assured for this band on the brink of change.
Amaranthe cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, RUSSIA, BRAZIL. A heavily male (74%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 4,594 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Impericon, Live Nation, Games Workshop, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 601,306 · Engagements 2,340 · Rate 0.4% Posts 1,703 · Views 7,450 · Avg Likes 2,317 · Avg Comments 33 · Avg Views 7,450 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 39% 35-44: 13% 45-64: 5% |
Largest: 25-34 (41%); next: 18-24 (39%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
UNITED STATES (20%) RUSSIA (8%) BRAZIL (7%) UNITED KINGDOM (6%) SPAIN (4%) |
Top regions: UNITED STATES (20%), RUSSIA (8%), BRAZIL (7%) |
| Platform Engagement | Instagram: 1,810 avg likes/post · Tiktok: 2,856 avg views/post · Youtube: 4,594 avg views/post | Best reach: Youtube 4,594 avg views; best engagement: Instagram 1,810 avg likes |
Top Brand Affinities
Impericon
Live Nation
Games Workshop
Sennheiser
World of Warcraft
The Witcher
Square Enix
Amazon Music
Tomb Raider
Resident Evil
The Last of Us
Mortal Kombat
| Brand | Category | Score |
|---|---|---|
| Impericon | Apparel & Fashion | 59.72 |
| Live Nation | Entertainment | 20.59 |
| Games Workshop | Toys & Games | 15.48 |
| Sennheiser | Audio & Music Gear | 11.87 |
| World of Warcraft | Gaming & Esports (Software/Titles) | 10.91 |
| The Witcher | Entertainment | 8.29 |
| Square Enix | Entertainment | 8.23 |
| Amazon Music | Entertainment & Media | 7.88 |
| Tomb Raider | Entertainment | 7.78 |
| Resident Evil | Gaming & Esports (Software/Titles) | 6.92 |
| The Last of Us | Gaming & Esports (Software/Titles) | 6.87 |
| Mortal Kombat | Gaming & Esports (Software/Titles) | 6.40 |
| Diablo | Gaming & Esports (Software/Titles) | 6.17 |
| Pilsner Urquell | Alcoholic Beverages | 6.12 |
| God of War | Gaming & Esports (Software/Titles) | 6.02 |
| Scania | Automotive | 5.82 |
| Capcom | Gaming & Esports (Software/Titles) | 5.34 |
| RAZER | Technology | 5.02 |
| Omega | Jewelry & Watches | 4.97 |
| Fallout | Gaming & Esports (Software/Titles) | 4.83 |
| Ryanair | Travel & Hospitality | 4.76 |
| Power Rangers | Toys & Games | 4.62 |
| Nvidia | Consumer Electronics | 4.59 |
| Monster Beverage | Beverages | 4.46 |
| Final Fantasy | Gaming & Esports (Software/Titles) | 4.24 |
| Spotify Music | Entertainment & Media | 4.10 |
| Jack Daniels | Alcoholic Beverages | 4.10 |
| Movistar | Telecom & Internet Services | 4.00 |
| Sega | Entertainment | 3.98 |
| ASUS | Computers & Gaming Hardware | 3.76 |
| Star Wars | Entertainment | 3.65 |
| League of Legends | Gaming & Esports (Software/Titles) | 3.56 |
| Columbia Pictures | Entertainment | 3.53 |
| HBO | Entertainment & Media | 3.42 |
| NHL | Sports & Outdoors | 3.39 |
| Opel | Automotive | 3.07 |
| Activision Blizzard | Gaming & Esports (Software/Titles) | 3.01 |
| Comedy Central | Entertainment & Media | 2.79 |
| Pokemon Go | Gaming & Esports (Software/Titles) | 2.75 |
| Volvo | Automotive | 2.74 |
| Lollapalooza | Entertainment | 2.60 |
| Nintendo | Gaming & Esports (Software/Titles) | 2.60 |
| PlayStation | Gaming & Esports (Software/Titles) | 2.60 |
| Faber-Castell | Books, Stationery & Office | 2.57 |
| Transformers | Toys & Games | 2.53 |
| Marvel Entertainment | Entertainment | 2.53 |
| Boeing | Automotive | 2.51 |
| Ubisoft | Gaming & Esports (Software/Titles) | 2.44 |
| BBC | Apparel & Fashion | 2.43 |
| Guinness | Alcoholic Beverages | 2.41 |
Official Profiles
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LoginArtist: Amaranthe
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-07)
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| Aired At | Song | Station | Location | Duration (s) |
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Popularity (2025-10-06)
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