Amaia Montero Brand Affinity ranks highest El Corte Ingles at 54.66% . Very Strong. Score DMDB 57.22% | Fanbase 42.37%

Amaia Montero — pop artist from ES.

Amaia Montero, born on August 26, 1976, in Irún, Guipúzcoa, Spain, gained fame as the lead singer of the Spanish pop/rock band La Oreja de Van Gogh. During her…

Amaia Montero

Established

Country: ES | Gender: female | Artist ID: 11e81bc9-74c3-97e8-a084-a0369fe50396

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Genres

poplatin poplatin arena popspanish poppoprockspanish pop rocklatinlatin

Influential: 57.22% Fanbase: 42.37% Trending: 64.64%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

El Corte Ingles • 54.66% • Very Strong

As of 2025-09-09

1,611,705

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 57.22% | Fanbase 42.37% | Trending 64.64% | CAREER STAGE: MID_LEVEL

Biography

Amaia Montero, born on August 26, 1976, in Irún, Guipúzcoa, Spain, gained fame as the lead singer of the Spanish pop/rock band La Oreja de Van Gogh. During her ten-year tenure with the band, they released several successful albums, including Dile al Sol (1998) and Guapa (2006). In 2008, Montero embarked on a solo career with the release of her self-titled debut album, which achieved commercial success in Spain.

Following her departure from La Oreja de Van Gogh in 2007, Montero's solo career took off with her debut album reaching the top of the Spanish charts. She continued her solo success with the release of her second album, 2, in 2011, featuring the single "Caminando."

Report Date: 2025-09-09

Amaia Montero performs best with fans in the 18-24 range, concentrated in SPAIN, MEXICO, ARGENTINA. Audience composition is heavily female (66%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 520,741 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward El Corte Ingles, Parfois, Fnac, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Amaia Montero is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Amaia Montero score 2.42% — Strong bucket.

Brand: El Corte InglesBrand: ParfoisBrand: Fnac

Followers:1,611,705

Engagements:38,984

Rate:2.4%

Posts:654

Avg Likes:38,594

Avg Comments:1,149

Avg Views:520,741

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,611,705 · Engagements 38,984 · Rate 2.4% Posts 654 · Views 520,741 · Avg Likes 38,594 · Avg Comments 1,149 · Avg Views 520,741	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 35% 35-44: 12% 45-64: 6%	Largest: 18-24 (45%); next: 25-34 (35%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	SPAIN (16%) MEXICO (15%) ARGENTINA (14%) COLOMBIA (13%) PERU (8%)	Top regions: SPAIN (16%), MEXICO (15%), ARGENTINA (14%)
Platform Engagement	Instagram: 34,115 avg likes/post · Youtube: 520,741 avg views/post	Best reach: Youtube 520,741 avg views; best engagement: Instagram 34,115 avg likes

Top Brand Affinities

El Corte Ingles

Score: 54.66

Parfois

Score: 33.17

Fnac

Score: 25.63

Desigual

Score: 20.18

Movistar

Score: 15.85

Univision

Score: 15.00

Oysho

Score: 14.63

Alpargatas

Score: 13.93

Iberia

Score: 12.33

TOUS

Score: 12.05

Massimo Dutti

Score: 10.58

VidaSana

Score: 9.45

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Top Brand Affinities

Brand	Category	Score
El Corte Ingles		54.66
Parfois		33.17
Fnac		25.63
Desigual		20.18
Movistar		15.85
Univision		15.00
Oysho		14.63
Alpargatas		13.93
Iberia		12.33
TOUS		12.05
Massimo Dutti		10.58
VidaSana		9.45
Cafecito		8.54
Carolina Herrera		8.52
Pull&Bear		8.17
PLAYMOBIL		7.03
Lidl		6.37
Stradivarius		5.89
Calzedonia		5.57
Loewe		5.51
Power Rangers		4.47
Patek Philippe		4.41
Bershka		3.91
Iberostar Hotels & Resorts		3.76
Summit Entertainment		3.48
AliExpress		3.40
Nestlé		2.98
Carrefour		2.44
Garnier		2.17
ASOS		2.15
Snoopy And The Peanuts Gang		2.04
Pantone Inc		2.03
Ferrero		1.99
Primark		1.93
Aperol		1.91
Spotify Music		1.68
Versace		1.58
Coca-Cola		1.53
HBO		1.52
Universal		1.51
H&M		1.50
Pepsi		1.49
Bellagio		1.48
Renault		1.48
shein		1.46
Huawei		1.44
Netflix		1.44
Pixar		1.41
Christian Dior		1.37
OREO		1.36