Amaia
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,170,012
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 21:01:15 UTC
Genres
Scores
Biography
Amaia cuts through with 18-24 & 25-34 audiences and consistency across SPAIN, MEXICO, ARGENTINA. A heavily female (68%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 335,800 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with El Corte Ingles, Parfois, Desigual, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,170,012 · Engagements 108,938 · Rate 9.3% Posts 169 · Views 452,394 · Avg Likes 107,074 · Avg Comments 1,204 · Avg Views 452,394 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 25% 13-17: 10% 35-44: 5% |
Largest: 18-24 (57%); next: 25-34 (25%) |
| Gender Split |
Female: 68% Male: 32% Non-binary/Other: 0% |
Skews female (68%) |
| Top Countries |
SPAIN (72%) MEXICO (5%) ARGENTINA (4%) PERU (3%) UNITED STATES (2%) |
Top regions: SPAIN (72%), MEXICO (5%), ARGENTINA (4%) |
| Platform Engagement | Instagram: 69,092 avg likes/post · Tiktok: 335,800 avg views/post · Youtube: 116,594 avg views/post | Best reach: Tiktok 335,800 avg views; best engagement: Instagram 69,092 avg likes |
Top Brand Affinities
El Corte Ingles
Parfois
Desigual
Fnac
Oysho
Jean Paul Gaultier
Iberia
JACQUEMUS
Loewe
Massimo Dutti
TOUS
Stradivarius
| Brand | Category | Score |
|---|---|---|
| El Corte Ingles | 40.70 | |
| Parfois | 33.42 | |
| Desigual | 26.88 | |
| Fnac | 26.57 | |
| Oysho | 14.74 | |
| Jean Paul Gaultier | 14.15 | |
| Iberia | 13.77 | |
| JACQUEMUS | 13.75 | |
| Loewe | 13.56 | |
| Massimo Dutti | 12.08 | |
| TOUS | 11.54 | |
| Stradivarius | 10.08 | |
| Pull&Bear | 8.24 | |
| Acne Studios | 8.16 | |
| Patek Philippe | 7.87 | |
| Maison Margiela | 7.29 | |
| PLAYMOBIL | 6.74 | |
| Lidl | 6.09 | |
| Daewoo | 5.86 | |
| Movistar | 5.79 | |
| Primark | 5.11 | |
| VidaSana | 5.01 | |
| Iberostar Hotels & Resorts | 4.89 | |
| Lollapalooza | 4.46 | |
| Kodak | 4.37 | |
| Bershka | 4.36 | |
| Miu Miu | 4.27 | |
| Summit Entertainment | 3.89 | |
| Pantone Inc | 3.86 | |
| Kiko | 3.47 | |
| Olympus | 3.13 | |
| Carrefour | 3.04 | |
| Dr. Martens | 2.91 | |
| Balenciaga | 2.84 | |
| ASOS | 2.68 | |
| Dolce & Gabbana | 2.57 | |
| HBO | 2.48 | |
| TOM FORD | 2.46 | |
| Zara | 2.43 | |
| Versace | 2.37 | |
| Montblanc | 2.25 | |
| Garnier | 2.25 | |
| Tinder | 2.21 | |
| Aperol | 2.14 | |
| Lacoste | 2.07 | |
| AMC | 2.06 | |
| Fujifilm | 2.02 | |
| Pixar | 2.02 | |
| Fenty beauty | 1.94 | |
| Ferrero | 1.93 |
Official Profiles
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LoginArtist: Amaia
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 01:28:53 | Tengo Un Pensamiento | iCat FM | Barcelona, ES | 160 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |