Amadou & Mariam
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
299,200
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 17:14:45 UTC
Genres
Scores
Biography
In the following years, Amadou & Mariam continued to release albums, collaborate with artists like Damon Albarn, and perform at prestigious events such as Glastonbury Festival. Their eighth studio album, La Confusion, released in 2017, marked their enduring musical journey that started in Mali and resonated globally.
Amadou & Mariam draws 25-34 & 18-24 audiences and holds attention in MALI, FRANCE, CôTE D’IVOIRE. The skew is heavily male (64%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 7,879 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 299,200 · Engagements 707 · Rate 0.2% Posts 351 · Views 9,375 · Avg Likes 673 · Avg Comments 14 · Avg Views 9,375 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 18-24: 33% 35-44: 13% 45-64: 7% |
Largest: 25-34 (43%); next: 18-24 (33%) |
| Gender Split |
Female: 36% Male: 64% Non-binary/Other: 0% |
Skews male (64%) |
| Top Countries |
MALI (46%) FRANCE (23%) CôTE D’IVOIRE (15%) UNITED STATES (10%) BURKINA FASO (6%) |
Top regions: MALI (46%), FRANCE (23%), CôTE D’IVOIRE (15%) |
| Platform Engagement | Tiktok: 7,879 avg views/post · Youtube: 1,496 avg views/post | Best reach: Tiktok 7,879 avg views; best engagement: Tiktok 574 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Amadou & Mariam
The map shows every radio station that aired Amadou & Mariam today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 03:11:43 | Sénégal Fast Food | Itapema FM | Joinville, BR | 220 |
| 2025-08-21 02:46:40 | Sénégal Fast Food | WRUW 91.1 FM | Cleveland, US | 255 |
| 2025-08-21 02:38:19 | L'amour à la folie | Africa Radio | Paris, FR | 173 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |