Amadou & Mariam

Amadou & Mariam — pop artist from ML.

Amadou & Mariam, a Malian musical duo married since 1980, began their collaborative career after years of individual success. Moving to the Ivory Coast in…

Influence: 60.27% Fanbase: 42.17% Trending: 69.32% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-08-15

299,200

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2026-01-01 09:53:44 UTC

Genres

popafropopmande popelectronicafrobeathousedanceothersworldwideworldlatinlatinbluesmalian blues

Biography

Amadou & Mariam, a Malian musical duo married since 1980, began their collaborative career after years of individual success. Moving to the Ivory Coast in 1986, they released a series of cassettes before gaining international recognition and touring Europe and Africa. Their landmark album, Dimance a Bamako, in 2004, with the help of Manu Chao, propelled them to further success and accolades.

In the following years, Amadou & Mariam continued to release albums, collaborate with artists like Damon Albarn, and perform at prestigious events such as Glastonbury Festival. Their eighth studio album, La Confusion, released in 2017, marked their enduring musical journey that started in Mali and resonated globally.

Top Brand Affinities

Report Date: 2025-08-15

Amadou & Mariam draws 25-34 & 18-24 audiences and holds attention in MALI, FRANCE, CôTE D’IVOIRE. The skew is heavily male (64%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 7,879 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Amadou & Mariam score 0.24% — Low bucket.

Followers:299,200

Engagements:707

Rate:0.2%

Posts:351

Avg Likes:673

Avg Comments:14

Avg Views:9,375

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 299,200 · Engagements 707 · Rate 0.2% Posts 351 · Views 9,375 · Avg Likes 673 · Avg Comments 14 · Avg Views 9,375	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 33% 35-44: 13% 45-64: 7%	Largest: 25-34 (43%); next: 18-24 (33%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	MALI (46%) FRANCE (23%) CôTE D’IVOIRE (15%) UNITED STATES (10%) BURKINA FASO (6%)	Top regions: MALI (46%), FRANCE (23%), CôTE D’IVOIRE (15%)
Platform Engagement	Tiktok: 7,879 avg views/post · Youtube: 1,496 avg views/post	Best reach: Tiktok 7,879 avg views; best engagement: Tiktok 574 avg likes