Alvvays
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
135,000
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 20:44:32 UTC
Genres
Scores
Biography
Upon entering the studio in October 2021, Alvvays and Everett took a spontaneous approach, recording Blue Rev in just two days with minimal breaks between songs. Drawing inspiration from recent works by other artists, Everett meticulously enhanced the album's sound, allowing Alvvays to maintain the essence of their music while adding new layers of texture and depth. The result is a reimagined and revitalized version of Alvvays, showcasing their best work to date.
Alvvays has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, BRAZIL, INDONESIA. A heavily male (66%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 156,870 avg views per post, and Youtube keeps engagement compounding. Audience overlap with leading lifestyle names signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 135,000 · Engagements 1,856 · Rate 1.4% Posts 25 · Views 156,870 · Avg Likes 1,739 · Avg Comments 116 · Avg Views 156,870 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 33% 35-44: 8% 13-17: 6% |
Largest: 18-24 (49%); next: 25-34 (33%) |
| Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
| Top Countries |
UNITED STATES (28%) BRAZIL (8%) INDONESIA (7%) CANADA (6%) MEXICO (4%) |
Top regions: UNITED STATES (28%), BRAZIL (8%), INDONESIA (7%) |
| Platform Engagement | Youtube: 156,870 avg views/post | Best reach: Youtube 156,870 avg views; best engagement: Youtube 1,739 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Alvvays
The map shows every radio station that aired Alvvays today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 02:56:46 | Pharmacist | BR Puls | Munich, DE | 122 |
| 2025-08-21 01:39:53 | Next of Kin | WMSC | Montclair, US | 214 |
| 2025-08-21 01:11:24 | Adult Diversion | Three D Radio | Adelaide, AU | 206 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |